Opportunity
Use automated messaging to efficiently send customer notifications and updates, segment audiences based on location, employ urgency and scarcity tactics to drive immediate action, and deliver clear event/product updates.
Example
- “Our SoHo store will be closed tomorrow for Thanksgiving, but our online store will be open!”
Value
Build trust and reliability with customers by keeping them informed and up to date, and improve the customer experience through timely and relevant information.
