See What’s Next for Bloomreach Engagement
As your goals expand, so do our capabilities. Here’s a look at what’s ahead as well as highlights from this year’s releases for marketing and web optimization teams.
Explore our newest releases
Increased Attributes
4x Increase in the number of customer attributes stored within each profile.
Achieve thorough customer profiling by significantly expanding the number of attributes that can be associated with each customer profile. This allows for more detailed and comprehensive data collection, supporting richer customer insights and more nuanced personalization strategies.
Multiple SMS Integrations per Project
On Date Attribute Trigger
Databricks Integration
Bloomreach Named a Leader in The Forrester Wave™
See what’s coming soon
The goal of this roadmap is to inform clients and the market about our product development direction. As with all software development, the features in the roadmap are subject to change.
The Big 5 strategic priorities 2025-26
Marketing Agents (Affinity)
Affinity uses AI agents to build and continuously optimize campaigns, learning from every interaction to drive compounding results.
Channels & Apps
Innovation and improvements in personalized campaigns across all marketing channels and mobile apps.
Integrations & Platform
Building new integrations that bring useful data for personalization into Engagement as well as make engagement data useful in other systems.
Data & Decisioning
Powering hyper-personalized marketing with deeper insights, enhanced data, and AI-powered decisioning.
Shopify Personalization (+ Personify )
Shopify-native app that unlocks enterprise-grade personalization for search & marketing with a single, seamless integration.
More Marketing Agents (H2 2025)
Optimization Agent:
Identifies and makes campaign performance optimization, starting with message-send timing.
Campaign Improvement Agent:
A dedicated, separate agent who reviews the campaign built by the original Campaign Agent. The Improvement Agent makes changes to content, orchestration nodes, and messaging frequency/sequence to improve marketing KPIs.
Expanding Agentic Campaign Capabilities (H2 2025)
Brand Centric Campaigns
Agents are able to switch between lifecycle campaigns, like abandoned cart, and brand centric campaigns, like a weekly product drop or newsletter.
Campaign Preview
Campaign and Content Agents can visually preview what a campaign will look like, for example users.
Multi-Language
Content is generated in multiple languages.
Mobile App Engagement & Data (H2 2025)
Push notifications to Multiple Mobile Apps
Enables targeting push notifications to specific applications within a single project, useful for clients with multiple apps (e.g., banking or retail brands).
Multiple Mobile devices per project
Send push notifications to all devices of the end user per platform to reach customers on all their active devices.
Trust & Compliance (H2 2025)
Time-zone Aware Silent Hours
Automatically adjust silent hours based on each customer’s location to comply with regulations like TCPA and Texas SB140.
Deliverability Suite
View all deliverability KPIs directly in Bloomreach Engagement, improving monitoring without leaving the platform.
First-party Data (2026)
Data Capture Forms for Mobile App
Collect zero-party data such as user email, surveys, polls, feedback, preferences, and more directly in-app.
Sent email preview
The ability to review emails sent to a certain customer in a certain timeframe
Improve stability and performance
Mobile SDK updates
New Integrations (Q4 2025)
Google DV360 Integration
Sync customer segments for targeted advertising, automating audience updates, improving ROI, and increasing Retail Media Network (RMN) revenue through first-party data while protecting privacy via hashing.
Security & User Management (Q4 2025)
Frequency Policy Access Lock
Set a default policy for all new nodes and lock specific policies for exclusive access by selected users.
Unified user management
One place to manage all your users across accounts and projects. Invite multiple users at once and manage permissions in multiple projects from one place.
Bring your own encryption key
Provide your own encryption keys that we will use for encryption of data in Bloomreach.
Enhanced Integrations (2026)
Omniconnect+
Connect with 3rd party platforms, now optimized to bring in high volumes of real-time data.
Data Streaming Integration
Enable real-time data streaming through to instantly sync, analyze, and act on user behavior events.
AdForm Integration Update
Use first-party data and mobile advertising data in the current Adform integration
Major Catalog Upgrades (Q4 2025)
Item Collections
A single product catalog integration that unlocks access to Engagement, Discovery, and Clarity catalog use cases.
Editable Catalogs
Change and optimize the data schema directly in the catalog without creating new catalog versions.
Unified Experience (Q4 2025)
Weblayers in Scenarios
Trigger and run weblayers directly from the scenario interface to streamline execution and increase omnichannel impact.
Campaign Management (2026)
Catalog Triggers
Automatically deliver personalized messages based on real-time changes to your product or content catalog. They enable marketers to react instantly when an item a customer cares about changes in status.
Unified Personalization Use Cases (Q4 2025)
Out-of-the-box enterprise-grade personalization use cases with a single integration that brings Bloomreach’s proprietary real-time data and Loomi AI to Shopify.
Recommendations Block
Drag-&-drop recommendations anywhere on your store front directly from the Shopify admin portal – no code required.
Personalized Content Block
Personalize your content to your audience based on in-session or past interaction directly from the Shopify admin portal – no code required.
Personalized banners
Quick launch banners triggered by customer data and real-time actions for reactivation, subscription sign-up, data collection, & more.
Personalized Search
Single integration to sync data, catalogs, and to add Bloomreach Discovery to deliver search results tailored to each shopper’s behavior, preferences, and context.
Conversational Search
Conversational shopping assistant powered by Bloomreach Clarity.
Deeper Data Integrations (Q1 2026)
Post purchase events
Enrich your campaigns, segmentation and analytics with post purchase insights such as fulfillment information, refund or partial refund information.
Shopify Market Catalogs
Seamless data sync for multiple markets through a single integration, making it easier than ever to manage global personalization and insights.
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