MandM Unifies Customer Data and Personalizes the On-Site Experience With Bloomreach

Initially, MandM turned to Bloomreach for its powerful email marketing capabilities, but the brand quickly recognized its potential to help solve MandM’s comprehensive needs. Leveraging Bloomreach’s intelligent personalization platform, Loomi AI, and the guidance provided by Bloomreach Academy courses, MandM could reap the full rewards of our marketing automation solutions quickly and set up the seamless campaigns it envisioned.

“When we signed up with Bloomreach, Bloomreach Academy was a great resource,” said Jackie Barnett, Head of CRM at MandM. “As a new client, it was a very useful way to explore the platform and it helped us fully understand what Bloomreach could accomplish.”

With the ability to connect MandM’s entire marketing efforts, provide a single customer view of each customer, and analyze all its customer data to fuel targeted campaigns across every channel, Loomi AI offered the data-driven personalization that MandM was searching for. 

Now, Loomi AI is more than just MandM’s email marketing platform. Our expansive solution is a key component in the company’s overall strategy — MandM utilizes Loomi AI to craft personalized SMS campaigns, execute web push notifications, and personalize its on-site experience, in addition to the real-time reporting capabilities that drive its segmentation and recommendation efforts.

In particular, MandM’s on-site personalization has been a major initiative for the brand. With millions of active site visitors, building incremental gains with personalized touchpoints could produce game-changing results, which is why optimizing every step of the on-site journey quickly became a priority as MandM expanded its use of Loomi AI’s offerings.