Discover Customer Preferences With Zero-Party Data Capture on Your Website or App

Use Case
Industry

Beauty

Fashion

FinTech

Food & Beverage

Grocery

Furniture and Home Goods

Outdoor Equipment & Sports

Pets

Retail

Telco

Travel & Hospitality

B2B Distributors

B2B Manufacturers

Media

Channel

In-app

Weblayers

The details

Opportunity

Build an accurate, complete picture of your customers in a privacy-friendly way that benefits customers and your brand.

Value

Create more personalized and relevant marketing experiences without relying on third-party data.

Example
  • Ask questions to better understand your customers' favorite categories, information format preference (e.g., visual or text), shopper type (e.g., premium or discount-hunter), etc.
  • Use the information you collect, in conjunction with Bloomreach’s in-session predictions, to automate a weblayer with a relevant incentive for a relevant category (e.g., “Get free shipping for orders over $100 in shoes").
Personalize with Bloomreach

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