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Email Marketing
Elevate your email marketing program with advanced targeting and AI-powered personalization without sacrificing deliverability and ease of use.
Always Target the Right Audience Segments
Build and maintain your audiences based on real-time customer behavior, no matter where they interact with you — email, web, or mobile. Analyze RFM segments and CLTV directly within the platform to strategically target growth and reactivation campaigns. Use Predictions to identify high-intent audiences or to only target segments with email as their preferred channel.
1:1 Personalization Beyond {{firstname}}
Bloomreach Email is natively integrated with our data platform, so all your first-party and zero-party data is available for immediate use within email campaigns. Scale your 1:1 personalization efforts using AI/ML with Product Recommendations and Optimal Send Time Prediction.
Drag-and-drop Email Automation
Design, Preview, and Test Beautiful Emails
Effortlessly create beautiful emails with an intuitive drag-and-drop editor or design your own masterpiece with our HTML builder. Preview how your email will appear on over 50 clients, apps, and devices, or send test emails to make sure everything — including personalization — is as it should be before hitting send.
Robust ESP That Delivers
Never compromise on core ESP functions. Our deliverability guides and IP warm-up support will set you up for success. Built-in consent management lets you define consent categories and customize your preference center to stay GDPR/CCPA compliant. Smart Newsletter Frequency Policy combines expert-defined rules with AI to dynamically manage email frequency based on customer engagement.
Self-sufficient Dashboards and Reporting
Analyze all email KPIs including revenue and orders with out-of-the-box visual dashboards or build advanced reports to track your own custom metrics. Email marketers can also see the full impact of their campaigns with advanced reporting tools like cohort analysis, retention analysis, and trends directly within the platform.
Test, Optimize, and Iterate
A/B test your email content, subject line, or audience segments and combine with AI to automatically test and deliver the winning variant based on your optimization goal. Optionally include control groups to measure impact.
Powerful Integrations and Webhooks
Connect to various 3rd‑party services through our built‑in integrations or use our API to enrich your data and ensure you have everything it takes to design highly personalized email campaigns.
See Bloomreach Engagement in Action
Learn How Commerce Companies Across the World Use Bloomreach
"We selected Bloomreach after a detailed market review in which we looked at a number of key players. Bloomreach set themselves apart with their powerful (yet practical) CDP giving us the ability to easily target and seamlessly scale personalised campaigns across our channels incl. partner integrations within the same interface, instantly."
"Bloomreach has helped Unisport understand our database even better and most importantly, serve our customers. Before, we already had a lot of data — now we aggregate all data to better understand our customers’ journey. By creating personalized content in a highly automatized way, we support our customers better on their individual journey of making their football dreams come true."
Hey, interested in delighting your customers?
There’s a reason we’re trusted by 850+ customers worldwide. Find out today how Bloomreach's comprehensive Engagement platform can help you achieve your desired business outcomes too. Leave us your contact info and an advisor will reach out to understand your requirements and schedule a time that suits you!
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