Jenson USA Sees +8.5% RPV by Personalizing Search Results With Bloomreach

Story Behind the Brand

With over 25 years of history, Jenson USA is America’s go-to online destination for cyclists. Founded in 1994, this independent, rider-owned company started with a passion for cycling and has grown into a thriving community built around adventure and the freedom of the open road.

Jenson USA offers a wide selection of bikes, parts, apparel, and accessories, ensuring customers can find everything they need in one place.

8.5

increase in RPV with personalized search results

increase in RPV for segmented searchers on mobile devices

Challenge

To help its customers find the right products, Jenson USA recognized the need to personalize its on-site search experience. But to do this, the brand needed to move away from traditional, manual workflows and adopt an AI-powered approach.

In particular, segmentation was a key focus area for the brand. With various types of bikers to cater to (e.g., mountain bikers and road bikers), differentiating between distinct audiences promised to yield more personalized results, more conversions, and more valuable customer relationships. However, this level of segmentation was beyond Jenson USA’s reach with its former solution.

Solution

With our AI-powered platform, the team at Jenson USA has all the tools it needs to create truly personalized experiences for its customers.

Jenson USA leveraged Bloomreach Engagement’s agentic AI and powerful customer data engine to identify distinct customer segments, set criteria to group its on-site visitors, and autonomously segment its audience in real time as they interact with the brand.

Integrating this segmentation with Bloomreach Discovery, Jenson USA’s search engine can now optimize results for its end users, adapting the search experience based on in-session behavior.

With our GenAI-powered core, Bloomreach Discovery personalizes search results to every customer, offering tailored product recommendations depending on their specific preferences. Jenson USA’s search bar knows if a customer has shopped for mountain bike gear, road bike gear, or gravel riding products in the past, and takes this information into account to ensure every search yields quality, catered results.

Plus, the brand’s autonomous search bar continuously learns from each search, click, and purchase that customers make, giving the Jenson team a deeper understanding of its site visitors.

Our catalog is 30,000+ and there’s always room to improve on site search. That’s the number one thing we can do to benefit the customer journey and to improve conversion.

Michael Ladinig

VP of Marketing & Brand

Results

With an AI-powered search engine that understands the difference between customer segments at the level of products they’re interested in, Jenson USA saw an immediate 8.5% increase in revenue per visitor (RPV) thanks to a significant increase in average order value (AOV).

These results surpassed the brand’s expectations and remained consistent after more than eight weeks of initial observation. Interestingly, personalized search had the biggest influence with visitors using mobile devices — with fewer products shown per page on these smaller screens, more relevant search results proved even more impactful, resulting in a 26% increase in revenue per visitor on mobile devices.