Omnichannel Orchestration

Streamline Your Omnichannel Marketing in Minutes

Don’t hold your campaigns back with a poorly constructed customer journey. Deliver consistent experiences, across channels, for profitable revenue growth. Integrate and design seamless, real-time experiences in one omnichannel solution without even changing screens.

Product Features

The Best Tool for Customer Journey Personalization

Build experiences that feel curated to each individual customer without the fuss — no matter the channel. With Bloomreach, you can ensure you’re sending consistent offers with just a few clicks. Build, test, and optimize at any point.

Explore Real-Time Customer Journeys

Create Truly Personalized Journeys With AI-Powered Contextual Personalization

Harness artificial intelligence to tailor your omnichannel campaigns to each customer and drive more conversions. Unlike traditional A/B testing, contextual personalization uses AI to analyze the context for every customer, so you always send the right content on the right channel at the right time.

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Analytics and Customer Preferences

Understand and Optimize With Custom Reports and Analytics

Understand your top-performing channels with customizable dashboards. Identify trends in customer behavior, preferred channels, resonating messaging, and areas for personalization.

Centrally Manage Customer Preferences

Centralize customer preferences and consents. Stay compliant with GDPR and TCPA using our consent management. Utilize first-party data or built-in banners for zero-party data collection to personalize experiences and build trust across channels.

Omnichannel Orchestration FAQs

What is omnichannel orchestration and how does it differ from multichannel marketing?

Omnichannel orchestration refers to the process of delivering a seamless, consistent customer experience across all channels and touchpoints. Multichannel marketing refers to using multiple channels to reach customers. Bloomreach facilitates an omnichannel customer engagement strategy by unifying customer data from all channels (including offline) and using it to personalize and deliver relevant experiences that make the most sense for your customers.

At Bloomreach, we take data privacy and security seriously. Our products are built with privacy by design — we are GDPR certified and follow industry best practices for collecting and handling customer data. We use built-in consent management tools to ensure customers have control over their data, making us experts in adapting to customer preferences. Learn more about privacy.

Yes, Bloomreach can integrate with a wide range of tools, including popular solutions like Shopify and Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Magento, and more. Our API also allows for custom integrations with other tools as needed. Learn more about Bloomreach integrations.

Bloomreach supports enhanced personalization and customization across channels by using real-time data to create targeted messaging and experiences for each customer. We offer a range of personalization tools, including dynamic content, conditional content blocks, product recommendations, and predictive analytics while using customer data to trigger targeted campaigns across channels.

Bloomreach delivers real-time marketing enabled by split-second processing with our proprietary in-memory framework (IMF) architecture. Our solution is designed to process large volumes of data and traffic without issue while ensuring uptime and reliability throughout every campaign.

Bloomreach measures and tracks the performance of omnichannel marketing campaigns by providing detailed and customizable reporting and analytics, including attribution tracking, conversion tracking, and campaign performance metrics. This allows marketers to see the impact of their campaigns across all channels and touchpoints, orchestrate customer journeys, and make data-driven decisions to optimize future campaigns.

Bloomreach makes it easy to get started with a dedicated Use Case Center in the Bloomreach Engagement app. This library of templates enables you to:

  • Customize and execute complex marketing campaigns with our out-of-the-box workflows and dashboards
  • Save time and resources with campaigns that run smoothly and deliver remarkable results with minimal effort
  • Capitalize on Bloomreach’s expert knowledge, collected over years of working with top players on the market

Learn more about Bloomreach’s Plug & Play Library

  • Bloomreach has a smart frequency policy feature that helps you avoid oversaturating your customers by dynamically adjusting the cadence based on each customer’s level of interaction and engagement. Set date-, event-, or customer behavior-based rules to trigger campaigns and leverage predictions to determine the best channel to drive engagement.
  • Loomi AI’s optimal send time prediction will also help you send email and SMS messages based on when an individual recipient is most likely to open or click the message.

Customers are constantly changing the way they shop and their preferences. That means if you’re using data from older campaigns for your marketing strategy, the communications you send may be out of date by the time they reach the customer. By using the most up-to-date customer data to fuel real-time personalization, you can be confident you are providing the most accurate and relevant content at the right time. For example, you can predict the best time and channel to send your content for opens and clicks, send the best variant for each customer, automatically trigger abandoned cart or loyalty campaigns, and much more. Ultimately, real-time personalization leads to more relevant content; the more relevant your content, the more likely customers will convert and boost revenue. Check out our additional resources:

Experience Limitless Marketing for Yourself

Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.

Man and woman sitting at a computer

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.