See What’s Next for Bloomreach Engagement
As your goals expand, so do our capabilities. Here’s a look at what’s ahead in 2025, as well as highlights from Bloomreach’s feature releases in 2024 for marketing and web optimization teams.
Explore Our Upcoming Features
Scenario Agent
“Loomi, can you create a birthday campaign?”.
Speed up and simplify journey orchestration by asking Loomi AI to create entire scenarios for you.
Let AI figure out the how behind campaign creation while you focus on the why behind customer experience and direct Loomi to make the changes necessary to keep customers engaged and coming back.
Adjust triggers, conditions, and action nodes by chatting with the conversational assistant so you can launch your scenarios in no time and see faster time to value.
Clients who have already benefited from standard Loomi recommendations have seen an average uplift of 9% in click through rates by upgrading to Loomi Recommendations+.
Web Personalization+
New and Enhanced Triggers
Enterprise-grade operations
Bloomreach Named a Leader in The Forrester Wave™
2025 Releases and Roadmap
The goal of this roadmap is to inform clients and the market about our product development direction. As with all software development, the features in the roadmap are subject to change.
Recommendations+
Premium recommendations engine built on 2 Tower Neural Networks that takes Bloomreach’s unique data and global trends for highly accurate results.
Rich-styling for in-app messages
New visual builder for in-app messages, empowering marketers to easily create visually appealing and engaging in-app messages without requiring HTML knowledge. The builder offers a wide range of styling options for text, buttons, images, and the close button, allowing for customization to match brand guidelines.
Performance Dashboards (Emails & Scenarios)
Gain insights with comprehensive performance dashboards aggregating performance from Scenarios and Email campaigns.
Snowflake Imports
Connect directly to your Snowflake data warehouse to easily import customer profiles, events, or product data. This will enable better personalization and orchestration using your long-term customer data.
Email Bounce Management - Update
Keep high delivery rates by addressing issues that can harm domain reputation. This will ensure a larger addressable audience, leading to even more reliable message delivery and a better customer experience.
Omnichannel Performance Dashboards
Gain overall performance insights aggregating all channels within one comprehensive scenario performance dashboard, allowing you to easily track key metrics, analyze campaign effectiveness.
Customer Behaviour Triggers - Update
Automate your marketing efforts with more rule-based triggers that respond to customer behavior.
Cross-Channel Journeys with Web
Trigger and manage weblayers within your scenario orchestration workflows for a streamlined omnichannel campaign management.
Multiple SMS Provider Support
The ability to use multiple SMS integrations within a project allows for flexible vendor transitions, enabling you to gradually switch providers instead of making a sharp switch. This feature also supports using different vendors for different regions.
Universal WhatsApp API
Leverage native WhatsApp capabilities with any WhatsApp provider, allowing for flexible and tailored integration.
Omniconnect+
Connect with 3rd party platforms, now optimized to bring in high volumes of real-time data. It will allow you to run high volume real-time personalized campaigns with the most up-to-date information.
React Native & iOS SDK Update
This update ensures that the React Native and iOS SDKs are compatible with the latest versions of their respective platforms. This will lead to improved stability and performance, a better developer experience, and access to the newest features for your apps.
Scenario Agent
Create event-triggered scenarios with enhanced precision, with Loomi identifying missing triggers and uncovering new opportunities based on marketing lifecycle phases.
Content Personalization Agent
Agent that will automatically assemble personalized content for campaigns, based on the campaign type, audience segments, and available content variants.
Web Personalization Templates - Update
Create great customer experiences with new templates and editor tools which make designing weblayers or pop-ups faster than ever before.
GenAI-based Web Personalization
Streamline the way you build web experiences with GenAI-based Web Personalization to easily generate engaging and personalized content via chat environment.
Catalog Based Triggers
Use new pre-built triggers based on catalog data such as price drop, new arrivals, back in stock and more.
Personalized AI Triggers
Optimize triggering decisions for individual customers, making campaigns such as reactivation or replenishment perfectly timed and easy to set up.
Code-based experiences in Cross-Channel Journeys
Implement custom use cases and create unique customer experiences by sending personalized data snippets via scenarios to your web and mobile application, as well as desktop app, TV connected devices, smart TV, kiosks and any other touchpoints.
Multiple Mobile Apps per Project
Enhance cross-channel and cross-app engagement by connecting multiple mobile apps into one project, collecting all the engagement data across different mobile apps under one customer profile.
Granular consent management per contact
Manage multiple different consents within multiple emails, phone numbers, or other contacts. With multiple contacts or app under one customer profile, we also bring the granularity needed to manage multiple consents for each profile.
Shopify Connect
Deeper integration with the Shopify platform and ecosystem unlocking more use cases with instant integration.
Deliverability Suite - Update
An enhanced set of tools to help with monitoring and improving email deliverability. This will help ensure your messages reach your audience and help protect your domain reputation.
Kafka Integration
Enable real-time data streaming through Kafka to instantly sync, analyze, and act on user behavior. This ensures faster insights, personalized experiences, and seamless scalability for dynamic customer engagement.
Databricks Integration
Unlock advanced data analytics by connecting real-time engagement data with historical data storage. Gain deeper insights, drive smarter personalization, and scale data-driven strategies seamlessly.
Account level project management
Streamline multi-geo and multi-brand operations with centralized management, ensuring compliance, scalability, and efficient across regions and brands.
Master Data Schemas
Manage the structure of customer attributes and events for multiple projects from one master environment, making data management simple and efficient.
Enhanced Catalog Support
Introducing significant architectural and functional improvements that make data integration more reliable, flexible, and powerful. This innovation enables even more reliable and flexible data integration, leading to more powerful personalization and orchestration.
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22 New Features Delivered in H1 2024
Real-time Data
New features include:
- Analytics Notifications
- Autosegments
- Loomi Analytics Assistant
Seamless Orchestration
New features include:
- Use Case Center
- Transactional SMS
- Weblayer Variant Generator
- API Triggers in Scenarios
- Project Structure Templates
Open Ecosystem
New features include:
- Bloomreach Omniconnect
- Klaviyo Migration Pack
- Shopify Connector Improvements
- Hospitality connectors
Best-in-Class SMS and Mobile
New features include:
- App inbox
- In-app content blocks
- SMS campaigns + visual builder
- New SMS templates library
- WhatsApp visual editor
- Sign-up units and text-to-join
Flexible Ecosystem
New features include:
- Klaviyo integration
- Attentive integration
- Gorgias with SMS support
- TikTok ads integration
- Yotpo reviews and loyalty
- Recharge integration
Loomi: AI Built for Ecommerce
New features include:
- Contextual personalization
- AI content generator
- Loomi Assistant (private beta)
- Analytics notifications
- Optimal send time for SMS
- Bloomreach Clarity — conversational commerce
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
