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Email Marketing

Drive More Revenue With Smart Email Marketing Automation

When you can personalize the content, cadence, and timing of every email for every customer, you only need to send the emails that matter.

Get an ESP That Puts the Customer First

Customize Communications Based on Customer Engagement

Bloomreach helps you understand your customers and create better emails, so your campaigns feel personal and convert more. Automatically optimize email and mobile messaging timing according to customer engagement levels with Bloomreach’s smart frequency policy.

Personalize Emails With Curated Product Recommendations

Elevate your emails by incorporating dynamic product recommendations personalized for every customer, boosting engagement and driving conversions.

Limitless Insights, Actionable Data

Our template library empowers marketers of all backgrounds to leverage data and insights. Easily identify your campaigns’ strengths and weaknesses, and make quick, data-driven decisions.
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Helpful Tools For Getting Started and Growing

Get Started on Powerful Email Campaigns

Built-in Integrations, Plus OmniConnect

Bloomreach Engagement integrates with various third‑party services through our built‑in integrations. Or use either OmniConnect or our API to enrich your data and ensure you have everything it takes to deliver highly personalized email campaigns.

Plug and Play Use Cases

Capitalize on Bloomreach’s expert knowledge, collected over years of working with top players on the market. Email marketers can use prebuilt workflows and dashboards to customize and execute complex marketing campaigns within no time.

Consent Management

Our deliverability and IP warm-up support has helped major companies achieve a 99% inbox placement rate. Plus, our strong history of GDPR/CCPA compliance and our smart frequency policy keeps your subscribers happy by selectively managing cadence based on customer engagement.

Flexible Pricing

Don’t pay for seats or contacts. Bloomreach Engagement’s price is determined primarily by volume of data, and volume of communications, e.g. emails or SMS sent. This allows us to generate incredible ROI for fast-growing companies, as well as enterprises.

1,400+ Brands Go Beyond Their Goals With Bloomreach

Common Questions about Email Marketing Tools

What is a customer data engine?

Bloomreach’s customer data engine is the data & analytics core that drives our email marketing and all other products. It brings together customer data platform capabilities and advanced analytics, and it’s this combination that enables marketers to understand their users’ journeys in real time and create personalized marketing campaigns that drive results. Learn more about how it works here.

When choosing an ESP, it’s important to consider features such as user-friendly email design and editing tools, list management and segmentation capabilities, as well as automation and personalization options. You should also keep in mind the delivery and open rate metrics, integration with other tools, comprehensive analytics and reporting, and good customer support.

Bloomreach helps with healthy list growth in multiple ways. When you buy Bloomreach Engagement, you also get access to prebuilt sign-up units that can be customized to your brand and messaging (learn more here). To ensure that emails are delivered to subscribers’ inboxes, it’s important to follow best practices such as using a reputable ESP, avoiding spammy subject lines and content, segmenting and cleaning email lists, respecting each subscriber’s consent, and using double opt-in processes to confirm subscribers’ interest. Our built-in consent managementpreference centerbest practice tools, and hands-on support helps companies to grow healthy lists and reach outstanding deliverability.

Personalizing email campaigns can be accomplished by using tools such as granular segmentation, AI-powered dynamic recommendations, predictive analytics (such as churn, next purchase, best channel, and more) and personalized messaging. Bloomreach offers various personalization options based on real-time customer data and behavior.

Yes, we do! Besides supporting both promotional and transactional emails within the same platform, we also enable businesses to personalize them. Learn more about our transactional email tool on our documentation page.

To ensure that emails are mobile-friendly, you should use responsive design, optimize email images, use short subject lines, and use a single-column layout. Bloomreach allows you to easily design, personalize, preview, and A/B test emails with drag-and-drop editors. You can preview how your email will appear on over 50 clients, apps, and devices, and send test emails to make sure everything — including personalization — is correct before hitting send.

 

Learn more about email testing in our documentation

Experience Limitless Marketing for Yourself

Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.

Kate becomes a limitless creator with Bloomreach Engagement

Life With Bloomreach

Watch this video to learn what your life could look like when you use Bloomreach.