Retail starts with the customer.
Legacy digital systems will no longer work for the digital shopping generation; customers need retail that they can interact with independent of where they are, and highly tailored to what they need. In short, customers need an end-to-end personalized, customized experience.
This can be a challenge to many retailers who may have vast amounts of customer data which is sitting in separate silos, legacy technology solutions, and lots of customer touchpoints that are not connected.
Driving growth in today’s highly competitive market comes from true customer obsession: understanding exactly what customers are looking for and suggesting what they might like, both online and in-store, in a highly personalized way.
Gathering customer data from all user interactions, whether online or offline, is a key element of retail operations. But combining the offline data with online data, and using it to inform, predict, and personalize the unified customer experience is a different challenge altogether.
Siobhan Fitzpatrick, Director of Marketing & Multi-Channel at Maplin Electronics discusses how the company has worked with BloomReach Personalization to grow customer engagement.
Weleda's Daniel Kugler shares how BloomReach Experience has helped this small but very global brand become truly customer-obsessed.
Courtney Graybill,David's Bridal
BloomReach DXP brings years of experience working closely with top-tier retail brands to transform their digital business and drive a comprehensive understanding and unified view of their customers’ journeys. Our solutions offer a key set of advantages for retailers, such as:
Scalable SEO technology to drive more traffic online
BloomReach Organic indexes the web to understand what customers are looking for and all the ways they are searching for these products. It helps you capture this demand by optimizing your site for long-tail queries and improving the site link structure, enriching its existing content and creating new landing pages to fill content gaps.
Personalized site experience with AI-powered search and analytics.
Self-learning, personalized site search powered by algorithmic intelligence, which surfaces the most relevant results for every visitor; personalized product suggestions; and automatically generated category pages that offer customers more opportunities to convert.
Intelligent merchandising tools
BloomReach merchandising tools help merchandisers understand exactly what experiences to offer their customers, by revealing opportunities and suggesting intelligent solutions to optimise the site, as well as offering intelligent tools to display product grids based on personas, campaigns, product availability, and other pertinent characteristics.
API-first, integrations-focused technology for next-generation customer experiences
The BloomReach DXP is a flexible and open platform that is ready to integrate with the current technology stack, and deliver content and gather data across any number of applications, including AR, chatbots, and every element of the customer engagement hub.
Headless, hybrid, and mobile-friendly architecture
With its separation of content from presentation, BloomReach offers marketers, CX managers, and merchandisers full control over customer experience creativity and innovation while allowing for headless delivery or other experience-as-a-service applications.
Gartner Magic Quadrant for Digital Experience Platforms 2018
BloomReach has been named a Visionary among Digital Experience Platform (DXP) vendors in the 2018 Gartner Magic Quadrant for DXP.
Masters of The Top Four Retail Tech Trends
There are four primary areas of commerce technology that retailers are investing in to survive, thrive and succeed in today's competitive market. Learn what they are.
The GDPR Launches a New Era for Customer Experience Management
In this whitepaper GDPR expert Tim Walters explains how the GDPR will impact customer experience (CX) and suggests some actions that CX and Marketing teams can take to keep their companies ahead in the GDPR era.
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