Email Marketing Automation Platform
More Revenue. Fewer Emails.
Your email service provider should do more than just send emails. Bloomreach’s email marketing automation platform unifies your real-time customer data, Loomi AI, and all your marketing channels. Create truly personalized experiences that drive predictable revenue and lasting loyalty — all from one platform.
1,400+ Fast-Growing Brands and Enterprises Scaling With Bloomreach
The Blueprint for Smarter Email
First, unify your data. To truly personalize email, you need the whole picture. Loomi AI connects real-time data from all your sources — your website, loyalty programs, data lakes, customer service tools, offline stores, and more — to create one complete, trustworthy view of your customer.
Then, act with intelligence. Unlike legacy platforms that separate data from execution, our solution gives you the freedom to build any customer segment you can imagine. Use this power to launch intelligent emails where Loomi AI automatically determines the next best action, the ideal send time, and the perfect product recommendations for every customer.
Finally, prove the impact. Stop guessing which numbers to trust from siloed tools. Our unified analytics goes beyond just opens and clicks to reveal the true impact of your email strategy on customer lifetime value and what drives profitable growth.
A Recognized Leader
Bloomreach was named a Leader in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. We received the highest scores possible in eleven criteria, including AI, personalization, and innovation.
A Complete Toolkit for Modern Email Marketers
Go from idea to finished email in minutes. Use our intuitive drag-and-drop builder to create stunning campaigns from scratch, or get started fast with a library of pre-built templates. Our platform is designed to scale, with full support for multiple brands and languages. Learn More
Go beyond [First Name] with true 1-to-1 personalization powered by Loomi AI. Generate compelling copy, automatically insert the perfect product recommendations tailored for each user, and let our AI determine the ideal send time to maximize engagement. Learn More
Test campaigns just as easily as you create them. Launch A/B or multi-variate tests via the same visual interface you use to customize email content. Let Loomi AI run multi-arm bandit tests and automatically pick just the right variant for each individual customer. Learn More
Get a high-level understanding of email's impact on your business or dive deep into a single email campaign's granular performance. With real-time analytics and visualization included in Bloomreach, go from reporting to insight without any headaches. Learn More
Built for the Modern Email Marketer
Let Loomi AI Handle the Busywork
Think of Loomi AI as your built-in strategist, freeing you from tedious work to focus on creativity and brand growth. It automatically finds the best content for each email, predicts the likelihood of purchase or churn, and serves perfectly relevant product recommendations for every single customer.
Campaigns Without the IT Queue
Build personalized email campaigns without relying on IT or developers. Our platform is designed for marketers to get insights and launch campaigns, all on their own.
Join the 99% Inbox Placement Club
Achieve superior inbox placement, even during peak season. Our dedicated deliverability team, proactive IP warming, and smart frequency policies help major brands reach a 99% inbox placement rate, keeping you out of the spam folder and in front of your customers.
Go from Prompt to Email Campaign in Minutes
Ready to move faster? Campaign agents are the new autonomous way to use Bloomreach for email. Describe a campaign like “abandoned cart” or “welcome series,” and let an agent instantly build a complete, best-practice campaign for you, trained on insights from over 1,400 leading brands.
See How Others Are
Using Bloomreach for Email
"We spotted a heatwave in one of our key markets, so we repurposed a previous email to push warmer weather products for that day, leading to far greater success in our email revenue performance."
“By testing core value campaign messages against each other across each day, we found that value campaigns sent on Sunday had stronger open and click rates than on other days.”
"Satisfaction with the platform has been consistently high. The solution has demonstrated strong performance, and its features and usability have positively contributed to our operational efficiency and the overall experience."
"We spotted a heatwave in one of our key markets, so we repurposed a previous email to push warmer weather products for that day, leading to far greater success in our email revenue performance."
“By testing core value campaign messages against each other across each day, we found that value campaigns sent on Sunday had stronger open and click rates than on other days.”
"Satisfaction with the platform has been consistently high. The solution has demonstrated strong performance, and its features and usability have positively contributed to our operational efficiency and the overall experience."
A 30-Minute Chat To Help You Make Sense of It All
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Let’s talk about your current setup and the reasons you’re exploring new options.
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Gain a clearer understanding of the product landscape and your available choices.
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We’ll share our perspective on how our solution stacks up against the competition.
Why Choose Bloomreach for Email Marketing
Start With Email and Grow Everywhere
Outgrowing your email provider often leads to a painful and costly migration. Bloomreach is different. Start with our world-class email solution and simply add SMS, app messaging, and more whenever you're ready — all on the same unified platform.
One Customer, One Complete View
Stop trying to piece together customer profiles from siloed tools. Loomi AI unifies all of your online and offline data into a single, complete view, ensuring one customer always equals one person across every channel.
Integrations Without the Headache
Stop wrestling with complex, custom-built integrations. We offer seamless connections to the platforms you rely on, from major services like Shopify, BigCommerce, and Snowflake to over 130 other tools. For any custom need, our flexible, API-first design makes connecting simple.
Segmentation Without Limits
Don't let outdated tools limit your strategy. While legacy platforms struggle with real-time data, Loomi AI allows you to combine everything you know about each customer to create sophisticated, 1-to-1 campaigns that instantly act on their behavior.
Don't Start From a Blank Slate
Our in-platform use case library offers proven strategies right from the start. Launch effective campaigns and dashboards in minutes, all built with expert knowledge from leading brands.
Security You Can Build On
We were the first SaaS company to be GDPR certified and continue to meet rigorous standards like ISO and SOC 2 Type II. For us, it's simple: protect your brand, your customers, and your data.
Smart Collaboration, Total Control
Empower your entire team to work together securely. Granular user roles and approval settings mean everyone has the access they need — and nothing they don't — so campaigns get done fast and right.
See What You Can Build
Explore real-world use cases designed to boost engagement and revenue.
Frequently Asked Questions
Email marketing automation uses software to send targeted, personalized emails based on customer behavior, preferences, and lifecycle stage, without manual effort for each send. Instead of batch-and-blast campaigns, automation triggers relevant messages based on real behavior: welcome series when someone signs up, abandoned cart reminders when they leave items behind, replenishment emails when a product is likely running low. We take this further by connecting email automation directly to real-time customer data through Loomi AI, so every automated email reflects what the customer is doing right now, not what they did last week.
Email marketing automation works through triggers, conditions, and actions.
- A trigger starts the workflow (e.g., a customer abandons their cart),
- conditions filter who qualifies (e.g., cart value over $50, customer hasn't purchased in 30 days),
- and actions determine what happens (e.g., send a personalized email with the abandoned products and a time-limited offer).
Our automation engine connects directly to a unified customer data layer, which means workflows can use real-time signals like browsing behavior, purchase history, predicted lifetime value, and churn probability, rather than relying on static list segments.
The most important factor is how deeply the platform connects data to execution. Many tools require separate CDPs, data warehouses, or manual CSV uploads to personalize emails. Look for a platform that unifies customer data natively, supports real-time segmentation (rather than daily batch updates), includes AI for send time optimization and content personalization, and can scale across channels when you're ready to add SMS, push, or web personalization. Integration flexibility matters too. The platform should connect to your ecommerce stack (Shopify, BigCommerce, etc.), data warehouse, and loyalty programs without custom engineering.
Most email marketing platforms are standalone tools that require you to pipe in data from other systems. We built Bloomreach differently: it combines a customer data engine with email execution in one platform. Loomi AI uses this unified data to predict customer behavior, optimize send times, generate personalized content, and recommend products in real time. Bloomreach was named a Leader in The Forrester Wave: Email Marketing Service Providers, Q3 2024, receiving the highest scores possible in eleven criteria including AI, personalization, and innovation. Over 1,400 brands including Red Bull, Pandora, and Boohoo use Bloomreach for email.
We support the full range of automated email campaigns: welcome series, abandoned cart recovery, post-purchase follow-ups, replenishment reminders, win-back campaigns, birthday and anniversary emails, loyalty tier notifications, price drop alerts, back-in-stock notifications, and cross-sell/upsell sequences. Each campaign type can be launched quickly using the in-platform use case library, which provides prebuilt workflows based on best practices from over 1,400 brands. Campaign Agent can also build complete campaigns from a simple prompt. Describe "abandoned cart" and get a production-ready workflow in minutes.
Focus your RFP on the areas that separate modern ESP platforms from legacy systems: how fast can it act on customer behavior (real-time vs. batch), how deep is the AI (autonomous vs. co-pilot), and does it orchestrate channels in one place or stitch them together with APIs? Test deliverability at scale, privacy compliance, and whether marketers can run campaigns without IT. If you're evaluating vendors now, invite Bloomreach to your RFP. We typically respond within 10-14 business days with a full response and live demos tailored to your use cases.
The full evaluation-to-cutover process takes longer than most teams expect. ESP migration advisor Chris Marriott recommends 12 months end-to-end, and industry data shows 73% of migrations exceed their planned timeline. But the actual platform migration is much faster than the decision process. With Bloomreach, enterprise implementations typically take 8-12 weeks, and Crafter's Companion achieved full functionality (including data integration and IP warm-up) in just 27 days. Native integrations, dedicated migration specialists, and prebuilt automation scenarios eliminate the months of custom development that slow down legacy migrations.
You don’t just get software — you get a strategic partner.
From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:
- Dedicated onboarding team: We guide you through setup, integrations, and launch—typical implementations take 10–12 weeks, but campaigns often go live earlier.
- Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
- Use case library: 100+ prebuilt campaign blueprints help you launch fast and iterate confidently.
- Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops—designed for marketers, not developers.
- 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
- Strategic roadmap input: 70–80% of product features are customer-driven. Your feedback isn’t just welcome—it shapes what we build next.
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See how sending emails with Bloomreach delivers truly personal experiences that build loyalty and fuel growth.
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