With the internet becoming more privacy-centric seemingly by the day, Bloomreach customer Kiwi.com invested in future-proofing its data quality and back-end tracking to better support the communication preferences of its own customers. Thanks to a data compilation project, the innovative global travel-tech company has a higher quality of customer data to help retain customers.
Kiwi.com is a global travel-tech company providing unique itineraries for travelers. It sources the best routes and cheapest flight options available from over 800 carriers, including trains and buses, that cannot be found elsewhere.