Industry: Automotive retail
Tech stack: Migrated from Salesforce Marketing Cloud (SFMC) to Bloomreach Engagement
Motorpoint is the UK’s leading independent retailer of nearly new and used cars, offering car buyers the chance to shop thousands of hand-picked vehicles from over 30 manufacturers in store and online. Motorpoint opened its first store in 1998 and now has 21 stores across the United Kingdom, offering car buyers award-winning customer service and unbeatable prices.
Motorpoint’s lengthy purchase cycle — often spanning weeks or months as customers research and compare vehicles — demanded sophisticated customer journey tracking and timely nurture campaigns. But the company’s existing technology stack couldn’t keep pace with its ambition.
Motorpoint chose Bloomreach Engagement to replace Salesforce Marketing Cloud (SFMC) and give its team the automation power, behavioral intelligence, and speed it needed to nurture high-intent car buyers at scale.
The team rapidly deployed new automated journeys — including abandoned browse campaigns, post-inquiry nurture sequences, and re-engagement flows — without requiring developer support. The drag-and-drop email builder and pre-built templates allowed Motorpoint to launch campaigns in hours instead of days, freeing up 40% of their time per week previously spent on manual execution.
Bloomreach Engagement unified website behavior, email engagement, and purchase history into a single customer view. Instead of waiting for an email click, Motorpoint could now trigger follow-ups based on which car models a customer viewed, how many times they visited the site, or whether they engaged with financing information. This led to being able to deliver timely, relevant messages during the consideration journey.
With Loomi AI, Motorpoint automatically inserted personalized vehicle recommendations into emails based on each customer’s browsing behavior and preferences. If a customer viewed SUVs in a specific price range, the next email featured similar inventory — making every touchpoint feel curated rather than generic.
Here’s how it worked:
Our experience with Bloomreach so far has been really positive. After moving from Salesforce, we found Bloomreach to be much more intuitive and flexible, giving us greater control over campaigns and customer journeys. The platform has allowed us to streamline our processes, reduce manual work, and deliver more personalized communications. We’ve also seen clearer reporting and insights, which have helped us make data-led decisions more quickly.
Motorpoint quickly experienced time saving and revenue-generating wins after moving to Bloomreach Engagement.
The team estimates that it saved 40% of their time per week in manual campaign work. This time has since been reallocated to strategy, testing, and new journey creation.
Motorpoint has also seen a 50% uplift in email performance on product recommendation campaigns compared to previous generic follow-up emails.
The efficiency gains allowed Motorpoint’s lean CRM team to support additional business initiatives—including launching category-specific nurture tracks (electric vehicles, family cars, performance models) and testing advanced segmentation strategies—without adding headcount.
“The platform is incredibly easy to use, and it’s helped our team work so much more efficiently. It’s genuinely raised our standards and made it effortless to handle a bigger workload. We’ve seen real improvements thanks to its thoughtful design and user-friendly features.”
Victoria Smith, CRM Manager, Motorpoint
See what happens when your customer data starts working for you. Discover how automotive retailers like Motorpoint use behavioral automation and AI to turn browsers into buyers.
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