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See What’s Next for Bloomreach Engagement
As your goals expand, so do our capabilities. Here's a look at what's ahead in H2 2023, as well as what Bloomreach Engagement has released in 2023.
Get the Most Out of Bloomreach Engagement With Our Newest Features
- In-App Content Blocks
- Group by Attribute
- Analytics Notifications
- Smart Analytics Assistant
- User Groups
In-App Content Blocks
Deliver personalized app content without disrupting the user experience.
Group by Attribute
Powerful segmentation update for the retail and services industries.
Analytics Notifications
Always be in control of your data (even when away).
Smart Analytics Assistant
Automatic report generation with a conversational interface.
User Groups
Manage your team and their access to scenarios and segmentations.
2023 Releases and Roadmap for Bloomreach Engagement
The goal of this roadmap is to inform clients and the market about our product development direction. As with all software development, the features in the roadmap are subject to change.
Q4 2023
- Q4 2023
- Q3 2023
- Q2 2023
- Q1 2023
- Q4 2023
- Q3 2023
- Q2 2023
- Q1 2023
Enable conversational text message support for an uninterrupted conversation with customers on the go via Gorgias SMS.
Don’t let separation anxiety ruin your time off of work! With this new update to the notifications center, you can receive custom notifications on your metrics. Ask Bloomreach to keep track of your most important campaigns so you’re always on top of your data.
Your secret to always getting the most out of your data. Our AI-powered smart analytics assistant can automatically generate custom reports, metrics, funnels, or segmentations — anything you need. Just type your question into the chat box and you’ll have your data within seconds.
Keep your customers engaged after purchase with new integration to Recharge (and more to come).
Trigger a scenario with new types of triggers. For example, execute a campaign to all lottery players when the jackpot reaches $1M or trigger campaigns to all passengers of a flight when that flight gets new seats available for upgrade.
New mobile message node in scenarios enabling WhatsApp with visual editor, templates, and more.
We’re rolling out four additional targeting rules for experiments. In addition to URL-based and Regex targeting, define where to show personalized weblayers and optimization variants using JavaScript variables, custom JavaScript, URL parameters, and data layer variables. This offers more ways for precise targeting, especially when setting a targeting rule that uses information that is not available in the page URL.
Managing a large number of scenarios or reports can be a challenging task. Over the years, and with more and more new users, the number of assets grows. We are adding the ability to rename, change color, or merge tags for easier asset management.
Directly embed personalized content into your mobile app for higher in-app conversions. In addition to in-app messages, which are highly effective at getting a user’s attention, in-app content blocks help improve app engagement by personalizing the content without disrupting the user’s experience.
Connect Engagement with one of the most-used loyalty and reviews platforms. Enhance customer engagement through personalized communications and segmentation using loyalty and review-based insights.
Get additional security when communicating with third-party applications via webhooks.
Manage all accesses directly from the identity provider and create new users without the need to send invitations.
We’re rolling out four additional targeting rules for weblayers and experiments. In addition to URL-based and Regex targeting, you can define where to show personalized weblayers and optimization variants using JavaScript variables, custom javascript, URL parameters and data layer variables. This offers more ways for precise targeting, especially when setting a targeting rule that uses information that is not available in the page URL.
Group by attribute will let you segment your audience by looking at a series of updates of an event (e.g., travel booking) and filtering based on the first or last update to that event. A powerful update to Bloomreach’s aggregates functionality, this feature will help you with things like: figuring out which customers flew to Dubai in June, automatically removing anyone who has booked and canceled their trip already, or segmenting customers with high LTV and automatically excluding returns.
Manage your team and their access to important parts of the application, such as individual scenarios or segmentations.
In the past, UTM parameters were applied universally to all channels, but now you can choose which channel(s) your UTM parameters will be active on. You can tailor your tracking and analytics to suit the unique needs of each marketing channel, ensuring more precise insights and better campaign optimization.
Streamline communication with Bloomreach's latest update. Receive important event notifications from Bloomreach directly on Slack. Enhance your team collaboration by providing easy access to the information you'd normally find on our app or in your email — all in one channel.
Use our advanced AI and analytics features to optimize TikTok ad spend and lower CAC. Send highly targeted customer segments to ad audiences on TikTok using first-party data with built-in consent management and without third-party connectors or webhooks.
Bloomreach now supports OAuth 2.0 authentication for webhooks, which enables third-party apps to access a user's data without sharing their credentials. This supports frictionless integrations with popular platforms such as Microsoft Azure, commercetools, Criteo, SFMC, Talkdesk, Listrak, and more. Safely connect real-time data in and out Bloomreach — without switching platforms.
Contextual personalization is an advanced AI/ML feature for true 1:1 personalization. By understanding the context of each customer, contextual personalization can automatically determine the email, SMS, or mobile push variant that a customer is most likely to engage with. So instead of asking, “Which variant is best for the majority of our customers?” you get the answer to: “Which variant is best for each individual customer?”
* Contextual personalization was previously available only for weblayers. It is now extended to scenarios and email campaigns.
Instantly sync data from Gorgias when a ticket is opened or closed. Get the complete picture of your customer’s journey and interactions with your brand so your email, SMS, web, and mobile campaigns are always relevant. The two-way sync also enables your CX teams to better understand customers with profile, segmentation, and loyalty data synced from Bloomreach Engagement.
The new Attentive integration lets users sync campaign and consent events from Attentive to Bloomreach in real time. Create scenarios and use all of your customer data in Bloomreach to send SMS via Attentive. Marketers can now leverage all their data in Bloomreach to send better SMS via Attentive and unlock more advanced reporting and analytics that may currently be missing in Attentive.
With restrictions on email opens tracking, it is imperative to have better data accuracy around email clicks for reliable customer insights. When turned on, this feature automatically reviews click events and filters out the ones caused by bots.
Improved guidance for first-time users by providing quick navigations and pop-ups. Guided tours for Plug & Play use cases.
A template library of our most popular reports to easily access business metrics and data like email and SMS metrics, average order value, active users, bestselling brands, revenue within a certain time period, and more. Get easily started and customize based on your goals and needs.
Add emojis to your SMS/MMS messages to make them more engaging.
Speed up response times when a user account is compromised with updated account administrators capabilities, including locking and unlocking user accounts and ending active sessions.
Save time and centrally manage code with reusable weblayer snippets and HTML blocks.
You can now serve general weblayers without personalization to all website visitors, including those who do not accept the cookie banner. Non-personalized weblayers do not contain Jinja or customer attributes, and so are compliant with data protection laws.
Get your messages out faster with quick-launch SMS/MMS templates (back in stock, product launches, seasonal sales) designed according to best practices for better engagement and conversions.
Reach customers quickly and easily by sending text messages in just a few clicks with easy SMS/MMS campaigns. This includes an update to scenarios to combine SMS/MMS nodes into a single visual editor.
With Bloomreach, you are now natively able to choose from multiple SMS/MMS vendors to leverage features that may not be available with the other. With Infobip, you can scale your SMS/MMS campaigns to grow your revenue from mobile messaging.
Make your brand more personal instead of just another number on their phone. Generate contact cards within the app to send to your customers as part of a welcome campaign.
Automatically check your SMS subscriber list for reassigned numbers to provide an extra layer of protection against TCPA violations.
Truly personalize SMS send times down to the individual and store it on their customer profile. By enabling optimal send time for SMS, your customers will receive SMS at a time when they’re most likely to engage.
Grow your SMS list quickly and responsibly with TCPA-compliant sign-up units. Seamlessly capture email and SMS opt-ins with multistep forms so you can grow both of your best-performing channels simultaneously.
Supercharge subscriber growth by allowing subscribers to text a keyword to your brand’s phone number and opt in to SMS communications from anywhere.
Get a quick snapshot of revenue and conversion data, along with audience engagement and deliverability statistics, so you know what’s working (and what’s not) within the "Evaluate" tab in SMS Campaigns.
The newest addition to our mobile app capabilities, the app inbox facilitates long-term storage of push messages and will enable sending direct messages to your customers (as a new node in scenarios).
Realize faster time to value with a library of proven, revenue-generating use cases that can be downloaded from the app and implemented within minutes. Available to selected customers as gated access.
Two-way integration that syncs customer data, segments, consents, and campaign activity between Klaviyo and Bloomreach Engagement.
Automatically export selected customer and event data to one of the most widely used cloud storage solutions.
Updates to dashboards to make sharing data within your business easier and more secure.
Save time on creating content ideas for your campaigns via suggestions driven by native integration with OpenAI’s GPT language model.
Predefined templates for HTML blocks and an easy-to-use visual editor for marketers with diverse technical skill levels.
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Q3 Featured Channel: SMS
SMS Messaging and Mobile App
Don’t just add another siloed channel to your tech stack. Bloomreach weaves SMS and mobile apps into your omnichannel strategy to help you build more effective and efficient campaigns.
Hey, let's help you grow
The 45-minute demo will provide:
- An overview of the Bloomreach Engagement platform and its features
- Consultation on how to leverage the platform for your specific needs
- Customer success stories and commercial indication
Powering commerce companies of all shapes and sizes:
