Break Through the Crowded Marketplace With a Frictionless Experience

Our Experience Strategy Group are more than just experts of the world’s leading Commerce Experience Cloud — they’re also thought leaders in their fields. It’s a powerful combination you won’t find anywhere else.

Our team will collaborate with you on a winning, strategic roadmap. What’s more, we’ll be with you every step of the journey with sleeves-up, hands-on platform know-how, enabling your team to create truly magical experiences for your customers and measurable success for your business.

Your Most Trusted Experience Advisors and an Extension of Your Team:

Strategic Consulting and Commerce Leadership

First, we learn the ins and outs of your business — we conduct a thorough assessment of your merchandising strategies and business goals, taking advantage of our industry knowledge to pin down essential steps you need for success.

Merchandising Strategy and Optimizations

Once we identify and prioritize opportunities for improvement, we’re ready to put the plan into action. Just give us the green light and our team will leverage our in-platform expertise to execute changes, measure results, and reach your objectives straight away.

Learn More From Our Industry Experts

Make Full Use of Our Experience Strategy Resource Hub

Get the Latest Insights

Read In-depth Guides, Analysis, and Advice From Thought Leaders and Strategists

BLOG

May 16, 2022

Why You Should Test in to Your Merchandising Strategy

BLOG

Mar 29, 2022

A Short Story on Conversion Rate Obsession

BLOG

Jun 22, 2022

Testing Without Learning: Solving for the Modern E-Commerce Learning Crisis

Join Our Upcoming Meetups

Tune In for Informative Events With Industry Professionals

Best Practice Sessions

Digital Merchandising Community

Meet the Experts

Get to Know Our Team of Experience Strategy Specialists

Roxy Couse

Head of Experience Strategy

Roxy is a seasoned e-commerce strategist with over a decade of experience in defining digital merchandising tactics and strategies, as well as driving growth for… organizations. She has led e-commerce merchandising for in-house digital teams such as Whirlpool, Frontgate, Avery Dennison, and Dillards Inc., and holds an advanced degree in User Experience Design.

She has a wealth of experience in this discipline, and is very passionate about all things e-commerce and site merchandising. She is also the host of Bloomreach’s Digital Merchandising Community Meetups.

Kyle Wilson

Lead Experience Strategist

Kyle is a senior strategy professional with over 15 years of experience establishing winning brand strategies, growing brands from pre-seed to Series B.

Most recently, Kyle led the creation and development of a Chicago-based agency’s strategy department, leading consecutive triple-digit growth years for the agency. Kyle’s team leads e-commerce, content, and creative strategy for clients like KitchenAid, Whirlpool, Gladiator Garageworks, and more.

Brittni Ayers

Senior Manager, Experience Strategy

Brittni is a D2C merchandising expert with a background in supply chain and logistics management, as well as a Black Belt in ccOPEX. She is experienced in process improvement and is a certified product owner.

As Senior Manager, Brittni helps build out the GTM strategy for the optimization team and sets up processes for partnering with our consultants and clients.

Tara Quinn

Experience Strategist

Tara has a decade of experience in B2C e-commerce, specializing in on-site marketing and website trading for luxury consumer brands such as Ralph Lauren, Lululemon, and the Yoox Net-a-Porter Group.

Tara is an advocate for leveraging a brand’s online presence as a key strategic driver of total business growth, with significant experience and best practice knowledge on the transformation of a brand’s e-commerce site into the ultimate digital flagship store.

Kaileigh Wilcox

Experience Strategist

Kaileigh is a lead merchandiser and e-commerce professional who is passionate about helping brands grow their e-commerce footprint while delivering thoughtful and intuitive customer experiences. With over 14 years of experience, she has held leadership roles in mid- and enterprise-level merchandising teams, including Dillards.com and Ryman.

Kaileigh’s merchandising and customer experience philosophy is rooted in engaging storytelling and customer-centric strategy, and leverages expertise in research and analysis, marketing, e-commerce operations, and the role of technology to inspire brand loyalty and growth.

Rahul Ranjan

Optimization Analyst

Rahul is an accomplished analyst who has led optimization strategy for clients such as Yahoo Inc. and Hewlett Packard.

With almost a decade of experience as an OA in the digital advertising industry, he has in-depth knowledge in analyzing campaigns, gathering insights, and building strategies to enhance performance and boost sales.

Tejaswini RS

Optimization Analyst

Having previously led optimization strategy for clients such as UHC, Disney+, and Walmart at Yahoo Inc., Tej offers valuable insight and knowledge as an Optimization Analyst.

She brings four years of experience to her role, offering in-depth expertise on building strategies, gathering insights, evaluating campaigns, and cultivating meaningful results.