BloomReach DXP is the ideal fit for the ever-evolving and complex needs of the Financial Services Industry.
Gone are the days of monolithic end-to-end solutions that are cumbersome to use, timely to implement, expensive to bring to market and challenging to remain relevant for their users. Modern Financial Services enterprises require solutions that offer flexibility, agility and speed as well as architecture and user-friendly design that will enable success for both their internal and external customers.
Financial Services businesses are undergoing some of the largest digital transformation efforts among the digital industries as they struggle to keep up with the ever-changing digital landscape and evolving customer profiles. As financial services increasingly transform their business operations to a direct-to-consumer operating model, they face the need for rapid and continual digital experience optimization and evolution across every step of the customer journey.
Digital transformation efforts require solutions that are open, agile and play well with other solutions and systems that reside in your digital eco-system. They also need to empower users on both sides of the fence (business and IT) to continuously develop and drive new content in record breaking speed, while meeting the most stringent regulatory pressures.
BloomReach Experience brings years of experience in addressing and providing solutions for financial service leaders who are undergoing and driving digital innovation. The following are some key themes where we have helped drive transformative change and providing the framework and solutions to address some of the following key themes:
Content re-use across channels
BloomReach DXP supports your customer-centric digital strategy to build connected, next-gen customer experiences that integrate organically with your customers’ natural behaviours, by offering optimized cross-channel delivery and analytics, including offline channels, such as displays in branches, at events and on Internet of Things devices.
Through BloomReach’s intelligent relevance, trends, and experiments tools, as well as seamless omni-channel delivery and analytics, businesses can extract actionable insights and use these to deliver digital experiences that serve up individually tailored to content, services and product offers to every visitor.
Headless, hybrid, SPAs, and next-generation front-end languages support
With separation of the content from presentation layer, marketing departments have full control over content, pages, campaigns, and personalized omni-channel experiences without slowing down technological development and innovation, whether through headless content delivery, SPAs, or any other version of experience-as-a-service delivery.
Understand customer behavior to create a relevant, unified customer journey
From informational to transactional customer interactions, BloomReach DXP enables you to create deeply personalized customer experiences by gathering insights from across the entire customer journey and targeting content that will be the most relevant to them at every touchpoint.
Rik van de Ven (ING) and Robbert Kauffman (BloomReach) discuss a new approach to building Single-Page Applications at Amsterdam's BloomReach Connect 2017.
Robbert Kauffman and Rik van der Ven,BloomReach and ING
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