Opportunity
Build trust with potential customers through positive testimonials showcasing existing customers’ experiences, helping them overcome any objections or hesitations.
Example
- Add reviews from real customers at your checkout page to convince doubters when buying your brand’s products or services (e.g., “This is what our customers say about these sneakers: ‘It’s like I’m walking on clouds!’”).
Value
Increase conversions, increase customer engagement, improve brand reputation, and build trust and credibility — which can lead to increased sales and customer loyalty.
