Break Through the Crowded Marketplace With a Frictionless Experience

Our Experience Strategy Group are more than just experts of the world’s leading Commerce Experience Cloud — they’re also thought leaders in their fields. It’s a powerful combination you won’t find anywhere else.

Our team will collaborate with you on a winning, strategic roadmap. What’s more, we’ll be with you every step of the journey with sleeves-up, hands-on platform know-how, enabling your team to create truly magical experiences for your customers and measurable success for your business.

Your Most Trusted Experience Advisors and an Extension of Your Team:

Strategic Consulting and Commerce Leadership

First, we learn the ins and outs of your business — we conduct a thorough assessment of your merchandising strategies and business goals, taking advantage of our industry knowledge to pin down essential steps you need for success.

Merchandising Strategy and Optimizations

Once we identify and prioritize opportunities for improvement, we’re ready to put the plan into action. Just give us the green light and our team will leverage our in-platform expertise to execute changes, measure results, and reach your objectives straight away.

Learn More From Our Industry Experts

Make Full Use of Our Experience Strategy Resource Hub

Get the Latest Insights

Read In-depth Guides, Analysis, and Advice From Thought Leaders and Strategists

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Sep 29, 2022

Fluff-free Content That Merchandisers Should Be Demanding to Drive Conversion

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Sep 29, 2022

Inform Browse Experiences Using Your Search Data

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Jun 22, 2022

Testing Without Learning: Solving for the Modern E-Commerce Learning Crisis

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Aug 09, 2022

Leveraging Your Cross-functional Partners to Build a Winning Merchandising Strategy

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Nov 30, 2022

Why You Should Test Your Searchandising Strategy

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Mar 29, 2022

A Short Story on Conversion Rate Obsession

Join Our Upcoming Meetups

Tune In for Informative Events With Industry Professionals

Best Practice Sessions

Digital Merchandising Community

Meet the Experts

Get to Know Our Team of Experience Strategy Specialists

Roxy Couse

Head of Experience Strategy

Roxy is a seasoned e-commerce strategist with over a decade of experience in defining digital merchandising tactics and strategies, as well as driving growth for organizations. She has led e-commerce merchandising for in-house digital teams such as Whirlpool, Frontgate, Avery Dennison, and Dillards Inc., and holds an advanced degree in User Experience Design.

She has a wealth of experience in this discipline, and is very passionate about all things e-commerce and site merchandising. She is also the host of Bloomreach’s Digital Merchandising Community Meetups.

Kyle Wilson

Lead Experience Strategist

Kyle is a senior strategy professional with over 15 years of experience establishing winning brand strategies, growing brands from pre-seed to Series B.

Most recently, Kyle led the creation and development of a Chicago-based agency’s strategy department, leading consecutive triple-digit growth years for the agency. Kyle’s team leads e-commerce, content, and creative strategy for clients like KitchenAid, Whirlpool, Gladiator Garageworks, and more.

Brittni Ayers

Senior Manager, Experience Strategy

Brittni is a D2C merchandising expert with a background in supply chain and logistics management, as well as a Black Belt in ccOPEX. She is experienced in process improvement and is a certified product owner.

As Senior Manager, Brittni helps build out the GTM strategy for the optimization team and sets up processes for partnering with our consultants and clients.

Tara Quinn

Experience Strategist

Tara has a decade of experience in B2C e-commerce, specializing in on-site marketing and website trading for luxury consumer brands such as Ralph Lauren, Lululemon, and the Yoox Net-a-Porter Group.

Tara is an advocate for leveraging a brand’s online presence as a key strategic driver of total business growth, with significant experience and best practice knowledge on the transformation of a brand’s e-commerce site into the ultimate digital flagship store.

Rahul Ranjan

Optimization Analyst

Rahul is an accomplished analyst who has led optimization strategy for clients such as Yahoo Inc. and Hewlett Packard.

With almost a decade of experience as an OA in the digital advertising industry, he has in-depth knowledge in analyzing campaigns, gathering insights, and building strategies to enhance performance and boost sales.

Tejaswini RS

Optimization Analyst

Having previously led optimization strategy for clients such as UHC, Disney+, and Walmart at Yahoo Inc., Tej offers valuable insight and knowledge as an Optimization Analyst.

She brings four years of experience to her role, offering in-depth expertise on building strategies, gathering insights, evaluating campaigns, and cultivating meaningful results.

Megan Brook-Bramley

Experience Strategist

Megan is an eCommerce expert with experience consulting on merchandising and UX optimisations for enterprise and mid market businesses. Megan holds a rooted ecommerce background having worked on e-commerce and optimisation teams within brands such as Asos and Estee Lauder, holding expertise in launching new digital initiatives, running omni channel campaigns, optimisation analysis and A/B testing.

Nirmit Chhabra

Optimization Analyst

Search Expert, with a background in Business Management, Nirmit worked for various brands in order to achieve Organic Business Growth.

He brings four years of experience to his role and works on implementing effective marketing strategies and analyzing digital data aimed at enhancing brand exposure and organic web conversions.

Jo Evangelista

Experience Strategist

Jo is a digital marketing expert with most recent experiences in the healthcare space. She’s been involved in refining user experience for consumers through website builds, content management, and paid media.

Jo is passionate about the consumer’s journey, and is continually finding ways to make their experience more seamless.

Abby Owens

Experience Strategist

Digital merchandising wizard with extensive in-house experience informing merchandising strategy and roadmaps for several iconic apparel & grocery brands.