Discovery
Deliver Commerce Experiences that Convert
Business Growth Comes from Great Commerce Experiences
You already know that customers have high expectations for a digital experience. Our data shows that with a great eCommerce experience they’ll engage more, spend more, and come back more often.
The problem is there are a hundred ideas of how to improve the experience, from redesigning your product pages to adding new personalization.
What Do Customers Really Care About in E-commerce?
Our data shows that 80% of visitors engage with either your search bar or your navigation and browse experience. Want to make an immediate, sizable impact on revenue? Invest in better product discovery to help customers find what they want.
Product Discovery is More Than Search
Backed by a commerce-specific AI engine that is powered with 12+ years of data, Bloomreach helps you create a sophisticated product discovery experience so customers can find and convert on products faster. Go beyond the search box with modules for advanced merchandising, smart product recommendations, and SEO improvements.
Start small with the modules that matter to you and build experiences that convert with product discovery.
Success Stories
Bloomreach customers see an average 5 – 10% RPV lift from improving product discovery.
Achieved
25%
Lift in search RPV
Shanti VellankiWe saw a huge impact. Bloomreach Discovery is a huge value add to the overall shopping experience.
Director of IT at Albertsons
Achieved
34%
Revenue lift from intelligent merchandising
Monica ClevelandWhen we first saw brSM Insights, it was just a lightbulb moment. That was exactly what we’d been looking for.
Annie Selke Companies
Achieved
16%
Increase in search revenue
Brooke LoganWe rely on the Bloomreach algorithm to really drive the majority of our search results.
Sr. eCommerce Manager, HD Supply
Achieved
20%
Lift in inbound traffic
Holland DauteriveBloomreach makes it easier for our consumers to discover these products in a lot of different ways ... As a result, it gave our content more exposure.
SEO Specialist at Williams Sonoma Inc.
Search
Help Visitors Find Products Fast
Semantic Search
Deliver accurate search results to improve conversion. Bloomreach Search uses natural language processing, advanced attribute extraction, and past visitor behavior to surface the most relevant products for your visitors and leverages AI to continuously improve the accuracy.
1:1 and Segment-based Personalization
Personalize which products appear and how products rank for each visitor. Bloomreach Search understands user preferences on a one-to-one basis and reorders products based on user preferences and your segments.
Customizable Algorithms
Customize the Bloomreach algorithm to align with your business goals. Feed in additional data, like profit margin, offline sales and returns data, to create an algorithm unique to your site and closer to your business strategy.
Merchandising
Fine Tune Your Merchandising
Intuitive Merchandising Tools
Bloomreach's AI-powered technology works in tandem with merchandisers to help them be more data-driven and impactful. Quickly learn which products are under-performing, personalize how products are displayed by segment. Tell a visual story by boosting, burying or locking-in-place products.
Customizable Algorithms
Adapt the Bloomreach algorithm to what's important to your business and to match your business goals. The software can ingest data, like offline sales, returns or cost data, in order to create an algorithm unique to your business.
Actionable Insights
Understand how your customers behave with insights into their journeys and unique preferences. Translate that directly into action to improve your search and browse behavior. Set up and analyze A/B testing to track products, brands, search queries and more.
Recommendation & Pathways
Intelligent Product Recommendations
Relevant Seamless Experience
With Recommendations and Search tied together, recommendations adapt based on search behavior. Add to landing pages, categories, or checkout to improve conversion.
Customize to Your Unique Goals
Empower product managers to achieve your specific business goals like boosting private-label products or helping find replacement parts.
Informed by Your Product Preferences
Leverage the intelligent index that has been proven to increase revenue-per-visit by providing more accurate, personalized recommendations. Recommendations uses AI to adapt based on customers’ affinity for product attributes.
SEO
Drive Traffic to Your Site
Optimize for Long Tail
Drive incremental organic search traffic by filling content gaps in existing category pages for mid and long tail queries. Bloomreach SEO indexes the web to understand what customers are looking for and all the ways they are searching for these products.
Improve Discoverability
Better link structure of the site to improve discoverability. Enhance relevance by adding crawlable content that reinforces and enhances the intents of a given page for incremental organic search traffic and revenue.
Your Site is Too Small to Train a Vendor’s Algorithms
AI drives better value than people, but it needs to be trained by mountains of relevant data before it’s useful. Even the largest eCommerce companies today don’t have enough data to effectively train an algorithm.
Bloomreach powers 25% of all eCommerce traffic in the US and the UK, giving us access to more data than any other vendor. The learnings from this data are used to improve our commerce-specific algorithms for all our customers, giving them a boost over tools that rely on manual rules and tuning.
Customization with a Head Start
Bloomreach has invested 12+ years in fundamental search technology, so by choosing Bloomreach you have a massive head start as you begin customizing the platform to your needs.
Customization is a spectrum with ‘black box’ solutions at one extreme and developer platforms you assemble yourself at the other. Bloomreach gives you the best of both: a customizable search platform with built-in capabilities informed by years of experience to help you maximize performance and only customize where it creates differentiation for your business.
Ready to Get Started?
See How Much You Can Grow with Bloomreach
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