Mobile App Marketing
Keep Customers Active With Mobile App Marketing
Engage, convert, and retain app users with personalized mobile push and in-app messages.
Detailed Omnichannel Insights
Powered by our customer data engine, Bloomreach unifies every known and anonymous interaction, both online and offline, into a user profile. Use insights into customer properties, predicted behavior, or actions taken on any channel to build better mobile app campaigns.
AI-Powered Actions
Make improvement a constant with Loomi AI. Our AI for ecommerce provides content generation, product recommendations, and best-channel predictions to help you refine your customer experience and keep your messaging on point.
Do It All From One Place
Incorporate mobile marketing into broader omnichannel campaigns without jumping between apps and tabs. Deliver connected experiences across your best channels.
The Complete Tool for Mobile App Marketing
Engage Active App Users With In-App Messages
Engage and retain active customers within your app with relevant in-app notifications. Use proven, predefined templates or easily create your own messages with our visual and HTML builder.
Reactivate Audiences With Mobile Push Messages
Bring customers back to your app with personalized mobile push messages. Activate all your customer data in one place and provide consistent customer experiences by triggering all your app messages from the same platform.
Optimize Messaging With Personalization and Predictive Targeting
Customize in-app messages with product suggestions and data from a single customer view, enabling tailored messaging based on preferences. Use predictions to target audience segments by churn likelihood or purchase intent for improved app experience and higher conversions.
Connect With Your Customers
Extend Your Marketing Reach to Your App Inbox
Harness the full potential of your app inbox and deliver personalized direct messages to a customizable in-app message center.
Get Real-Time Feedback
Keep your audience engaged and discover their unique needs with real-time or scheduled surveys that can be delivered directly in the application.
Speak to Your Audience at Any Time or Place
Connect geo-location data with customer preferences and target them with personalized offers that not only suit their specific taste but are also relevant to their location.
Ready-to-Use Tools for Personalization
Communicate Based on Engagement
Automatically limit communications on your omnichannel campaigns based on customer engagement with Bloomreach’s frequency policy.
Optimize Time-Sensitive Communications
Leverage automated messaging for targeted customer updates that drive immediate action.
Improve App Engagement With Offers
Display exclusive offers and incentives via mobile app to motivate users to use and make purchases from the app.
Send Automated Order Updates
Keep your customers updated with confirmations that their order has been placed and shipped. Boost engagement and improve the customer experience.
Target High-Potential Customers
Optimize marketing strategies with AI-powered predictive analytics, categorizing customers for budget adjustments.
Boost Repeat Purchase Rate
Harness Loomi AI to encourage repeat purchases with data-driven reminders based on individual purchase patterns.
Current Trends and Insights
Introducing the App Inbox: Bloomreach Engagement’s Latest Mobile Messaging Tool
The Ultimate Guide to Mobile Push Notifications for Ecommerce Businesses
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Omnichannel Orchestration
Deliver consistent experiences across channels, for profitable revenue growth.
Experiments and A/B Testing
Go from theory to results fast without relying on other teams.
“Having higher quality data allows you to communicate in a better way with your customers. The ultimate goal is to use the data we have collected to offer our customers the best possible experience.”
Michal Rosa
CRM Technologist
See case study
Mobile App Marketing FAQs
What if I only want mobile app features but not SMS?
That’s totally fine! Mobile app is an option you can add to any of our base plans. Take a look at all our packages here.
What is a mobile app marketing strategy?
Mobile app marketing is about reaching users that interact with your brand via your mobile app, which is why Bloomreach Engagement offers effective and versatile tools for our customers’ mobile marketing campaigns. From mobile push notifications personalized to meet each customer’s unique preferences to in-app messages and our app inbox feature, you have everything you need to engage and retain your mobile audience, all in one platform.
What is a mobile marketing platform?
Mobile marketing platforms are software solutions that automate and optimize mobile marketing campaigns and communications. Bloomreach Engagement is not strictly a mobile marketing platform — it is an omnichannel marketing platform with a built-in customer data engine that unifies all customer data, interactions, preferences, and predicted behavior. With Bloomreach, your data sets and audiences are consistent and accessible on all your channels, so your mobile strategy will always be informed by and in sync with all other campaigns — making sure all your efforts are hyper-targeted and personalized.
How do you market in a mobile app?
Your mobile app can be a great marketing tool for customer retention. You’re already marketing to an audience that has downloaded and utilized your app, and with the right tools you can nurture and maintain a lasting customer relationship. Bloomreach Engagement allows you to seamlessly embed personalized content with in-app content blocks. This keeps your customers engaged at all times by injecting targeted, dynamic content without disrupting the customer experience.
What is mobile marketing in ecommerce?
Mobile marketing is an essential component in ecommerce. Comprising mobile channels like mobile-optimized browser sites, SMS and MMS, WhatsApp, and mobile apps, it refers to marketing that specifically takes advantage of mobile capabilities. As an omnichannel marketing platform, Bloomreach Engagement can help you optimize your ecommerce mobile marketing by bringing all your data together to fuel your campaigns — ensuring all your efforts are in sync, no matter the device or channel.
What is mobile app advertising?
Mobile advertising is marketing that appeals to users on mobile app devices, via in-app messages and push notifications. Creating personalized, targeted campaigns fueled by customer data is the most effective way to utilize mobile app advertising to the fullest, which is why Bloomreach provides all the tools you need to do so — along with omnichannel capabilities so your campaigns are always connected, offering the best customer experience.
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
