Data and Analytics
AI-Powered Ecommerce Marketing Analytics That Drive Revenue
Transform your marketing approach from channel-centric to customer-centric with our advanced marketing analytics tools. Quickly generate the right insights to drive impactful results for your business.
Get To Know Your Audience and Improve Team Efficiencies
Leverage insights from past, predicted, and in-session customer behavior to elevate your marketing strategy. Maximize CLTV, optimize marketing impact, identify churn risks, tailor offerings to seasonal trends, guide resource allocation, and more. Use these comprehensive insights to streamline decision-making and ensure a data-driven approach.
Loomi Analytics Will Provide Meaningful Insights
Prove Impact Fast With Marketing Analytics Dashboards
Integrate With Third-Party Tools for Seamless Reporting
Explore Bloomreach’s integration capabilities for truly unified customer profiles, regardless of where you collect data. Never miss out on valuable marketing analytics — across channels and platforms — with 140 integrations to choose from and limitless ways to view your data.
Ways To Adopt Real-Time Marketing Intelligence With Bloomreach
Segment Your Customer Base
Visualize trends in your customer base with a real-time automated marketing dashboard. Easily trigger marketing campaigns to drive customer loyalty and RPV.
Get Real-Time Behavior Insights
Better understand conversion data from session start to purchase, as well as whether sources of traffic, devices, or countries influence conversion.
Customer Loyalty Dashboard
Visualize the retention and loyalty of your customer base in a comprehensive marketing dashboard.
Identify Serial Returners
Identify your serial returners and categorize them into segments based on return frequency. Then, tailor messaging and campaign strategies to help reduce return rates.
Use AI to Target Customers
Use Bloomreach’s AI-powered purchase prediction to identify customers with the highest chance of purchase and adjust the marketing budget across different segments.
Current Trends and Insights
Solving Your Tech and Data Silo Problems With Bloomreach + Loomi AI
Marketing Analytics and Intelligence FAQs
How does Bloomreach's AI-powered marketing analytics help ecommerce brands personalize customer experiences?
Bloomreach combines customer data, product catalogs, and behavioral insights through Loomi AI to deliver real-time personalization across email, SMS, and web channels. Our platform automatically analyzes customer journeys, predicts optimal send times, and generates personalized product recommendations without requiring technical expertise. Unlike session-based tools, we track individual customer behaviors to create unified profiles that drive relevant experiences at every touchpoint.
What makes Bloomreach different from other ecommerce marketing platforms like Klaviyo or Google Analytics?
While Google Analytics focuses on website sessions and Klaviyo specializes in email/SMS, Bloomreach tracks individual customer journeys across all touchpoints with unified first-party data. Our built-in customer data platform eliminates the need for multiple tools, and Loomi AI continuously optimizes campaigns based on actual customer behavior patterns. We combine marketing automation, product recommendations, and real-time analytics in one platform designed specifically for ecommerce growth.
Can I use Bloomreach's marketing analytics tools without being a data expert or developer?
Yes, Bloomreach is designed for marketers, not data scientists. Use Loomi Analytics, our AI agent, to build reports for you and save 25% of data analysis time. On top, our drag-and-drop campaign builder, pre-built analytics templates, and visual dashboard make complex data easy to understand and act on. Loomi AI automatically surfaces the most important customer insights and suggests optimization opportunities, while our no-code interface lets you create sophisticated marketing automation and personalized experiences without any technical background.
What types of customer data and insights can Bloomreach analyze for my online store?
Bloomreach analyzes comprehensive first-party data including purchase history, browsing behavior, email and SMS engagement, product preferences, and lifecycle stages. We track predictive metrics like customer lifetime value, churn risk, and conversion likelihood for each individual. Our platform connects with your product catalog to understand inventory, seasonal trends, and category performance, enabling dynamic product recommendations and personalized content across all channels.
How does Loomi AI improve my email marketing performance and product recommendations?
Loomi AI predicts the best products to recommend to each customer, determines optimal send times for individual preferences, and identifies customers most likely to convert or churn. It continuously A/B tests subject lines, product placements, and campaign timing without manual intervention. Powered by advanced machine learning, Loomi AI learns from every customer interaction to automatically improve future email performance and recommendation accuracy.
Can I get real-time analytics and custom reports from my marketing campaigns in Bloomreach?
Bloomreach provides real-time analytics across all marketing channels with customizable dashboards that update continuously. You can use pre-built templates for email, SMS, and web performance or create custom reports from scratch. Track any combination of metrics, filter by customer segments or time periods, and monitor campaign performance as it happens. All insights are visual and actionable, helping you optimize campaigns immediately based on customer engagement.
How does Bloomreach help prevent email deliverability issues and improve inbox placement?
Bloomreach includes built-in deliverability optimization tools that monitor sender reputation, manage frequency policies, and automatically suppress disengaged subscribers. Our platform integrates with major email service providers and uses AI to optimize send times when customers are most likely to engage. We provide detailed deliverability analytics and recommendations to maintain high inbox placement rates and protect your sender reputation.
What's the difference between Bloomreach's customer intelligence and traditional market research?
Bloomreach focuses on your actual customers’ real-time behaviors and preferences using first-party data from your website, emails, and transactions. This creates actionable insights specific to your business that enable immediate campaign optimization. Traditional market research analyzes broad industry trends and external data, providing general insights rather than the personalized, real-time intelligence needed for effective ecommerce marketing automation and customer experience optimization.
Should I use Google Analytics or Bloomreach Engagement for analysis?
While Google Analytics and Bloomreach Engagement are both reporting similar metrics, there are some key differences. Google Analytics reports are centered around sessions, while Bloomreach Engagement is focused on individual customers and visitors, which we believe provides a more accurate overview of your business. If you use both platforms, you’ll see some differences in metrics such as the number of sessions, length of sessions, number of users, bounce rate, and more. For a more in-depth look at the differences between Engagement and Google Analytics, and how Engagement can be more accurate for your business, check out our documentation.
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
