Opportunity
Build an accurate, complete picture of your customers in a privacy-friendly way that benefits customers and your brand.
Example
- Ask questions to better understand your customers’ favorite categories, information format preference (e.g., visual or text), shopper type (e.g., premium or discount-hunter), etc.
- Use the information you collect, in conjunction with Bloomreach’s in-session predictions, to automate a weblayer with a relevant incentive for a relevant category (e.g., “Get free shipping for orders over $100 in shoes”).
Value
Create more personalized and relevant marketing experiences without relying on third-party data.
