150+ Marketing & Personalization Use Cases

Solve business challenges with proven use cases.

Explore marketing use cases, filter for prebuilt to go live faster with Bloomreach. How It Works?

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Top 10 Used

Sustainability

Omnichannel

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Value

Product Discovery Quiz

Black Friday Campaign With Sending Prioritization

Black Friday Dashboard

SMS/WhatsApp Product Recommendations

Email Performance Analytics

New Product Launch Boost

Cross-Category Product Discovery

Post-Purchase NPS Survey

Last-Viewed Products Campaign

Contextual Personalization: Right Product

Zero-Party Data Collection

Personalized Product Recommendations

CLTV-Based Lookalike Targeting

Popular SMS Scenarios

Delivery Incentives

RPV vs. Paid Traffic Autosegments

Short-Term Promotions

Contextual Personalization: Incentives

Category Ranking A/B Testing

First-Time Buyer Guidance

Campaign Promo via On-Site Banner

Pathway-Based Product Recommendations

SMS Cost Optimization

In-App Offers

Out-of-Stock Reranking

Frequency Management Based on CLTV

AI-Guided Buying Confidence

Ranking by Dietary Preference

Industry-Based Search Personalization

New vs. Returning Visitor Personalization

Product Performance Optimization

High-Speed Segment Processing

AI-Powered Shopping Assistant

Store-Specific Ranking

Rewards for High-Value Customers

Cross-Channel Product Featuring

AI Content Generation

Product Ranking Diagnostics

Order Status Notifications

No matches found. Try adjusting your filters or browse our most popular use cases below.

Omnichannel

Abandoned Cart Recovery

Omnichannel

Location-Based Personalization

Omnichannel Targeting

Browser Tab Animation

Returned Items Dashboard

Facebook Conversion API Integration

Snapchat Conversion API

Product Analytics Dashboard

Email Optimization Autosegments

Traffic Analytics Dashboard

Image Search

Non-Searching Shopper Engagement

Industry-Based Site Personalization

Contract-Based Product Assortment Control

AI-Powered Guided Shopping

Omnichannel

RFM Segment Reactivation Campaign

Pre-Travel Email Series

Social Media Ad Audiences

On-Exit Mobile Banner

Omnichannel

Cross-Sell: Frequently Bought Together

Post-Travel Feedback Campaign

Easy-Access Discount Code Banner

Abandoned Browse Campaign

Omnichannel

Top 10 Used

Price Drop Alert Campaign

Refill Campaign

Loyalty Program Campaign

Omnichannel

Gamified Engagement Campaign

Refer a Friend Campaign

Omnichannel

Top 10 Used

Personalized Welcome Flow

Omnichannel

AI Audience Segmentation

Top 10 Used

Celebration-Based Campaigns

Conversational Shopping

Booking Confirmation Upsell

Flash Sale SMS Campaign

Omnichannel

Top 10 Used

Subscriber Reactivation Campaign

Key Customer Segments Dashboard

Customizable Customer Acquisition Weblayer

Weather-Influenced Campaign

Top 10 Used

Restock Campaign

Top 10 Used

Newsletter With Automated Product Updates

Social Proof Campaign

Post-Cancellation Follow-up Flow

Paid Ads Optimized for Email Engagement

Sustainability

Return Behavior Mitigation

Subscriber and Unsubscriber Monitoring Dashboard

Customer Lifetime Value Dashboard

Omnichannel

Abandoned Destination Search Campaign

Omnichannel

RFM Omnichannel Winback Campaign

Drive Email Subscriptions

Sustainability

Notification for Frequently Returned Items

AI-Driven Send Time Optimization

Profit-Focused Ad Targeting

AI-Powered Product Discovery

Omnichannel

Cross-Channel Product Personalization

Similar Product Recommendations

Omnichannel

Order Status Notifications

Product Ranking Diagnostics

AI Content Generation

Cross-Channel Product Featuring

Omnichannel

Rewards for High-Value Customers

Store-Specific Ranking

AI-Powered Shopping Assistant

Omnichannel

High-Speed Segment Processing

Product Performance Optimization

New vs. Returning Visitor Personalization

Industry-Based Search Personalization

Ranking by Dietary Preference

AI-Guided Buying Confidence

Omnichannel

Frequency Management Based on CLTV

Out-of-Stock Reranking

In-App Offers

SMS Cost Optimization

Pathway-Based Product Recommendations

Campaign Promo via On-Site Banner

First-Time Buyer Guidance

Category Ranking A/B Testing

Omnichannel

Contextual Personalization: Incentives

Short-Term Promotions

RPV vs. Paid Traffic Autosegments

Delivery Incentives

Popular SMS Scenarios

CLTV-Based Lookalike Targeting

Omnichannel

Top 10 Used

Personalized Product Recommendations

Omnichannel

Zero-Party Data Collection

Contextual Personalization: Right Product

Last-Viewed Products Campaign

Omnichannel

Post-Purchase NPS Survey

Cross-Category Product Discovery

New Product Launch Boost

Email Performance Analytics

SMS/WhatsApp Product Recommendations

Black Friday Dashboard

Black Friday Campaign With Sending Prioritization

Omnichannel

Product Discovery Quiz

Awareness

Drive More Traffic

Optimize your channels, ads, and audiences to drive more meningful traffic and increase conversions

Request Demo

New Product Launch Boost

Increase Visibility and Traffic for Newly Launched Products

CLTV-Based Lookalike Targeting

Reduce CAC by Targeting Audiences Similar to Your Highest-Value Customers

Campaign Promo via On-Site Banner

Drive Traffic With Strategic On-Site Campaign Banners

Profit-Focused Ad Targeting

Reduce Customer Acquisition Cost by Excluding Low-Profit Customers

Paid Ads Optimized for Email Engagement

Target Ads to Customers Who Don't Open Emails

AI Audience Segmentation

Target Customers Most Likely To Purchase With AutoSegments

Social Media Ad Audiences

Target the Right Customers Through Google Ads and Facebook Ads With Precise Advertising

Snapchat Conversion API

Optimize Social Ad Performance With Comprehensive Event Tracking Insights

Facebook Conversion API Integration

Track Facebook Ads Conversions Reliably Without Browser Pixel Limitations

YouTube Video Banner

Display YouTube Videos as Engaging Website Pop-ups

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Aquisition

Acquire Customers

Reengage shoppers at critical points in their customer journey with relevant campaigns that drive conversions.

Request Demo

Product Discovery Quiz

Help Customers Discover Perfect Products Through Interactive Guidance

Cross-Category Product Discovery

Boost AOV by Showing Customers Products That Are Related and Frequently Bought Together

Last-Viewed Products Campaign

Convert Browsers Into Buyers With Strategic Product Reminders

Contextual Personalization: Right Product

Deliver the Right Product Recommendation to Each Customer Automatically

Zero-Party Data Collection

Collect Customer Preferences Directly To Personalize Without Cookies

Top 10 Used

Personalized Product Recommendations

Show Customers Products They Actually Want To Buy

Delivery Incentives

Drive Urgency and Boost AOV With Delivery-Focused Messaging

Short-Term Promotions

Drive Urgency With Time-Sensitive Offers That Convert

Category Ranking A/B Testing

Test Category Ranking Changes With Data-Driven Confidence

First-Time Buyer Guidance

Convert Hesitant First-Time Visitors Into Confident Buyers

Pathway-Based Product Recommendations

Guide Customers to Strategic Products Through Targeted Pathways

Out-of-Stock Reranking

Automatically Hide Unavailable Products From Search Results

Ranking by Dietary Preference

Personalize Search Results Based on Customer Dietary Needs

Industry-Based Search Personalization

Deliver Relevant Search Results Tailored to Customer Industries

New vs. Returning Visitor Personalization

Tailor Search Results Based on Visitor History

Product Performance Optimization

Boost Conversions by Prioritizing High-Performing Products for Specific Customer Segments

High-Speed Segment Processing

Scale Custom Segments Instantly for Peak Traffic Periods

AI-Powered Shopping Assistant

Deliver VIP Shopping Experiences at Scale Without Additional Staff

Store-Specific Ranking

Personalize Product Rankings by Customer Location and Demographics

Cross-Channel Product Featuring

Align Email and Social Campaigns With Landing Pages

Product Ranking Diagnostics

Diagnose Why Products Rank Where They Do

Similar Product Recommendations

Retain Customers' Time on Site With AI-Powered Similar and Co-Viewed Products

AI-Powered Product Discovery

Guide Shoppers to Perfect Products Through Intelligent Conversations

Abandoned Destination Search Campaign

Reengage Travelers With a Reminder of Their Last Searched Destination

Social Proof Campaign

Drive Hesitant Customers to the Finish Line With Social Proof

Top 10 Used

Restock Campaign

Alert Customers When Their Desired Items Are Available Again

Conversational Shopping

Transform browsing into guided shopping conversations

Refer a Friend Campaign

Turn satisfied customers into brand advocates with rewards

Gamified Engagement Campaign

Turn website visitors into loyal customers with interactive rewards

Top 10 Used

Price Drop Alert Campaign

Alert Customers When Their Favorite Products Drop in Price

Top 10 Used

Abandoned Browse Campaign

Re-engage customers who viewed products without purchasing

Easy-Access Discount Code Banner

Instantly Copy Discount Codes With Sticky Clipboard Functionality

Cross-Sell: Frequently Bought Together

Increase AOV by Recommending Products Customers Actually Buy Together

On-Exit Mobile Banner

Capture Abandoning Mobile Visitors With Timely Offers

AI-Powered Guided Shopping

Transform Browsing Into Buying With Intelligent Shopping Assistance

Industry-Based Site Personalization

Tailor Website Experiences to Each Buyer's Specific Industry

Non-Searching Shopper Engagement

Convert Passive Browsers Into Active Buyers With AI Conversations

Image Search

Help Customers Find Products Using Visual Similarity Search

Product Badges

Display Product-Specific Offers and Policies With Visual Badges

Browser Tab Animation

Reengage Customers Who Temporarily Leave Your Website

Location-Based Personalization

Personalize communication based on user's location

Abandoned Cart Recovery

Turn hesitant shoppers into confirmed customers with AI-powered interventions

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Aquisition

Grow Your Database

Gain more subscribers and capture crucial customer data at key touchpoints.

Request Demo

Drive Email Subscriptions

Convert Website Visitors Into Engaged Email Subscribers

Retention

Increase Customer Retention

Expand your customer journey with retention campaigns that grow customer lifetime loyalty and increase brand loyalty

Request Demo

Post-Purchase NPS Survey

Capture Customer Feedback When Shopping Experience Is Fresh

Contextual Personalization: Incentives

Show Each Customer the Most Compelling Offer Automatically

SMS Cost Optimization

Reduce SMS Costs While Maximizing Engagement Rates

In-App Offers

Display Exclusive Offers and Incentives via Mobile App To Increase Usage

Frequency Management Based on CLTV

Optimize Communication Frequency Using Customer Lifetime Value and Engagement Data

Rewards for High-Value Customers

Reward High-Value Customers in Specific Product Categories

Order Status Notifications

Keep Customers Informed Throughout Their Purchase Journey

Cross-Channel Product Personalization

Deliver Personalized Products Through Each Customer's Preferred Channel

Weather-Influenced Campaign

Personalize Campaigns Based on Real-Time Weather Conditions

Booking Confirmation Upsell

Turn confirmation messages into revenue opportunities

Top 10 Used

Celebration-Based Campaigns

Turn special occasions into engagement opportunities

Top 10 Used

Personalized Welcome Flow

Welcome new subscribers with personalized messaging across channels

Loyalty Program Campaign

Reward Customers and Personalize Communications Based on Loyalty Tiers

Refill Campaign

Remind customers when it's time to repurchase

Post-Travel Feedback Campaign

Transform Customer Feedback Into Loyalty and Retention Opportunities

Pre-Travel Email Series

Keep Travelers Engaged With Timely Pre-Departure Communications

Contract-Based Product Assortment Control

Display Only Relevant Products Based on Customer Contracts and Agreement

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retention

Reactivate Customers

Reconnect with inactive customers using targeted, timely campaigns that invite shoppers back to your brand.

Request Demo

SMS/WhatsApp Product Recommendations

Drive Repeat Purchases With AI-Powered SMS Recommendations

Popular SMS Scenarios

Drive Engagement With Proven SMS Messaging Templates

RFM Omnichannel Winback Campaign

Reengage Dormant Customers Across Every Channel With Personalized Incentives

Post-Cancellation Follow-up Flow

Reengage Customers Who Canceled a Trip With Empathetic, Timed Emails

Top 10 Used

Newsletter With Automated Product Updates

Keep Customers Engaged With Personalized Product Updates

Flash Sale SMS Campaign

Create urgency with time-sensitive SMS promotions

RFM Segment Reactivation Campaign

Why Marketers Use Bloomreach for Customer Reactivation

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retention

Reengage Subscribers

Nurture your customer base with meaningful campaigns that encourage sustained engagement.

Request Demo

Black Friday Campaign With Sending Prioritization

Maximize Black Friday Revenue Through Strategic Email Delivery Prioritization

AI-Driven Send Time Optimization

Reach Customers When They're Most Likely To Engage

Top 10 Used

Subscriber Reactivation Campaign

Transform Dormant Subscribers Into Active Revenue Generators

Win-Back Campaign

Recover lost revenue by reengaging inactive customers

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optimize

Reduce Returns

Refine your customer experience to steer shoppers away from product returns.

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AI-Guided Buying Confidence

Prevent Costly Returns With Intelligent Product Expertise

Notification for Frequently Returned Items

Reduce Returns With Proactive Product Guidance Notifications

Return Behavior Mitigation

Personalize Messaging Based on Customer Return Patterns

Returned Items Dashboard

Reduce Costs and Maximize Profitability Through Strategic Insights on Product Returns

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Optimization

Analyze Data

Leverage customizable dashboards and segmentations that increase efficiency and boost performance.

Request Demo

Black Friday Dashboard

Track and Analyze Your Black Friday Campaign Performance

Email Performance Analytics

Monitor and Optimize Email Campaign Performance in Real Time

RPV vs. Paid Traffic Autosegments

Transform One-Time Purchasers Into Repeat Customers Using AI Segmentation

Customer Lifetime Value Dashboard

Visualize Customer Value Trends With Automated Insights

Subscriber and Unsubscriber Monitoring Dashboard

Track Subscriber Trends To Optimize Retention Strategies

Key Customer Segments Dashboard

Monitor Key Metrics and Identify High-Value Customer Segments

Traffic Analytics Dashboard

Gain a Deeper Understanding of the Traffic and Visitors of Your Website

Email Optimization Autosegments

Reactivate Disengaged Subscribers With Targeted Content.

Product Analytics Dashboard

Track Performance, Identify Trends, and Optimize Product Strategies

Conversion Dashboard

Track Purchase Funnels and Optimize Conversion Rates Across Devices

Top 10 Used

RFM Segmentation

Segment Customers by Loyalty for Targeted Campaigns

Omnichannel Targeting

Identify Customers Who Can Be Targeted Across Multiple Marketing Channels

Retention dashboard

Visualize Customer Retention and Loyalty in One Comprehensive View

Top 10 Used

Executive Dashboard

Unify Data Streams for Strategic Insights and ROI Optimization

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Top 10 Prebuilt Use Cases Our Customers Use Most

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RFM Segmentation

Price Drop Alert Campaign

Abandoned Browse Campaign

Abandoned Cart Recovery

Restock Campaign

Personalized Welcome Flow

Celebration-Based Campaigns

Subscriber Reactivation Campaign

Newsletter With Automated Product Updates

Executive Dashboard

1 726+

Hours Saved for Bloomreach Customers With Prebuilt Use Cases

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Grow faster with Bloomreach

01 Browse use cases

See what is possible with the right personalization console.

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02 Save time with prebuilt flows

Download prebuilt use cases, adjust them, and start using within hours. 70% work saved.

Filter Pre-built Use Cases

03 Prioritization Grid

Select use cases based on value/effort and build your own Success Plan.

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What does the tag "Prebuilt Use Case" mean?

Prebuilt Use Cases are ready-to-launch campaign packages that are 70-80% complete and downloadable within the Bloomreach Engagement platform. Developed by our ecommerce experts and refined through thousands of hours working with top brands, these battle-tested campaigns can be launched in hours or days, not months. Filter by the « Prebuilt Use Case » tag to find these ready-to-go campaigns.

How do prebuilt use cases accelerate my results?

Rather than starting from scratch, you get campaigns that are already 70-80% complete. This means you can launch proven personalization strategies in a fraction of the time—often within hours or days. Each prebuilt use case includes pre-configured logic, analytics dashboards, and clear implementation steps. Simply customize the copy and design to match your brand, verify the reporting works for your needs, and you’re ready to go.

What exactly do I get with each prebuilt use case?

Every prebuilt use case is a complete, actionable campaign package including pre-set personalization logic, evaluation dashboards with key metrics, and step-by-step implementation guidance. You’re downloading real campaigns that have driven results for leading ecommerce brands—not theoretical templates. Each one is instantly downloadable and ready to import into your platform.

How can I use the library for planning and roadmapping?

The library serves as your strategic planning tool. Browse all use cases to explore what’s possible with Bloomreach, then filter for « Prebuilt Use Case » to identify quick wins you can launch immediately. Many customers and CSMs use the library during planning sessions to build phased roadmaps—starting with prebuilt campaigns for fast wins, then planning custom implementations inspired by other use cases based on business impact and strategic priorities.

I'm exploring Bloomreach—can I access the library?

Yes, the entire library is freely accessible for browsing by both prospects and customers. Explore use cases to see what you can achieve with the platform—from inspiration for future builds to prebuilt campaigns ready to launch. Filter by the « Pre-built Use Case » tag to identify ready-to-go options. Once you’re a Bloomreach Engagement customer, you can download and import prebuilt use cases directly within the platform. It’s the fastest way to understand Bloomreach’s capabilities and envision your personalization strategy.

My team is hesitant to try new campaigns because they take too long to build. How does this help?

This is exactly the problem prebuilt use cases solve. When your team sees a campaign is already 70-80% built with clear 3-4 step implementation instructions, adoption barriers disappear. You’re not asking them to invest weeks in campaign development—you’re offering a clear next step: download, customize, launch. This concrete approach transforms « maybe someday » into « let’s do this next week. »