Canadian Tire Increases Conversions Over 20% Across Multiple Brands With Bloomreach Discovery

Story Behind the Brand

Canadian Tire is one of Canada’s leading retailers, with over 1,700 store locations across multiple brands nationwide. It sells all manner of items from hardware and autoparts to homeware and sports equipment and apparel.

It has a vast product catalog and making sure customers find exactly what they are looking for is essential to online success.

increase in conversions with Atmosphere brand

increase in conversions with Mark's brand

increase in conversions with SportChek brand

Challenge

Canadian Tire desired to stay relevant with its customer base and provide the best possible experience for its consumers as they navigated the depths of its vast product catalog. It needed a more efficient way of powering relevant search experiences that would drive online revenue.

Solution

Canadian Tire chose to partner with Bloomreach, utilizing Bloomreach Discovery, to help customers find exactly what they were looking for and ultimately convert more online visitors into buyers.

Specifically using Bloomreach Search and Merchandising, Canadian Tire delivers accurate search results to improve conversion using natural language processing, advanced attribute extraction, and past visitor behavior.

We’ve seen some tremendous results. One of the best things that Bloomreach brings that our own internal search engine couldn’t do is monitoring and intelligence. There was a little bit of light analytics that we piped back into our search engine but Bloomreach is constantly tracking user behavior and readjusting the search results sequence to present users with the things that they have responded to best. That’s something that our internal teams and internal hardware couldn’t handle.

Brian Foreman

Product Manager, Site Search & Personalization, Canadian Tire

Results

The Canadian Tire team has witnessed an increase in conversions across multiple brands with Bloomreach Discovery. This includes over a 20% increase in conversions with Atmosphere, a 20% or more increase in conversions with Mark’s, and an additional 20% or more increase in conversions with SportChek.

Bloomreach’s AI-powered search and merchandising has provided outstanding results for Canadian Tire.