Decrease SMS Costs by Targeting Customers Who Engage Better on SMS

Use Case
Industry

Beauty

Fashion

Food & Beverage

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Telco

Travel & Hospitality

Channel

SMS/MMS

The details

Opportunity

Optimize SMS costs by exclusively targeting customers who engage better via SMS than email.

Value

Reduce costs and see higher engagement.

Example
  • Segment audiences who engage via SMS, and send an email to the rest.
Personalize with Bloomreach

Explore more from our Use Case Library