How Annie Selke Creates a Personalized, Seamless Buying Experience with Bloomreach Discovery
The Annie Selke Companies, comprised of the lifestyle brands Pine Cone Hill and Dash & Albert, strive to make people happy by designing beautiful, quality-conscious products that bring joy to their homes.
The Annie Selke team is concentrating on growing its customer base by creating a frictionless shopping experience from start to finish using Bloomreach Discovery.
Timing and accuracy are the top priorities when building a better, more seamless customer experience for Annie Selke customers. “It’s super important to show the right products to the customer at the right time and in the place they’re looking for them,” notes Monica Cleveland, Vice President of Marketing for Annie Selke. And there’s no time this is truer than someone heading to the search bar to enter a specific product they’re looking for. Before Bloomreach, the biggest problem was that the merchandisers had no control over it. “Customers were seeing these irrelevant results and we couldn’t do anything about it. We’d make changes to our backend rules and a new problem would be created — it was just a terrible customer experience”.
When we first saw the Bloomreach Insights, it was just a lightbulb moment. That was exactly what we’d been looking for.
Annie Selke needed a platform with intuitive search capabilities that would enable their customers to easily find exactly what they want — and stop the cycle of frustration and search abandonment.
To achieve this, Annie Selke chose to partner with Bloomreach and SAP.
Bloomreach Commerce Experience Cloud seamlessly integrates with SAP Commerce Cloud and is part of SAP’s Industry Cloud Program, available on the SAP Store. Bloomreach, with its industry-leading Discovery solution, offering AI-driven search, merchandising, recommendations, and SEO capabilities, enhances the capabilities of SAP Commerce Cloud.
This powerful combination empowers customers like Annie Selke to build personalized, relevant experiences that convert on any channel and every journey.
Since implementing Bloomreach Search, “from a customer standpoint it’s a huge improvement — even before you hit enter. When you start typing on our site you already get visual product suggestions that other customers searched for.”
If they know what they’re looking for, visitors can skip past irrelevant results on the search page and head straight to the product page. If they’re less sure of their search, they will be shown highly relevant products on a search results page, based on previous user behavior. This strategy has proved immensely successful: in the first six months of implementing Bloomreach Search, Annie Selke saw a 40% increase in revenue generated from search and a 34% revenue lift from all the merchandising activities.
Annie Selke’s strategy to show each customer the right product at the right time in the place that they’re looking for it proved successful. Not only by the financial returns but also by staying true to the Annie Selke brand and making sure every little detail throughout the buying process is seamless for their customers.