A Powerful Customer Data Engine for Personalization

Bloomreach Engagement is built on a Customer Data Engine — a powerful data core combining CDP capabilities and advanced analytics — to enable marketers to understand the user journey in real time and create omnichannel campaigns that drive results.

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Go from insights through orchestration to meaningful personalization within a single platform

All of this without depending on tech and IT teams.

The difference between Bloomreach and others is:


increase in on-site conversions

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increase in Facebook ROAS

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increase in revenue from email

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See the Difference

Single Marketing View of the Customer

Get a single view of the customer — including historical data, current interactions updated in real time, and predicted future behavior — in a way that’s intuitive for marketers to digest and take action on.

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Segmentation and Audience Builder

Not your average audience builder! Go even deeper with custom attributes that you can compute within the platform. Use a combination of multiple customer properties to arrive at highly relevant segments that are always updated in real time and tightly integrated with your marketing channel, so your customers get the right message at the right time — every time.

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Real-time Journey Orchestration

Drag-and-drop journey orchestration that not only effortlessly combines all your marketing channels, but also A/B testing, channel predictions, delays, conditional checks, and much more. Plus, get a preview of your campaign and audience flow even before you set your campaign live. It’s never been easier to design omnichannel journeys.

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Manage your entire customer engagement strategy — including data and analytics — in one platform.


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Do Even More With Bloomreach

Don’t be limited by default lookback windows for any events. You have complete control over how much data to retain within Bloomreach Engagement. Go back as far as you’d like without having to connect to an external data source.

Stop relying on cookies and build real relationships with customers thanks to our first-party data platform. Maintain data quality and ensure a consistent experience for returning customers and anonymous visitors while respecting privacy with our server-side anonymous identity management.

Out-of-the-box dashboards, custom reporting, advanced cohorts and retention analyses, and more: Our Customer Data Engine includes all the analytical tools your marketing and digital teams need to measure campaign performance, gather insights on customer behavior, and report on custom metrics and goals.

Transform the customer experience with real-time product recommendations in email, SMS, or in session, and leverage out-of-the-box or custom prediction models to derive insights from the anticipated future behavior of your customers, in addition to past data.

Centrally manage consents across all channels, define your consent categories, and get a lifetime overview of consent history. Plus, dynamically manage messaging frequency based on customer engagement with our smart frequency policy.

Get the support needed to stay compliant and ensure stability by enabling your team to create, send, test, and analyze campaigns from a single user-friendly platform.

Ready to Work With Your Existing Data Infrastructure

Realize the full potential of your existing enterprise-wide data investments (like CDP or data warehouse or data lake) by visualizing and activating data in a marketer-friendly way for subsequent orchestration, execution, and analysis. Or, directly integrate Bloomreach Engagement into your digital touchpoints and utilize the built-in data unification and profile creation to better understand your customer and maximize value from your personalization efforts.

Third-party and Commerce Platform Integrations

Integrate Bloomreach Engagement with your existing databases, marketing technology, commerce platforms, and more using our out-of-the-box and custom integrations.

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Hey, let’s help you grow.

There’s a reason why Bloomreach Engagement (formerly Exponea) is trusted by 300+ customers worldwide. Find out today how we can help you achieve your desired business outcomes, too. Complete the form and an advisor will reach out to schedule a time that suits you.

The 45-minute demo will provide:
  • An overview of the Bloomreach Engagement platform and its features
  • Consultation on how to leverage the platform for your specific needs
  • Customer success stories and commercial indication

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Powering commerce companies of all shapes and sizes:

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