Opportunity
Adjust your marketing strategy based on customer behavior. Loomi predicts each customer’s probability of purchase and automatically segments them into high, medium, or low segments as their behavioral patterns change in real time. From there, the marketer can adjust marketing budgets to boost overall marketing performance.
Example
- Segment customers into high, medium, and low probability of purchase and adjust ad budgets so you’re spending less on customers who’ll convert anyway, the most on the medium purchase intent segment to try and get them to convert, and the least on the low probability of purchase segment.
- Send engaging content with recommendations based on each customer’s favorite category to increase the chances of conversion (e.g., “We know you love sneakers — check out this new collaboration!”)
Value
Improve customer lifetime value and sales by segmenting customers based on their likelihood to purchase.
