Customer-centricity is essential
B2B Manufacturing companies need to become customer-centric in order to increase business efficiency, which means:
Consolidation across all IT stacks to reduce redundancy and increase agility.
Streamlining communications to customers across all channels and portals
Improving the end-user experience by boosting search performance, and scaling up performance of marketing teams for fast execution of new designs, communications channels, and campaigns.
Tracking and acting on how digital activities directly impact the bottom line
Personalized site search powered by algorithmic intelligence.
Advanced ranking algorithms optimize site search results for 1:1 personalization, combining each customer’s search behavior and browsing patterns with natural language processing.
Consolidated user data.
Measure and track digital visitor behavior in real time, across all channels with BloomReach Experience. View customer interactions in real-time as well as observing trends over time. Analyze performance of content against KPIs and improve overall content effectiveness.
Performance-based analytics and conversion-focused insights.
BloomReach Insights tells you how to improve your site search, navigation, and product grids to get more customers to convert.
The Rise of the B2B Customer Experience Imperative
Written by BloomReach B2B experts
2018 Gartner Magic Quadrant for Digital Experience Platforms
Written by Gartner analysts Jim Murphy, Gene Phifer, Gavin Tay & Mike Lowndes
API-led Commerce Drives Next-Gen Digital Experiences
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