Segments and Audience Builder
Customer Segmentation & Audience Building Platform
Ensure the right customers see the right message consistently across all touchpoints thanks to powerful segmentation capabilities that are an integrated part of building and deploying any experience.
Maximize ROI With Customer Segmentation
Customer segmentation enables targeting the right customers with the right offers at the right time, allowing focus on distinct interests.
Find Audiences Similar to Your Best Customers
Target lookalike audiences of your most loyal and valuable customers to generate higher conversions and revenue.
Reduce Churn with Targeted Campaigns
Segmentation through machine learning enhances personalization with real-time data updates, enabling automated and more comprehensive customization.
Features
Build Segments Ready for Action
Use an intuitive UI built for marketers to define segments based on demographic attributes and behavioral event data. Connect to any data source using either front end or API to finally take action on the insights you’ve had all along. Segment to your heart’s content with virtually unlimited segmentation capabilities and the single customer view.
Advanced Segmentation Made Easy
Define your own metrics and custom attributes based on historical and real-time customer behavior (e.g., CLTV, number of purchases, or even days until their birthday) — all without requiring deep developer or data science expertise. Visualize movements of customers from segment to segment over time and trigger communications in real time in the session where a customer falls into a new segment.
Natively Integrated With Email and Beyond
Focus on generating revenue with campaigns, not internal obstacles to shipping. Don’t wait for a file with emails of users you’re targeting — build the audience in minutes as a marketer, without the need to submit a request to anyone. See the size of the audience calculated in real time to understand the potential impact of the campaign and adjust selection criteria as you see fit. You can even do this for SMS, ad audiences, and other channels.
We Help Big Names Make a Big Difference in Engagement
All of Your Channels Powered by a Single Source of Truth
Seamless Integration Across Your Tech Stack
Share actionable segments of customer in real time with any tool in your technology stack through an array of options ranging from webhooks to API-level integrations. Impact the customer experience when they are most engaged in a session on-site, or in-app.
Maintain Message Consistency With Customers
Stay consistent with your message thanks to sharing the same customer understanding across your commerce stack.
Powerful Results With Easy-to-Use Tools
Lower CAC With Lookalike Customer Segments Based on LTV or Purchase Intent
Target specific segments based on demographics, behaviors, and interests to reach a broader audience instantly. Synchronize lists and segments, create lookalike audiences, and track these events.
Revive Dormant Customers with Omnichannel Win-Back Campaign
Help recover lost revenue by bringing back inactive customers into the funnel, prevent customers from churning, and gather feedback on why customers became inactive to improve the customer experience.
Personalize Automated Newsletters With Content and Dynamic Product Recommendations
Transform your newsletter by adding personalization to increase engagement and boost conversions. This can be achieved by personalizing regular automated newsletters with relevant content and dynamic product recommendations.
Boost Conversions by Targeting High-Potential Customers With AI
Loomi AI predicts each customer’s probability of purchase and automatically segments them into high, medium, or low segments as their behavioral patterns change in real time. Then, update marketing budgets to boost overall marketing performance.
AI-powered Segmentation Based On Return Behavior
To maximize customer insights, Loomi AI identifies serial returners by analyzing their purchase and return behavior. Marketers use this information to create personalized strategies and messages for improved customer satisfaction and loyalty.
Boost Email Conversions with AI-powered Contextual Personalization
Transform your newsletter with AI-powered personalization. Loomi AI analyzes customer context, real-time preferences, and historical interactions to display the most engaging email variant.
Explore Related Products
Email Marketing
Drive more revenue with fewer sent emails.
Ads & Retargeting
Reduce CAC on popular ad platforms with your existing data.
Web Personalization
Real-time personalization and A/B testing for faster ROI.
Mobile and App Marketing
Drive engagement & retention with personalized mobile messages.
Marketing Intelligence & AI
Identify trends in behavior and optimize campaigns with AI
Omnichannel Orchestration
Deliver consistent experiences across channels, for profitable revenue growth.
Experiments & A/B Testing
Go from theory to results fast without relying on other teams.
SMS & Messaging
Text less and convert more customers.
Current Trends and Insights
What Is Customer Segmentation? Definition, Models, and Analysis
Email Segmentation & Personalization — What’s the Difference and Why are They Important
Creating Immediate Value With Real-Time Segments in Bloomreach Discovery
Common Questions about Segments and Audience Builder
What platforms use AI to improve customer segmentation?
Bloomreach uses Loomi AI to automatically analyze customer behavior, purchase patterns, and engagement data to create intelligent segments in real-time. Our AI identifies high-value customer segments, predicts churn risk, and suggests lookalike audiences without manual setup. Unlike basic rule-based platforms, Loomi continuously learns from your data to refine segments and improve targeting accuracy across email, SMS, and web personalization campaigns.
How do I build real-time customer segmentation?
Bloomreach automatically updates customer segments in real-time as new data flows in from your website, email interactions, and purchase behavior. Simply set your segment criteria using our drag-and-drop builder, and Loomi AI maintains fresh audiences instantly. Customers move between segments automatically based on their latest actions, ensuring your campaigns always target the most current customer state.
Can I integrate segments with other tools in my marketing technology stack?
Yes. If another tool is capable of ingesting segments, there is a range of options for integration between Bloomreach and other vendors, including personalized tag manager, webhooks, and a back-end API integration. You can sync segments to advertising platforms, CRM systems, and other marketing tools while maintaining real-time segment accuracy across your entire marketing stack.
What are the best use cases for audience segmentation?
Top-performing segmentation strategies include behavioral triggers (cart abandoners, repeat buyers), lifecycle stages (new customers, VIP segments), engagement levels (highly engaged vs. win-back campaigns), and predictive RFM segments (likely to churn, high CLV potential). Bloomreach’s AI automatically identifies these patterns and suggests relevant segments based on your specific business model and customer data. Save time with our rebuilt use cases, such as RFM Segmentation.
How does AI-driven segmentation compare to manual segmentation?
AI-driven segmentation continuously learns and adapts, while manual segments become stale over time. Bloomreach’s Loomi AI processes millions of data points to identify patterns humans might miss, creates lookalike audiences automatically, and updates segments in real-time. According to Forrester’s study, customers using Bloomreach saw a 27% increase in conversion rates and 251% ROI through improved personalization and segmentation.
Can I create mutually exclusive segments for different campaigns?
Yes. Bloomreach specializes in mutually exclusive multi-segment audiences where each customer belongs to only one segment within a segmentation through conflict resolution. This prevents message overlap and ensures clean audience logic. You can also create separate overlapping audiences for different campaigns, with our visual segment builder helping you optimize reach and avoid message fatigue.
What segmentation tools work best for ecommerce?
Ecommerce segmentation requires real-time behavioral data, purchase history analysis, and predictive modeling. Bloomreach specializes in ecommerce with pre-built segments for RFM analysis, product affinity, seasonal buyers, and cart abandonment. Our platform integrates directly with Shopify, Magento, and other ecommerce systems to automatically sync product catalogs and transaction data for precise targeting.
Who offers segmentation and triggered automation together?
Bloomreach combines advanced segmentation with automated campaign triggers in one platform. When customers enter or exit segments, automated email, SMS, and web personalization campaigns launch instantly. Our visual journey builder connects segments to multi-channel workflows, ensuring consistent messaging across touchpoints while Loomi AI optimizes send times and content for each individual customer.
How do I set up product recommendation segments for ecommerce?
Bloomreach automatically creates product affinity segments based on browsing behavior, purchase history, and catalog interactions. Our AI analyzes which products customers view together, identifies cross-sell opportunities, and builds segments around product categories or brands. These segments integrate seamlessly with dynamic product recommendation campaigns across email, web, and mobile channels.
What makes Bloomreach different from other customer data platforms?
Unlike typical CDPs, Bloomreach combines customer data management with AI-powered marketing execution in one platform. Our unified data foundation feeds directly into Loomi AI for real-time personalization, segmentation, and campaign optimization. This eliminates data silos between platforms and enables instant activation of insights across email, web, SMS, and advertising channels.
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
