Stop Wasting Ad Spend

Improve ad targeting and reduce CAC with the data you already have. Bloomreach uses first-party data and Loomi's predictions to identify segments that convert and return, so you can lower CAC while building a brand your customers trust.
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Save Your Ad Money for Audiences That Return and Convert

Optimize spend on Facebook, Google, Instagram, Snapchat, and more with a first-party data-driven ad strategy.

Maximize Conversions

Use derived, behavioral, and predictive data to retarget high-intent, repeat visitors. Build lookalike audiences from high-intent signals like CLV to reduce the cost of prospecting campaigns.

View musicMagpie Case Study

Protect Customer Privacy

Leverage first-party data and server-side tracking from Bloomreach. Respect customer privacy without letting third-party data restrictions drive your costs up.

View Sofology Case Study

Do It All From One Place

Make ad retargeting part of a broader omnichannel campaign without jumping between apps and tabs. Deliver connected experiences across your best marketing channels to focus on conversions.

View Urban Stems Case Study

Loomi Optimizes Your Audience Targeting in Seconds

With a proprietary data architecture capable of real-time processing speeds, Bloomreach allows marketers to optimize ad spend. Add or remove audiences within milliseconds of an interaction so you don’t chase someone who has already converted.

Manage Multiple Ad Platforms From One Place

Easily connect your ad accounts on major platforms such as Google Ads, AdForm, Facebook, Instagram, or Snapchat. Sync audiences with your important advertising platforms from a single place.

Don’t Fear Third-Party Data Restrictions

Bloomreach is built on first-party data and supports zero-party data collection. Analyze anonymous visitors using server-side cookies that are resilient against browser limitations to get a full picture of your customers from their very first interaction.

Bring Back Your Best Customers With Loomi

Use predictive analytics — like probability of conversion, sign up, repeat purchase, churn, or order return — to optimize your ad campaigns for efficient spend. Leverage prebuilt models to get started with best practices, or use our visual tools to build your own prediction model optimized for your unique business requirements.

Ads & Retargeting FAQs

Common questions about Bloomreach's Ads & Retargeting product with Bloomreach Engagement

You can reduce CAC by using our real-time first-party data platform to retarget high intent and repeat visitors. Build your audiences based on derived, behavioral, and predictive data. Reach your customers in the places they are active and find lookalike audiences that have the highest potential to become your next customer champions.

Loomi can help you make your ad spend more efficient by predicting future behavior. It will help you identify the best channel to invest in, probability of purchase, or predict whether a customer is likely to churn. All this can help reduce your ad spend and invest in those most likely to convert.

Third-party tracking pixels are being restricted by browsers, putting your customer data in jeopardy. By using a first-party data platform such as Bloomreach, you will be able to keep track of all the customer data and keep customer privacy at the same time. You will be able to manage all the consents and choose which data to send to your ad platforms.

Bloomreach lets you use your best high-intent signals to build sample lookalike audiences. With this feature, you can acquire more high-value prospects with first-party data from your most valued customers. For example, create lookalike audiences on Facebook based on a seed list of your customer data, including past behavior, customer attributes, or predictions.

Bloomreach’s in-memory framework uses a unique data architecture to process and access data much faster than traditional methods. That means your customer data can be processed in milliseconds, allowing for real-time updates with no delays.

Unlike other marketing automation platforms, Bloomreach Engagement leverages zero-party and first-party data to offer complete control over your data’s collection and usage while ensuring a privacy-conscious marketing strategy. Plus, you can manage all your advertising channels from a single platform — Facebook, Instagram, Google, Snapchat, TikTok, you name it! This future-proof, unified platform offers features like the Facebook Conversions API and server-side anonymous ID management to deliver ad campaigns that increase conversions while lowering costs.

Definitely! Bloomreach’s integration with Snapchat allows marketers to sync their first-party customer data in Bloomreach Engagement with Snapchat’s ad platform to activate audiences in real time. With AI predictions, you can quickly segment audiences for your targeted ads, helping you run more effective (and relevant) ad campaigns while lowering customer acquisition costs.

Bloomreach gives you all the tools to create effective ad retargeting campaigns across multiple channels from a single platform. This allows you to create consistent and personalized ads on Facebook, Google, Instagram, Snapchat, TikTok, and more — all while reducing manual work and lowering customer acquisition costs (CAC). Plus, once you’re ready to broaden the scope of your omnichannel campaigns, Bloomreach has you covered. Use that same customer data and insights you gained from your retargeting campaigns to deliver relevant email and SMS campaigns that convert.

Retargeting is a great way to boost brand awareness and recognition, reengage prospects across a wide range of channels with relevant content, and increase your ROI. When you use a platform like Bloomreach, you also get the benefit of real-time personalization across multiple channels — all managed from a single platform — leading to more connected customer experiences that are more likely to drive engagement and conversions.

There are several key goals to focus on for your retargeting campaigns. You should measure how much brand awareness you’re driving and whether you’re moving prospective customers further along the buying journey. Additionally, you can look at whether you’ve reduced your cart abandonment rate, increased purchases of newly introduced products, and increased customer lifetime value (CLTV). And of course, the ultimate goal of retargeting is to drive conversions while lowering CAC.

Ready To See Bloomreach in Action?

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