Bloomreach Named a Leader by Forrester: Email Marketing Service Providers, Q3 2024
Bloomreach vs. Salesforce:
Smarter Email Marketing with Loomi AI
Salesforce Marketing Cloud is a common enterprise choice for brands with large customer bases to execute marketing across email and more.
Bloomreach empowers modern marketers to move beyond “batch and blast” and deliver email experiences that are personalized in real time and intelligently orchestrated by Loomi AI — without the complexity or high cost of ownership.
Why Customers Choose Bloomreach
Loomi AI Helps You Personalize Every Email
With Loomi AI, you seamlessly integrate customer context into your campaigns, which means you say the exact right thing to the right person at the right time.
What this means in practice:
- AI-powered product recommendations based on real browsing and purchase behavior, driving up to 2x higher conversion rates than rule-based recommendation
- Dynamic, AI-driven email content that adapts to customer tier, preferences, and real-time inventory availability
- Automated A/B testing of content, offers, and CTAs, resulting in higher email engagement and conversions
- 1-to-1 optimization of email variants based on real-time customer context, which means true individual personalization
- AI or hand-built segments using real-time data to target the most relevant customers
- Smart orchestration between channels, maximizing channel performance without sacrificing SMS or web engagement
- Out-of-the-box email reports and analysis to easily understand what’s working and why
Truly Real Time — With No Exceptions
Salesforce Marketing Cloud requires balancing real-time and batch processing to manage API rate limits and system complexity. Bloomreach ingests, contextualizes, and activates data — typically within 5 milliseconds to 2 seconds.
What this means for channels, reporting, and AI decisions:
- Cart abandonment emails are sent while customers are still shopping, not hours later
- Segments update instantly based on changing customer behavior or product data
- Optimal send time incorporates historical and in-session behavior to understand customer engagement context
- Reports and insights reflect what’s happening right now, across every channel
- Best possible channel predictions decide between email, SMS, or mobile for maximum engagement ROI
- In-session personalization and predictions adapt content and recommendations based on immediate customer actions
Fast, Human-First Support
Enterprise support shouldn’t mean navigating a maze of products and hand-offs. With Bloomreach, you get dedicated support from people who know your platform and use cases.
What this means for your team:
- Typically under 2 minutes to reach a human support agent
- 94% positive G2 rating for customer support, reflecting consistent, high-quality help
- Dedicated Customer Success Manager with deep product expertise
- Strategic guidance included, not just ticket deflection or links to documentation
- Deliverability expertise and consulting, with regular audits and best practice improvements
Proof: G2 Quality of Support: Bloomreach 9.4
One Platform — Not Multiple Modules to Stitch Together
Modern use cases and analyses require a mix of Marketing Cloud Engagement, Personalization, Intelligence, and Salesforce Data Cloud.
Bloomreach natively includes a customer data engine, Loomi AI intelligence layers, and every customer channel.
What this means for your business:
- Cross-channel orchestration across email, SMS, push, and web, with consistent customer experiences across them
- Personalization on every channel, with content, recommendations, and messaging delivered in journey sequence
- Rich customer context where every new interaction adds to a single customer profile that can be activated anywhere
- Analysis to activation in a few clicks, with no need to use IT or code to run data jobs or scheduled processing
- More effective AI that’s trained on a clean and real-time set of customer data
- Interoperability with data warehouses and the rest of the enterprise stack, with easy data ingress and egress paths
- A single modern UI instead of fragmented tools from acquired companies
- One contract and clear pricing — no surprise module fees or credit consumption charges
- Lower total cost of ownership, with customers seeing up to 50% TCO reduction by consolidating email, SMS, web, ads, and more into Bloomreach
Launch Your First Campaign in Weeks, Not Years
According to Forrester, brands send their first email in under 2 weeks with Bloomreach, dramatically accelerating time to value compared to legacy platforms.
What this means for your team:
- Most customers launch their first campaign in under 60 days, including IP warmup and deliverability setup
- Marketers can build and launch independently, without waiting on IT or agency resources
- Lower services dependency, so you’re not paying ongoing fees just to run basic campaigns
- Up to 70% time savings with 100+ prebuilt use cases — start with proven templates, then customize
- A structured migration plan with built-in deliverability expertise, reducing risk during transition
Proof: 2 weeks to send out the first email, Forrester TEI study
Powerful AI Agents — At Your Service
Whether you’re building by hand or letting agents build completely autonomously, Loomi AI helps you choose when, where, and how to engage customers:
- End-to-end campaigns built by agents, with every part of every email journey completely developed by AI
- Optimal send time intelligence, triggering emails and mobile messages at the best time for engagement
- Multi-arm bandit models for 1-to-1 delivery and personalization of content variants, offers, and product recommendation strategies
- Best channel predictions included inside cross-channel journeys, with AI orchestrating communications to the best channel
- AI-generated email content, including full message bodies, not just subject lines or variants
- 1-to-1 product recommendations that update in-session based on real-time behavior, without manual setup or refresh cycles
- AutoSegments that surface high-value audiences you wouldn’t be able to identify through manual rules or filters
Loomi AI Across the Full Marketing Lifecycle
From audience discovery to orchestration, Loomi AI helps marketers move faster and personalize every interaction.
Ideate
AutoSegments surfaces high-value audiences (e.g., men in NYC with strong LTV but low email engagement rate). Loomi AI reveals shared affinities, such as interest in Nike and running gear, to guide your strategy.
Target
You ask Loomi Analytics to build a funnel report for this audience and segment those with the lowest email-to-site engagement.
Build
Loomi Content generates multiple subject lines and full email bodies tailored for this audience.
Personalize
Add 1-to-1 product recommendations to each email. Choose from 13 recommendation models and let Loomi AI select the best product for every recipient.
Orchestrate
Loomi AI predicts the optimal send time and the best channel for each customer, boosting your engagement and conversion rate.
JOIN BRANDS WHO SWITCHED FROM THEIR LEGACY ESP TO BLOOMREACH
See the Results After Switching
Motorpoint replaced Salesforce Marketing Cloud with Bloomreach to automate high-intent journeys and unify behavioral data. Using Loomi AI recommendations, the brand delivers personalized follow-ups based on browsing behavior, saving its teams 40% of campaign work time and achieving a 50% higher email performance.
“We took a big leap at GANNI by migrating from Salesforce Marketing Cloud to Bloomreach. Since going live, we’ve seen incredible results.”
Looking for greater control, flexibility, and scale, Havaianas migrated from Salesforce Marketing Cloud to Bloomreach. The migration simplified the list creation process from dozens of steps to just a few, enhanced data workflows and automation capabilities, and resolved deliverability challenges quickly.
“Bloomreach gives us the ability to create personalized scenarios that reach customers with the most relevant promotions at precisely the right time.”
“Our clear view of who our customers are and our ability to build out triggered automations has had a major impact on our business. The future of this partnership with Bloomreach really excites us.”
Motorpoint replaced Salesforce Marketing Cloud with Bloomreach to automate high-intent journeys and unify behavioral data. Using Loomi AI recommendations, the brand delivers personalized follow-ups based on browsing behavior, saving its teams 40% of campaign work time and achieving a 50% higher email performance.
“We took a big leap at GANNI by migrating from Salesforce Marketing Cloud to Bloomreach. Since going live, we’ve seen incredible results.”
Looking for greater control, flexibility, and scale, Havaianas migrated from Salesforce Marketing Cloud to Bloomreach. The migration simplified the list creation process from dozens of steps to just a few, enhanced data workflows and automation capabilities, and resolved deliverability challenges quickly.
“Bloomreach gives us the ability to create personalized scenarios that reach customers with the most relevant promotions at precisely the right time.”
“Our clear view of who our customers are and our ability to build out triggered automations has had a major impact on our business. The future of this partnership with Bloomreach really excites us.”
Proven Total Cost of Ownership Advantage
Independent analyst research shows that Bloomreach delivers better business outcomes at a lower total cost.
<6 months
payback period on average
2x productivity
with independence from IT and other teams
$2.3M
savings from retiring legacy tech
Source: Forrester TEI Study
Bloomreach Named a Leader By Forrester
Bloomreach was recognized as one of two leaders in The Forrester Wave(TM): Email Marketing Service Providers, Q3 2024 with the highest scores possible in eleven criteria within the current offering category.
Frequently Asked Questions
Most brands send their first campaign within 2 weeks with Bloomreach, according to Forrester research. The average time for full implementation is under 60 days, including IP warmup. With Salesforce Marketing Cloud, implementations often require extensive integration work across multiple modules (Data Cloud, Interaction Studio, Journey Builder, Email Studio).
"We switched because our Salesforce Marketing Cloud was too complex for a small CRM team to operate efficiently. Many tasks required external support or heavy technical involvement, which slowed us down and limited our ability to work independently.The platform was also not very user-friendly, and several of our key use cases around personalization, segmentation, and campaign execution were either difficult or not possible to implement at all.Compared to that, Bloomreach gives us a much more intuitive and flexible setup. It allows a small team to work faster, be more self-sufficient, and actually activate customer data in ways that were previously out of reach."
CRM Manager at Retail, Enterprise (1001-5000 employees), G2 Review
No. Bloomreach is built for marketers to operate independently. You can build segments, create campaigns, and launch personalization without IT support or agency help. For example, Ganni used Salesforce Marketing Cloud before Bloomreach and paid a tech agency to manage it, as everything was SQL. After switching to Bloomreach, the brand easily launched 10 new use cases and improved return buyer rate from 11% to 25%. On top of a platform built for marketers, Bloomreach offers dedicated Customer Success Managers if you want strategic guidance.
Bloomreach is consistently valued for its support. Bloomreach maintains a 97% support quality rating on G2. You can typically reach a human agent in under 2 minutes, and our support team scores a 9.4/10. Plus, you get a dedicated Customer Success Manager who understands your platform, not a maze of cloud product specialists.
Yes. Bloomreach powers email marketing for major enterprise brands with millions of contacts, including Flutter, Pandora, Rewe, and Desigual. The difference is that we deliver enterprise scale without enterprise complexity — you don't need unlimited budgets or technical teams to execute sophisticated campaigns.
No. Bloomreach has a unified data layer that powers all channels from a single data layer. Unlike solutions built through multiple acquisitions, everything works together seamlessly — one platform, one UI, one contract, and one price.
"We would need to buy 2 different solution from Salesforce to be comparable to Bloomreach."
Michal Wojas, TrustRadius review
True real-time means milliseconds — data processes the moment it happens. If someone abandons a cart, you can trigger an email while they're still shopping. Segments update instantly, not through overnight batch jobs. Web and email personalization also work in-session. While Salesforce Marketing Cloud supports real-time data, many implementations run on batch schedules; Bloomreach processes in milliseconds.
We provide structured migration support with deliverability expertise to ensure smooth IP warmup and list transitions. Most implementations complete in under 60 days. Our team has extensive experience migrating from legacy ESPs and ensures you maintain sender reputation throughout the transition. Clients like Ganni or Havaianas describe the implementation as seamless while delivering outstanding results.
Yes. Bloomreach integrates with leading CRM platforms, sales tools, and your broader tech stack, including native integrations with Shopify and Snowflake. The difference is that your customer data, email, and personalization don't require separate integrations — they work together natively within Bloomreach. For example, the powerful combination of Bloomreach’s email functionality with Shopify’s ecommerce platform helped future-proof Havaianas’ lifecycle marketing for an AI-powered future.
Forrester's Total Economic Impact study found that marketing teams achieve 2x productivity gains with Bloomreach through independence from IT and other teams. You can build segments, launch campaigns, and optimize personalization without tickets, agencies, or technical dependencies. Loomi AI automates segment building, content optimization, and campaign personalization — work that used to consume hours of manual effort. For example, Motorpoint cut its weekly workload by 40% and improved email performance by 50% after migrating from Salesforce Marketing Cloud to Bloomreach.
Ready To See the Bloomreach Difference?
Get a personalized demo and see how Bloomreach can transform your customer engagement strategy. Our experts will show you exactly how we compare to your current Salesforce setup.
- Personalized product tour – See features tailored to your specific use cases
- Migration strategy session – Learn how to seamlessly transition from Salesforce
- ROI analysis – Discover your potential cost savings and revenue impact
Schedule a Time to Connect