The Only Personalization Engine With the Customer at Its Core
Our personalization engine uses built-in first-party data, our sophisticated AI, Loomi, and our customer journey analytics to understand your customers, personalize their experiences, and drive the fastest ROI.
Putting the Customer First
Our built-in customer data engine translates every known and anonymous interaction into a user profile, so you always have a rich understanding of all events, customer properties, actions, and predicted behaviors.
Our proprietary data architecture provides deep insights into every new user in real time, allowing every web offer, recommendation, or banner display to be instantly shaped by the most recent interaction.
Made Better With Loomi
Start with first-party data and take personalization to a whole new level with Loomi-powered content generation, product recommendations, predictive analytics, and contextual personalization.
Powerful Results With Easy-to-Use Tools
Make Website Visits Meaningful With Targeted Weblayers
Build Brand Loyalty With a Zero-Party Data Strategy
Improve Conversions With Personalized Recommendations
React to interactions in real time and adjust your product offerings to maximize conversions and AOV. Personalize product discovery for every customer with out-of-the-box recommendation models and a custom model builder.
Anticipate Customer Intent With Loomi-Powered Predictions
Get access to native predictive analytics with purchase, churn, in-session, and best-channel prediction models, or customize your own to optimize for your unique metrics. Analyze customer behavior in real time to quickly react to changes and help convert more visitors.
Go Beyond A/B Testing With AI-Based Contextual Personalization
Drive more conversions by displaying the banner, special offer, product recommendation, or web experience that is most relevant to each customer instead of the best variant based on average performance. Unlike A/B testing, contextual personalization uses Loomi to analyze the context for every customer so you can achieve in-the-moment personalization.
Optimize and Test Web Experiences Without Flickering
Improve the visual appearance of your website and test ideas before making any code changes. With our patented flicker-free technology, Bloomreach ensures your customers only see the content you want them to see.
Integrate With Our Headless CMS for Personalized Shopping
Increase Revenue per Visitor by as Much as 8.5% With Personalized Search
Web Personalization FAQs
Common questions about Bloomreach's Web Personalization product with Bloomreach Engagement.
Bloomreach's flicker‑free technology ensures your customers only see the content you want them to see. You can optimize and modify the visual appearance of your website and A/B test ideas with no flickering pages before making any code changes.
While A/B testing serves every customer the overall best variant of a tested campaign based on average performance, contextual personalization serves what is best for each customer based on the context in which they are found. It is a powerful AI alternative that increases conversions of your tests.