Send Less Email, Drive More Revenue

We realize that might be counterintuitive. But when you can personalize the content, cadence, and timing of every email for every customer, you only need to send the ones that matter.

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An ESP That Puts the Customer First

Bloomreach helps you understand your customers and create better emails, so your campaigns feel personal and convert more.

Deeply Know Your Audience

Our built-in customer data engine translates every known and anonymous interaction into a user profile, so you can trigger emails from any event, customer property, action, or predicted behavior. If you can dream it, you can build it.

Email Personalization

Build Better Emails

Bring your email expertise to a tool that lets you do it all without relying on IT: drag-and-drop editor, journey builder, dynamic content, product recommendations, Loomi content generation, data exploration, and custom reporting.

Email Builder

99% Inbox Placement Club

We help major companies achieve 99% inbox placement rates with our hands-on deliverability support, IP warm-up services, dynamic frequency policy, and GDPR compliance. Join the club.

Email Deliverability

850+ Brands Go Beyond Their Goals With Bloomreach

Benefit Cosmetics, logo

40%

higher revenue from emails with a segmented, customer-insights driven strategy to send less

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River Island, logo

30.9%

increase in revenue per email despite a 22.5% decrease in email send volume

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See Case Study
Unisport, logo

300%

in 2020 vs 2019, and +85% in 2021

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L'Azurde, logo

99%

inbox placement rate with 20X more email reach

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Missguided, logo

50%

fewer email sends with improved engagement and clickthrough rate

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Proffsmagasinet, logo

2X

higher conversion rate while sending 33% fewer emails

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Customize Communications Based on Customer Engagement

Automatically optimize email and mobile messaging timing according to customer engagement levels with Bloomreach's smart frequency policy.

Personalize Automated Emails with Curated Product Recommendations

Elevate your newsletters to new heights by seamlessly incorporating dynamic product recommendations personalized for every customer, boosting engagement and driving conversions.

Limitless Insights, Actionable Data

Our template library empowers marketers of all backgrounds to leverage data and insights. Easily identify your campaigns' strengths and weaknesses, and make quick, data-driven decisions.

Get Started on Powerful Email Campaigns

Create and deliver more-personalized email campaigns powered by Loomi, our AI.

  • Built-In Integrations
  • Plug and Play Use Cases
  • Consent Management
  • Flexible Pricing

Enhance Your Campaigns

Connect to various third‑party services through our built‑in integrations. Or use our API to enrich your data and ensure you have everything it takes to deliver highly personalized email campaigns.

Email Use Cases

Capitalize on Bloomreach's expert knowledge, collected over years of working with top players on the market. In addition to structured trainings, best-practice workshops, and public documentation, email marketers can use prebuilt workflows and dashboards to customize and execute complex marketing campaigns within no time.

Stay Out of the Spam Folder

Stop turning people off by sending too many emails. Our deliverability and IP warm-up support has helped major companies achieve a 99% inbox placement rate. Plus, our strong history of GDPR/CCPA compliance and our smart frequency policy keeps your subscribers happy by selectively managing cadence based on customer engagement.

Flexible Pricing

Don't pay for seats or contacts. Bloomreach Engagement's price is determined primarily by volume of data, and volume of communications, e.g. emails or SMS sent. This allows us to generate incredible ROI for fast-growing companies, as well as enterprises.

Thanks to Bloomreach, we now have a lot better tracking of how our emails behave.

We are sending a lot fewer emails, but with the higher engagement rate, we are increasing our sales.
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Simon Lofgren | Marketing Automation Specialist, Proffsmagasinet

Email Marketing FAQs

Common questions about email marketing

Bloomreach’s customer data engine is the data & analytics core that drives our email marketing and all other products. It brings together customer data platform capabilities and advanced analytics, and it’s this combination that enables marketers to understand their users’ journeys in real time and create personalized marketing campaigns that drive results. Learn more about how it works here.

When choosing an ESP, it's important to consider features such as user-friendly email design and editing tools, list management and segmentation capabilities, as well as automation and personalization options. You should also keep in mind the delivery and open rate metrics, integration with other tools, comprehensive analytics and reporting, and good customer support.

Bloomreach helps with healthy list growth in multiple ways. When you buy Bloomreach Engagement, you also get access to prebuilt sign-up units that can be customized to your brand and messaging (learn more here). To ensure that emails are delivered to subscribers' inboxes, it's important to follow best practices such as using a reputable ESP, avoiding spammy subject lines and content, segmenting and cleaning email lists, respecting each subscriber’s consent, and using double opt-in processes to confirm subscribers' interest. Our built-in consent management, preference center, best practice tools, and hands-on support helps companies to grow healthy lists and reach outstanding deliverability.

Personalizing email campaigns can be accomplished by using tools such as granular segmentation, AI-powered dynamic recommendations, predictive analytics (such as churn, next purchase, best channel, and more) and personalized messaging. Bloomreach offers various personalization options based on real-time customer data and behavior.

Yes, we do! Besides supporting both promotional and transactional emails within the same platform, we also enable businesses to personalize them.

To ensure that emails are mobile-friendly, you should use responsive design, optimize email images, use short subject lines, and use a single-column layout. Bloomreach allows you to easily design, personalize, preview, and A/B test emails with drag-and-drop editors. You can preview how your email will appear on over 50 clients, apps, and devices, and send test emails to make sure everything — including personalization — is correct before hitting send.

We have out-of-the-box connectors with Shopify, Shopify Plus, BigCommerce, Magento, and Salesforce Commerce Cloud, so you can be up and running in under two weeks. Learn more about our integrations.

Although we support some B2B companies, Bloomreach Engagement is better optimized for B2C companies and use cases.

Ready To See Bloomreach in Action?

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