Opportunity
Enhance your understanding of your customers’ motivations for making purchases. With contextual personalization, Loomi enables you to deliver the optimal customer experience by showing them what they want to see.
Example
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Instead of showing one weblayer (banner) to all your website visitors, create four weblayer variants (e.g., free delivery, 10% off first purchase, a $5 off discount, or a free gift) and let Loomi decide which one will resonate better with each individual customer based on their latest preferences and historical interactions.
Value
Unlike A/B testing, contextual personalization uses AI and machine learning to determine the offer a customer is most likely to convert with.
