Use AI-powered Contextual Personalization to Increase Web Conversions

Use Case
Industry

Beauty

Fashion

Food & Beverage

Grocery

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Telco

Travel & Hospitality

Consumer Electronics

Channel

Weblayers

The details

Opportunity

Enhance your understanding of your customers' motivations for making purchases. With contextual personalization, Loomi enables you to deliver the optimal customer experience by showing them what they want to see.

Value

Unlike A/B testing, contextual personalization uses AI and machine learning to determine the offer a customer is most likely to convert with.

Example
  • Instead of showing one weblayer (banner) to all your website visitors, create four weblayer variants (e.g., free delivery, 10% off first purchase, a $5 off discount, or a free gift) and let Loomi decide which one will resonate better with each individual customer based on their latest preferences and historical interactions.
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