Industry: Travel & Hospitality
UK’s leading online holiday package company
On The Beach is specializing in flight- and hotel-inclusive packages. The brand provides a search interface that acts as an online travel agent for its users.
Industry: Travel & Hospitality
UK’s leading online holiday package company
On The Beach is specializing in flight- and hotel-inclusive packages. The brand provides a search interface that acts as an online travel agent for its users.
Products
On The Beach offers fully customizable travel packages — mixing flights, hotels, dates, and more — giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach.
On The Beach turned complexity into opportunity — and transformed passive browsers into active bookers.
Here’s how it worked:
The result? A seamless re-engagement journey that felt perfectly timed and deeply relevant to each user.
With Bloomreach, we can really understand the customer journey from start to finish. There’s no guesswork that goes into our campaigns — we can make data-driven decisions about what we are sending and how we are sending it to our customers.
On The Beach used personalized Price Drop Campaign combined with Loomi AI, our AI for ecommerce, to tackle its multiple variants challenge.
In just three days, the 50/50 split tests proved the campaign yielded:
With such incredible results, On The Beach adopted the campaign for its wider audience. The price drop emails have since produced:
Still sending one-size-fits-all emails? Bloomreach will fix that.
See what happens when your data starts working for you — book a demo and let’s create personalized campaigns that drive bookings and revenue. No sales pressure. Just a 30-min conversation to verify if our solution is a fit for your needs.
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This isn’t your typical sales demo; it’s a conversation designed to help you make an informed decision about Autonomous Marketing, Autonomous Search or Conversational Shopping. We’ll discuss your challenges, explore potential solutions, and see if Bloomreach aligns with your goals.
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Home - Case Studies - On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns
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