Experiments & A/B Testing
Make Your “Test Everything” Goal a Reality
Go from theory to results fast without relying on other teams. Our powerful set of testing tools are customizable and flexible, with no-code solutions built for marketers.
Test and Improve Results on Multiple Channels
A/B testing, automatic winner distribution, and contextual personalization will help you quickly improve performance for peak results.
No More Flickering While Testing Content Variants
Unlike most optimization tools, which can’t avoid flickering, Bloomreach’s patented flicker‑free technology ensures your customers only see the content you want them to see.
Out-of-the-Box Analytics and Customer Insights
Collect and quickly access first-party data with fully customizable dashboards, metrics, segmentations, and trends.
Product Features
Reliable Testing With Real-Time First-Party Data
Bloomreach is powered by first-party data for reliable optimization without the need for third-party cookies. Analyze anonymous visitors using server-side cookies that are resilient against browser limitations to get a full picture of your customers from their very first interaction.
Test, Test, and Test on Any Channel or Customer Touchpoint
Email, SMS, in-app, ads, or even offline channels — with our platform, you can incorporate testing on any channel within your customer journey simply by dropping a node into your omnichannel journey orchestration.
Powerful Experimentation for the Data-Driven Creator
Increase Conversions With Smart A/B Testing
Test multiple variants across various channels in real time. Compare, adjust, and automate delivery of the best-performing variant. Evaluate revenue, AOV, and conversion uplifts directly in our platform.
Run Advanced Web Optimization With Server-Side Testing
Optimize the customer experience on applications with deep stack integrations and real-time elements. Ensure fast load times, superior performance, and enhanced security while handling PII data.
Supplement Your Testing With AI-Powered Contextual Personalization
Leverage Loomi AI’s personalization capabilities for deeper, context-based optimization compared to traditional A/B testing.
Current Trends and Insights
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Experiments and A/B Testing FAQs
Do I have to code to design experiments?
While custom coding options are available for the more technical users to get creative, it’s not a prerequisite. Our visual editors and prebuilt templates make deployment a breeze.
How many channels can I optimize?
There are multiple channels to optimize as our A/B testing suite is part of Bloomreach’s omnichannel orchestration solution, which allows you to distribute content between all your major channels such as email, SMS, in-app, digital ads, and more.
How does contextual personalization work?
While A/B testing serves every customer the overall best variant of a tested campaign based on average performance, contextual personalization serves what is best for each customer based on the contexts in which they are found. Essentially, it uses AI to solve the multi-armed bandit problem.
Experience Limitless Marketing for Yourself
Dive deeper into Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. Experience firsthand how our platform can elevate your customer experience, drive conversions, and unlock the full potential of your digital presence.
