See What’s Next for Bloomreach Engagement

As your goals expand, so do our capabilities. Here’s a look at what’s ahead in 2025, as well as highlights from Bloomreach’s feature releases in 2024 for marketing and web optimization teams.

Explore Our Upcoming Features

Scenario Agent

“Loomi, can you create a birthday campaign?”. 

Speed up and simplify journey orchestration by asking Loomi AI to create entire scenarios for you. 

Let AI figure out the how behind campaign creation while you focus on the why behind customer experience and direct Loomi to make the changes necessary to keep customers engaged and coming back.

Adjust triggers, conditions, and action nodes by chatting with the conversational assistant so you can launch your scenarios in no time and see faster time to value.

Clients who have already benefited from standard Loomi recommendations have seen an average uplift of 9% in click through rates by upgrading to Loomi Recommendations+.

Web Personalization+

New and Enhanced Triggers

Enterprise-grade operations

Bloomreach Named a Leader in The Forrester Wave™

Bloomreach was recognized as one of two leaders in The Forrester Wave(TM): Email Marketing Service Providers, Q3 2024 with the highest scores possible in eleven criteria within the current offering category.
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2025 Releases and Roadmap

The goal of this roadmap is to inform clients and the market about our product development direction. As with all software development, the features in the roadmap are subject to change.

Recommendations+

Premium recommendations engine built on 2 Tower Neural Networks that takes Bloomreach’s unique data and global trends for highly accurate results.

New visual builder for in-app messages, empowering marketers to easily create visually appealing and engaging in-app messages without requiring HTML knowledge. The builder offers a wide range of styling options for text, buttons, images, and the close button, allowing for customization to match brand guidelines.

Gain insights with comprehensive performance dashboards aggregating performance from Scenarios and Email campaigns.

Connect directly to your Snowflake data warehouse to easily import customer profiles, events, or product data. This will enable better personalization and orchestration using your long-term customer data.

Keep high delivery rates by addressing issues that can harm domain reputation. This will ensure a larger addressable audience, leading to even more reliable message delivery and a better customer experience.

Omnichannel Performance Dashboards

Gain overall performance insights aggregating all channels within one comprehensive scenario performance dashboard, allowing you to easily track key metrics, analyze campaign effectiveness.

Automate your marketing efforts with more rule-based triggers that respond to customer behavior.

Trigger and manage weblayers within your scenario orchestration workflows for a streamlined omnichannel campaign management.

The ability to use multiple SMS integrations within a project allows for flexible vendor transitions, enabling you to gradually switch providers instead of making a sharp switch. This feature also supports using different vendors for different regions.

Leverage native WhatsApp capabilities with any WhatsApp provider, allowing for flexible and tailored integration.

Connect with 3rd party platforms, now optimized to bring in high volumes of real-time data. It will allow you to run high volume real-time personalized campaigns with the most up-to-date information.

This update ensures that the React Native and iOS SDKs are compatible with the latest versions of their respective platforms. This will lead to improved stability and performance, a better developer experience, and access to the newest features for your apps.

Scenario Agent

Create event-triggered scenarios with enhanced precision, with Loomi identifying missing triggers and uncovering new opportunities based on marketing lifecycle phases.

Agent that will automatically assemble personalized content for campaigns, based on the campaign type, audience segments, and available content variants.

Create great customer experiences with new templates and editor tools which make designing weblayers or pop-ups faster than ever before.

Streamline the way you build web experiences with GenAI-based Web Personalization to easily generate engaging and personalized content via chat environment.

Use new pre-built triggers based on catalog data such as price drop, new arrivals, back in stock and more.

Optimize triggering decisions for individual customers, making campaigns such as reactivation or replenishment perfectly timed and easy to set up.

Implement custom use cases and create unique customer experiences by sending personalized data snippets via scenarios to your web and mobile application, as well as desktop app, TV connected devices, smart TV, kiosks and any other touchpoints.

Enhance cross-channel and cross-app engagement by connecting multiple mobile apps into one project, collecting all the engagement data across different mobile apps under one customer profile.

Manage multiple different consents within multiple emails, phone numbers, or other contacts. With multiple contacts or app under one customer profile, we also bring the granularity needed to manage multiple consents for each profile.

Deeper integration with the Shopify platform and ecosystem unlocking more use cases with instant integration.

An enhanced set of tools to help with monitoring and improving email deliverability. This will help ensure your messages reach your audience and help protect your domain reputation.

Enable real-time data streaming through Kafka to instantly sync, analyze, and act on user behavior. This ensures faster insights, personalized experiences, and seamless scalability for dynamic customer engagement.

Unlock advanced data analytics by connecting real-time engagement data with historical data storage. Gain deeper insights, drive smarter personalization, and scale data-driven strategies seamlessly.

Streamline multi-geo and multi-brand operations with centralized management, ensuring compliance, scalability, and efficient across regions and brands.

Manage the structure of customer attributes and events for multiple projects from one master environment, making data management simple and efficient.

Introducing significant architectural and functional improvements that make data integration more reliable, flexible, and powerful. This innovation enables even more reliable and flexible data integration, leading to more powerful personalization and orchestration.

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22 New Features Delivered in H1 2024

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Real-time Data

New features include:

  • Analytics Notifications
  • Autosegments
  • Loomi Analytics Assistant
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Seamless Orchestration

New features include:

  • Use Case Center
  • Transactional SMS
  • Weblayer Variant Generator
  • API Triggers in Scenarios
  • Project Structure Templates
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Open Ecosystem

New features include:

  • Bloomreach Omniconnect
  • Klaviyo Migration Pack
  • Shopify Connector Improvements
  • Hospitality connectors

Best-in-Class SMS and Mobile

New features include:

  • App inbox
  • In-app content blocks
  • SMS campaigns + visual builder
  • New SMS templates library
  • WhatsApp visual editor
  • Sign-up units and text-to-join 
Find out more

Flexible Ecosystem

New features include:

  • Klaviyo integration
  • Attentive integration
  • Gorgias with SMS support
  • TikTok ads integration
  • Yotpo reviews and loyalty
  • Recharge integration
Find out more

Loomi: AI Built for Ecommerce

New features include:

  • Contextual personalization
  • AI content generator
  • Loomi Assistant (private beta)
  • Analytics notifications
  • Optimal send time for SMS
  • Bloomreach Clarity — conversational commerce
Find out more
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Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.

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Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.