Travel industry

Turn First-Time Travelers Into Repeat Bookers

Most travel brands get one booking—then silence. But travelers take an average of 3.4 trips a year.

Bloomreach helps you win the next one by sending personalized messages in real time, not days later.

Start Anywhere, Do Everything

Email

SMS & RCS

WhatsApp

Mobile App

Web & Banners

Ads

Reporting

Customer Data

AI

Trusted by 1,400+ Brands Across Retail, Travel, Beauty, and More

Why Personalization Feels Impossible in Travel — Until Now

In travel, every booking has an expiration date. An empty seat or room today is revenue gone forever — and peak seasons give you only a narrow window to make the most of it. Will you make the most of them?

One Traveler. Three Channels. Three Different Stories.

When data is spread across tools, every channel tells a different story. It confuses travelers—and costs conversions. 

By the time you act, it’s too late

The chance someone will book drops by 86 % just two hours after they browse your site. If your follow-up comes late, the traveler is gone.  

Different travelers. One generic message.

Static segments and batch campaigns ignore what travelers just browsed or searched. 71% expect real-time relevance—and notice when it’s missing. 

You’re stuck reacquiring customers you already had

Instead of building on past trips, you’re spending big on paid channels just to get the same customer back. 

smiley-sad

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Why Travel Brands Choose Bloomreach

EMAIL MARKETING Move Beyond Basic Email Personalization

Most travel companies think personalization means 'Hi [Name]' emails. Connect your booking data, inventory systems, and customer touchpoints and unlock dynamic pricing nudges based on room availability and guest browsing patterns, weather-triggered activity suggestions for destination experiences and many more.

CUSTOMER DATA ENGINE Bring Together the Full Traveler View. Finally.

Loyalty data. Past trips. Site searches. Email clicks. Bloomreach’s CDE brings it all together into one real-time customer profile, so every interaction is informed by the latest guest context.

REAL-TIME PERSONALIZATION Follow Up Before They Book Elsewhere

Send the right message at the right moment—without waiting for the next campaign cycle. From price-drop alerts to return-trip nudges, every interaction feels timely and personal. 

LOOMI AI Let AI Spot the Next Trip

Bloomreach’s Loomi AI doesn’t just analyze data—it acts on it. Predict next-best actions, automate targeting, and even generate personalized content, all in one platform. 

13+ CHANNELS Say “Book Now” on Email, SMS and App

Reach travelers wherever they are—email, SMS, push, web, app—with unified campaigns powered by a single customer view. 

JOURNEY ORCHESTRATION Built for Complex Booking Journeys

Whether it’s a bus ride, return flight, or bundled itinerary, Bloomreach adapts to multi-step, multi-channel journeys without breaking the experience. 

INTEGRATIONS Works With Your Existing Tech Stack

Bloomreach integrates seamlessly with leading travel and ecommerce platforms—like ResDiary, Opera, Mews, antavo, LoyaltyLion, and more. No rip-and-replace needed. 

See What You Can Build

Price Drop Follow-Up
Anniversary Rebooking Nudges
Pre-Departure Upsell
Post-Trip Re-Engagement
Abandoned Search Recovery
Preference-Based Personalization

Smarter Marketing. Measurable Impact.

When your marketing is more personal, faster, and easier to execute—results follow.

+30%

Increase in revenue per customer from personalized email campaigns

Source: VR Case Study

2x

Faster Execution – Boost in marketing team productivity with less dependency on IT

<6 mos.

Average time to see ROI with personalized marketing

Travel brands grow faster with Bloomreach. Here's how.

On The Beach
VR
Arriva
+95%
Click-Through Rate
+587%
Conversion Rate
+362%
Revenue per Visit
6x Conversion Rate from Price Drop Emails

“With Bloomreach, we can really understand the customer journey from start to finish. There’s no guesswork that goes into our campaigns — we can make data-driven decisions about what we are sending and how we are sending it to our customers.”

 

Read the Full Story

Olivia Shanu-Wilson Bloomreach Ambassador and CRM Lifecycle Specialist, On The Beach
+20%
Email Open Rate
+30%
Revenue per Customer from Email
Improved Customer Lifetime Value

“With Bloomreach Engagement, employees with a less technical background are able to utilize collected customer data to generate these personalized email campaigns. An IT or data team is not needed to make the customer data useful in real time.”

 

Read the Full Story

Ilona Pirhonen Head of Digital Sales and Customer Engagement, VR
+380%
CRM Revenue YoY
+14%
Email Open Rates
21%
Email Click-Through Rate
4x CRM Revenue with Personalization

“The Bloomreach team has been incredibly supportive and has prioritized our business needs from the start. We can now segment, analyze, and optimize to an incredibly high standard, and it’s making a significant difference in performance. Within the first few months alone, we have seen a remarkable uplift in campaign results.”

 

Read the Full Story

Dave Cain Head of Digital Marketing, Arriva UK Bus
+95%
Click-Through Rate
+587%
Conversion Rate
+362%
Revenue per Visit
6x Conversion Rate from Price Drop Emails

“With Bloomreach, we can really understand the customer journey from start to finish. There’s no guesswork that goes into our campaigns — we can make data-driven decisions about what we are sending and how we are sending it to our customers.”

 

Read the Full Story

Olivia Shanu-Wilson Bloomreach Ambassador and CRM Lifecycle Specialist, On The Beach
+20%
Email Open Rate
+30%
Revenue per Customer from Email
Improved Customer Lifetime Value

“With Bloomreach Engagement, employees with a less technical background are able to utilize collected customer data to generate these personalized email campaigns. An IT or data team is not needed to make the customer data useful in real time.”

 

Read the Full Story

Ilona Pirhonen Head of Digital Sales and Customer Engagement, VR
+380%
CRM Revenue YoY
+14%
Email Open Rates
21%
Email Click-Through Rate
4x CRM Revenue with Personalization

“The Bloomreach team has been incredibly supportive and has prioritized our business needs from the start. We can now segment, analyze, and optimize to an incredibly high standard, and it’s making a significant difference in performance. Within the first few months alone, we have seen a remarkable uplift in campaign results.”

 

Read the Full Story

Dave Cain Head of Digital Marketing, Arriva UK Bus
top-marketing-strategies-travel

2025 Guide: Top Marketing Strategies for Travel Brands

Real use cases. Real impact. Ready to apply today.

Frequently Asked Questions

What makes Bloomreach different from other marketing and personalization tools?

Bloomreach combines real-time data, agentic AI and omnichannel execution to let travel brands:

  • Anticipate intent – e.g., know when a guest is likely to re-book and trigger a personalised offer.
  • Increase booking value – automatic identification of guests who should receive room-upgrade, meal-plan or lounge-access pitches.
  • Recover revenue – sophisticated abandon flows nudge travellers back within hours, armed with live price holds and 1-click resume.
  • Create lifetime loyalty – cross-property profiles power VIP recognition, milestone celebrations and dynamic rewards.
  • Operate efficiently – marketers launch and optimise without IT, while AI agents continually test variants and allocate budget to what works.

The result is a strategic partnership, not just software: Bloomreach supplies the technology, vertical playbooks, world-class customer support, expert services and an ROI-proven framework to help travel & hospitality brands grow fast—then keep growing.

Can Bloomreach integrate with the tools we already use?

Yes—and it’s one of the reasons travel brands choose us.

Bloomreach integrates seamlessly with the platforms you rely on to run your business, including:

  • Booking engines and CRMs (like Opera, ResDiary, Mews,  Amadeus, Salesforce, or SAP)
  • Analytics and BI tools (like Snowflake, Google BigQuery)
  • Loyalty platforms (like antavo, LoyaltyLions so you can personalize based on tier or points)
  • Consent and privacy systems (to stay compliant and customer-friendly)
  • Web and mobile apps (for real-time personalization on-site or in-app)

Ad and email tools (like Meta, Google Ads, and native ESPs)

How fast can we launch our first campaigns?

Most brands launch their first personalized journeys within weeks. Thanks to pre-built templates, native integrations, and fast onboarding, you can start seeing results quickly.

For example, travel marketers can start fast with templated flows they can tweak:

  • Upsell/Cross-sell after booking (extra leg-room, parking, lounge).
  • Booking completion nurture with price-hold timers & live help.
  • Trip-planning goal campaigns that track milestones (points, price drops).
  • Guest & diner retention using churn-risk predictions and satisfaction surveys.
  • Venue & event journeys for ticketing, mobile-app adoption and fan experience upgrades.
Can Bloomreach handle anonymous visitors?

Yes. Bloomreach tracks behavior—even before a login or booking—and connects those signals once a user is identified. That means smarter retargeting and fewer missed opportunities.

Do we need IT support to use Bloomreach?

Not daily. Our platform is built for marketers and merchandisers to run campaigns independently. Of course, we’ll work with your tech team during setup to make sure everything integrates smoothly.

Does Bloomreach support multi-language and global campaigns?

Yes. Bloomreach supports localized content, currencies, and customer segments, so you can manage campaigns across markets from one platform.

What support do I get from Bloomreach team?

You don’t just get software—you get a strategic partner.

From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:

  • Dedicated onboarding team: We guide you through setup, integrations, and launch—typical implementations take 10–12 weeks, but campaigns often go live earlier.
  • Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
  • Plug & Play use case library: Dozens of pre-built, travel-specific campaign blueprints help you launch fast and iterate confidently.
  • Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops—designed for marketers, not developers.
  • 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
  • Strategic roadmap input: 70–80% of product features are customer-driven. Your feedback isn’t just welcome—it shapes what we build next.

A 30-Minute Chat To Help You Make Sense of It All

01

Let’s talk about your current setup and the reasons you’re exploring new options.

02

Gain a clearer understanding of the product landscape and your available choices.

03

We’ll share our perspective on how Engagement stacks up against the competition.

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