The Thinking Traveller Uses Bloomreach Web Optimization Tools to Increase Booking Inquiries +33%

While travellers were stuck at home, The Thinking Traveller did some planning for when travel would eventually re-open. Rather than sit back and rely on what it had done in years past, it opted to dive deeper into the functionalities of Bloomreach Engagement, which is hosted on the Google Cloud Platform (GCP).

The added use of web optimization and experiments helped the company to better understand how customers were navigating the website and better inform development strategies on the website based on tested and proven strategies. This included testing to drive further villa reservation enquiries and therefore generate more leads in the sales funnel.

One of the areas of testing and new tactics tested was the “shortlist guidance card” that would appear next to an available villa listing for seekers in the test group.

The shortlist guidance card was created using Bloomreach Engagement’s experiments functionality. It helps inform the seekers on the details of how to submit their shortlist of top villas they were interested in for their vacations. The Thinking Traveller hypothesized that seekers would submit more shortlists when being made immediately aware of how the function worked.