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On The Beach Boosts Click-Through Rate by 95% With Price Drop Email Campaigns

Industry: Travel & Hospitality

UK’s leading online holiday package company
On The Beach is specializing in flight- and hotel-inclusive packages. The brand provides a search interface that acts as an online travel agent for its users.

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Products

Loomi AI
Email Marketing
Bloomreach Engagement
+ 95
%
Click-Through Rate
proven by 50/50 split test
+ 587
%
Conversion Rate
from price drop email campaign vs. project average
+ 362
%
Revenue per Visit
proven by 50/50 split test

Challenge

On The Beach offers fully customizable travel packages — mixing flights, hotels, dates, and more — giving customers complete flexibility. However, this makes personalized marketing a real challenge for On The Beach. 

  • Endless combinations = overwhelming data. The marketing team struggled to turn all those options into personalized campaigns. Their previous marketing solution couldn’t translate the complexity into targeted campaigns.
  • Generic campaigns = missed opportunities. Without the ability to personalize, they defaulted to promoting trending or popular packages — missing out on the nuanced preferences of individual travelers.
  • Limited targeting = shallow impact. The result? Broad messages that couldn’t follow the full customer journey or speak to what truly matters to each traveler.

Solution

On The Beach turned complexity into opportunity — and transformed passive browsers into active bookers.

  • Data + AI = hyper-personalized re-engagement. On The Beach needed a smarter, faster way to connect with customers — and they found it in Bloomreach Engagement. With every data point and channel unified in one platform, personalization became scalable.
  • From browsing to booking — powered by automation. They launched a dynamic Price Drop Email Campaign, designed to bring back indecisive shoppers by alerting them to lower prices on packages they’d already viewed.
  • Built in minutes, customized to perfection. Starting from Bloomreach’s Plug & Play template, the team tailored the flow to match their business model, with a key assist from Loomi AI, our AI for ecommerce to tackle its multiple variants challenge.

 

Here’s how it worked:

  • A customer views a package → the hotel and price are logged in their profile as a trigger event
  • Loomi AI tracks that hotel’s prices daily over a 7-day window of their desired stay
  • If the price drops → an email is instantly triggered
  • The message highlights the new deal and drives users back to book

The result? A seamless re-engagement journey that felt perfectly timed and deeply relevant to each user.

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With Bloomreach, we can really understand the customer journey from start to finish. There’s no guesswork that goes into our campaigns — we can make data-driven decisions about what we are sending and how we are sending it to our customers.

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Olivia Shanu-Wilson

Bloomreach Ambassador and CRM Lifecycle Specialist, On The Beach

Results

On The Beach used personalized Price Drop Campaign combined with Loomi AI, our AI for ecommerce, to tackle its multiple variants challenge. 

In just three days, the 50/50 split tests proved the campaign yielded:

  • 180% uplift in conversion, 
  • a 95% uplift in click-through rates, 
  • and a staggering 362% uplift in revenue per visitor.

With such incredible results, On The Beach adopted the campaign for its wider audience. The price drop emails have since produced:

  • conversion rates that are 587% above average
  • click-through rates that are 477% above average.

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