SmartPak, a Covetrus brand, was founded in 1999 based on one brilliant idea: creating single-packaged horse medication and supplements that are preselected and premeasured for each individual horse. In fact, the initial idea for SmartPak was sparked by a love for healthy horses and a passion for happy riders.
Although SmartPak is foundationally a direct-to-consumer website, the business began to branch out into new markets as it gained recognition for its unique feeding system. Once the equine supplements retailer began to incorporate hard goods — like tack and equipment, apparel and gear, and even supplies for dogs — into its offerings, the company sought a way to continue delivering top-notch customer service and shopping experiences despite its fast growth. Bloomreach Discovery was the answer.