Break Through the Crowded Marketplace With a Frictionless Experience

Our Experience Strategy Group are more than just experts of the world’s leading Commerce Experience Cloud — they’re also thought leaders in their fields. It’s a powerful combination you won’t find anywhere else.

Our team will collaborate with you on a winning, strategic roadmap. What’s more, we’ll be with you every step of the journey with sleeves-up, hands-on platform know-how, enabling your team to create truly magical experiences for your customers and measurable success for your business.

Your Most Trusted Experience Advisors and an Extension of Your Team:

Strategic Consulting and Commerce Leadership

First, we learn the ins and outs of your business — we conduct a thorough assessment of your merchandising strategies and business goals, taking advantage of our industry knowledge to pin down essential steps you need for success.

Merchandising Strategy and Optimizations

Once we identify and prioritize opportunities for improvement, we’re ready to put the plan into action. Just give us the green light and our team will leverage our in-platform expertise to execute changes, measure results, and reach your objectives straight away.

World Class Strategists That Know Your Business

We Help You Differentiate: Experience Strategy

Challenge your current programs by choosing from a number of strategic assessments and get recommendations on where you can grow next.

We Get Our Hands Dirty: Rapid, Iterative Optimizations

We’ll not only help with planning iterative optimizations, but we’ll also jump in and execute recommendations on your team’s behalf.

We Dive Deeper to Find Solutions: Big Data Expertise

Bloomreach impacts over $400B in digital commerce annually, and that data is at our fingertips. We’ll give you a lens you’ve never seen before.

We Work Globally: Your Progress Never Sleeps

Experience around-the-clock value delivery from a global team with decades of experience across all B2C and B2B verticals.

Learn More From Our Industry Experts

Make Full Use of Our Experience Strategy Resource Hub

Get the Latest Insights

Read In-depth Guides, Analysis, and Advice From Thought Leaders and Strategists

BLOG

Sep 29, 2022

Fluff-free Content That Merchandisers Should Be Demanding to Drive Conversion

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Sep 29, 2022

Inform Browse Experiences Using Your Search Data

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Jun 22, 2022

Testing Without Learning: Solving for the Modern E-Commerce Learning Crisis

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Aug 09, 2022

Leveraging Your Cross-functional Partners to Build a Winning Merchandising Strategy

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Nov 30, 2022

Why You Should Test Your Searchandising Strategy

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Mar 29, 2022

A Short Story on Conversion Rate Obsession

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Dec 20, 2022

Beyond The Cookie: Harnessing Your First-party Data To Identify Your Best Customers (With Quickstart Guide)

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Dec 27, 2022

Beyond the Cookie: How To Nurture Ideal Customer Lifecycles

Join Our Upcoming Meetups

Tune In for Informative Events With Industry Professionals

Monthly Discovery Best Practices

Digital Merchandising Community

Meet the Experts

Get to Know Our Team of Experience Strategy Specialists

Roxy Couse

Head of Experience Strategy

Roxy is a seasoned e-commerce strategist with over a decade of experience in defining digital merchandising tactics and strategies, as well as driving growth for organizations. She has led e-commerce merchandising for in-house digital teams such as Whirlpool, Frontgate, Avery Dennison, and Dillards Inc., and holds an advanced degree in User Experience Design.

She has a wealth of experience in this discipline, and is very passionate about all things e-commerce and site merchandising. She is also the host of Bloomreach’s Digital Merchandising Community Meetups.

Kyle Wilson

Lead Experience Strategist

As Bloomreach’s Lead Experience Strategist, Kyle’s role is to consult select enterprise eCommerce retailers and D2C manufacturers across durable goods, grocery, fashion, beauty, and travel as an eCommerce thought leader and Bloomreach platform expert.

Kyle will act as an experiential advisor as you seek to maximize eCommerce, Merchandising, Segmentation, and Content performance across your commerce ecosystem with Bloomreach.

Over the last 14 years, he has previously lead in-house and agency-side GTM strategies across numerous verticals and is a lead contributor to the Experience Strategy Group’s thought leadership content.

Brittni Ayers

Senior Manager, Experience Strategy

Brittni is a D2C merchandising expert with a background in supply chain and logistics management, as well as a Black Belt in ccOPEX. She is experienced in process improvement and is a certified product owner.

As Senior Manager, Brittni helps build out the GTM strategy for the optimization team and sets up processes for partnering with our consultants and clients.

Tara Quinn

Sr. Manager, Experience Strategy

Tara has a decade of experience in B2C e-commerce, specializing in on-site marketing and website trading for luxury consumer brands such as Ralph Lauren, Lululemon, and the Yoox Net-a-Porter Group.

Tara is an advocate for leveraging a brand’s online presence as a key strategic driver of total business growth, with significant experience and best practice knowledge on the transformation of a brand’s e-commerce site into the ultimate digital flagship store.

Rahul Ranjan

Optimization Analyst

Rahul is an accomplished analyst who has led optimization strategy for clients such as Yahoo Inc. and Hewlett Packard.

With almost a decade of experience as an OA in the digital advertising industry, he has in-depth knowledge in analyzing campaigns, gathering insights, and building strategies to enhance performance and boost sales.

Megan Brook-Bramley

Experience Strategist

Megan is an eCommerce expert with experience consulting on merchandising and UX optimisations for enterprise and mid market businesses. Megan holds a rooted ecommerce background having worked on e-commerce and optimisation teams within brands such as Asos and Estee Lauder, holding expertise in launching new digital initiatives, running omni channel campaigns, optimisation analysis and A/B testing.

Pooja Kapoor

Optimization Analyst

Website Merchandiser & brand manager for replacement parts and Kids Fashion. Worked with Honeywell & Carter’s.

Over 4 years experience in Category & vendor relationship management. Planning and developing merch strategies, Analyzing sales figures & Market trends to anticipate product needs & drive more conversion. End to end planning with operations for various promotional campaigns.