Jumbo Supermarkten Produces Exceptional Results Using the AI Behind Bloomreach Discovery

Since implementing Bloomreach’s product discovery solution, Jumbo has made the most out of its new toolset. The merchandising team got to work immediately with A/B testing different scenarios across its product listing pages (PLPs) to accommodate customer intent and drive engagement. For example, Jumbo’s merchandising team ran an A/B test on the search term “kaas” (cheese) to determine if using Loomi to reduce the product count and rank items according to relevance would lessen friction and enable a better path to purchase. The test’s results only confirmed Jumbo’s new AI-driven approach to search and merchandising paired perfectly with its merchandisers’ intuition: Add-to-cart rate went up by 4.7%, while average order value (AOV) and revenue per visitor (RPV) increased by 4% and 5.2%, respectively.

After the first A/B test with the search term “kaas” showed success, Jumbo began to explore more possibilities around common search terms, like “verse producten” (fresh produce) and “yoghurt” (yogurt). During its next A/B test, the forward-thinking merchandising team examined the impact of boosting fresh products on the PLPs displaying fresh produce. Again, they saw an RPV lift of 8.4%, as well as a 4.5% increase in AOV. The same rang true for a different A/B test they ran on boosting new products on the search term for yogurt, increasing clickthrough rate by 6% and RPV by 6.7%.

As Jumbo continues to combine the power of Loomi’s ranking and recall algorithms with its merchandiser’s expertise, its ecommerce team is slowly but surely leaving redundant tasks to Bloomreach’s ecommerce AI and only tweaking where necessary based on their professional expertise. Looking ahead to the future, the team hopes to perfect its personalization strategy at the segmented level and assist the grocer’s mission of delivering healthy, sustainable options at the localized level. Thanks to Bloomreach Discovery, Jumbo has already begun to unlock limitless opportunities that engage and delight all of its customers.