Connect and Convert Your Ideal Audience With Ads and Retargeting
Personalize your targeted outreach on ad platforms using first-party data available to you, and combine with predictive analytics for increased ROAS.
Increase ROAS With Precise and Personalized Targeting
Build and maintain your ad audiences based on customer behavior, no matter where they interact with you — email, web, or mobile. All of this is done in real time so you're not spending money trying to acquire customers who have already converted.
Gain Valuable Customers With Lookalike Audiences
Acquire high-value prospects by relying on the first party data of your most valued customers. Create lookalike audiences on Facebook based on a seed list of your own customer data that can include past behavior, customer attributes, and predictions.
Put Your Ad Spend Where It Really Counts
Only 10% of customers become high-value, repeat buyers. Our underlying data platform helps you identify them and understand their behavior in real time. Combined with AI predictive analytics, you can identify customers with the highest conversion probability to ensure your advertising is highly efficient.
Pinpoint Prospects With Facebook Conversions API
Send important events, such as purchases and leads, to optimize your Facebook ads without relying on browser pixel events by using our Facebook Conversions API (FB CAPI) integration. Pair this with our consent management to eliminate excessive data collection and get more control over your data.
Ditch 3rd-party Cookies for a Limitless Ad Strategy
Don't let limitations to third-party cookie tracking drive your CPAs up and conversion rates down due to a lack of data to target well. Manage anonymous identity using first-party server-side cookies that are resilient against browser limitations. Maintain data quality and ensure a consistent experience for returning anonymous visitors while respecting customer privacy.
Boost Your Ad Impact at Every Opportunity
Deliver incredible connected experiences to your customers while focusing on a common revenue or conversion goal. Deliver the right content at the right moment through the channel that a customer prefers and avoid unnecessary advertising spends.
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