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Combine the Art and Science of Merchandising
Impress your customers and deliver personalized shopping experiences with Bloomreach. Our easy-to-use curation tools and AI analytics empower your merchandisers to do what they do best.
Take Charge of Your Customer’s Browsing Experience
Lean On AI To Increase Revenue Per Visitor
Supercharge your search results pages with AI-powered algorithms. With intelligent category ranking, you'll increase conversion rates by focusing on product performance.
Get Flexibility Where You Need It With Automation
Focus on the heavy-hitting categories within your merchandising strategy, and let AI do the rest. Boost, bury, pin, and hide products — individually or in bulk — with the click of a button.
Stay Informed and Make Strategic Decisions Based on Data
Taking action is a breeze with insights built for your merchandisers. Now, they can understand your customers even more deeply through our digestible analytics dashboard.
Use a Visual Editor That Works With You, Not Against You
Bloomreach makes it simple to create and maintain merchandising category pages. See the results that appear for search queries and plan your strategy for categories around performance metrics like add-to-cart rates, revenue, and conversions.
Boost Efficiency With AI-Driven Merchandising Algorithms
Take as Much (Or as Little) Control as You Want
Create Merchandising Rules That Scale With Your Business
Put strategies into place with merchandising rules that can scale with your brand. Avoid making hundreds of rules that conflict with one another and spend your day managing rules by exception with intelligent AI.
Remove All of the Guesswork With A/B Testing
With our built-in A/B testing, modern-day merchandising isn’t a guessing game. Test every redirect, search ranking rule, or category ranking rule and confidently plan out next quarter’s strategy backed by data.
Curate an Experience True to Your Brand
Planning a new product launch campaign with a collection that requires a very specific sequence? Use our slot-based merchandising to curate the experience your shoppers will love — because we know that you know your customers best.
Bloomreach takes the frustration out of having to manually merchandise hundreds of category and product landing pages 
The advanced AI-driven algorithm makes sure that the most relevant products are returned to customers, therefore enabling the best shopping experience possible. Read more.
Merchandising FAQs
Common questions about Bloomreach’s Merchandising product with Bloomreach Discovery.
Merchandising in e-commerce has the same goal as traditional merchandising — product placement to maximize conversion. But your website is your storefront, and the myriad ways that you can place a product on your site is tied to your merchandising strategies and goals.
Gone are the days when e-commerce experiences looked like cluttered rows of random products. A strong merchandising tool like Bloomreach helps curate a personalized online shopping experience reflective of your brand. It also allows for more flexibility and control. Better yet, merchandisers have data-driven insights to back each decision.
Bloomreach believes that merchandisers need AI to scale their efforts. This doesn't mean we take your entire workflow out of your control, though. Our insight reports and rule-creation processes allow your team to adapt category pages and key queries, with clear metrics on why products rank in certain ways. Merchandisers typically spend 30-50% fewer hours on mundane tasks with our solution.
