AUTOMOTIVE
Unify Data To Power Everything From Test Drive to Trade-in
Fragmented customer data leads to online-offline gaps and missed opportunities. Bloomreach unifies your data in one platform in real time, making it easy for dealerships, OEMs, and parts retailers to personalize at scale across the entire ownership lifecycle.
Start Anywhere, Do Everything
SMS & RCS
Mobile App
Web & Banners
Ads
Reporting
Customer Data
AI
Trusted by 1,400+ Brands Across Retail, Automotive, Travel & Hospitality, and More
The Automotive Challenge: A Limited View of the Customer
The automotive industry has the data, but can’t connect all the dots. Dealership groups, OEMs, and parts retailers all sit on rich customer and vehicle signals, scattered across DMS platforms, CRMs, and marketing tools that were never built to talk to each other.
Siloed Data Is Costing You the Customer Relationship
DMS, CRM, and marketing automation often live in entirely separate systems with no shared view. Teams can't answer a simple question: what does this customer actually own, and where are they in their journey?
One Customer, Multiple Vehicles, Zero Connection
A customer can own a BYD, a Lexus, and a Honda at the same time. Without a system that separates the customer profile from the vehicle profile — and links them — brands lose the ability to personalize by ownership, service history, or lifecycle stage.
Long Purchase Cycles Mean You Only Get a Few Moments To Matter
Shoppers buy vehicles every two to seven years. That means every interaction — configurator visit, test drives, service appointments — has to count, because there are so few of them across the relationship.
Leads Go Cold Because Follow-Up Falls Through the Cracks
Lack of follow-up can directly lead to lost sales. Fragmented systems and manual processes mean hot.
Not Quite Your Industry? Explore Related Ones.
Why Automotive Brands
Choose Bloomreach
One platform. Real-time decisions. Zero dev tickets. Here's how Bloomreach wins for automotive brands.
Track the customer and the vehicle as separate, linked entities, so a VIN-based service reminder always reaches the right owner, and a customer who owns three vehicles gets one coherent experience instead of three disconnected ones. Custom events and customer properties let you model test drives, service visits, and configurator activity natively — no retail-shaped data model forced onto an automotive business.
Separate different brands into their own projects while maintaining one customer view at the group level. Run brand-specific campaigns without losing the ability to see — and activate on — the full relationship a customer has with your group.
Most automotive marketing teams are lean — sometimes just one or two people running digital for an entire dealer group. Bloomreach’s Loomi platform is built so marketers can launch lifecycle campaigns, service reminders, and price drop alerts without IT or an agency on every build. Typical implementation: 8–12 weeks.
Parts and aftermarket retailers can't afford a wrong-fit result — more than a bad experience, it's also a safety issue. Loomi search automatically filters search by vehicle compatibility, handles part number search and cross-references, and corrects for misspellings, so customers find the right part the first time.
Loomi conversational agent understands automotive terminology and fitment data, turning natural-language queries into accurate, compatible results. Guided buying flows help customers navigate complex categories like helmets, tires, and accessories with confidence.
See What You Can Build
Service Reminder Automation
Cross-Brand Activation
Vehicle Lifecycle vs. Customer Lifecycle Tracking
Smarter Marketing. Measurable Impact.
When your marketing is more personal, faster, and easier to execute—results follow.
40%
Time saved
on manual execution
Source: Motorpoint Case Study
2x
Faster Execution
Boost in marketing team productivity with less dependency on IT
Source: Forrester TEI Study
<6 mos.
Average time
to see ROI with personalized marketing
Source: Forrester TEI Study
Automotive Brands Grow Faster With Bloomreach. Here's How.
“Partnering with Bloomreach has been a game-changer for us. We have already accomplished so much, but we know we’re only just scratching the surface. The potential is huge, and we’re thrilled to expand into areas like next best action decisioning, digital personalization, and predictive modeling. It is a very exciting time for us.”
“Loomi has allowed us to streamline our processes, reduce manual work, and deliver more personalized communications. We’ve also seen clearer reporting and insights, which have helped us make data-led decisions more quickly.”
“With a strong understanding of our customers and top-notch tools, we can personalize content, segment effectively, and track results easily with Loomi. This winning combination helps us connect better and see what works best.”
“The personalized shopping experience is top-notch thanks to Loomi’s AI-driven insights. I love how seamless the integrations are, making everything much easier to manage. The enhanced product search and dynamic merchandising have significantly improved our efficiency and engagement.”
“The biggest value in my eyes was that we didn’t need any specific help from our development team. We were able to drill down on the survey answers and really find out what users in certain groups were satisfied with and what they weren’t satisfied with. That really helped us to know what areas we should work to improve.”
“Partnering with Bloomreach has been a game-changer for us. We have already accomplished so much, but we know we’re only just scratching the surface. The potential is huge, and we’re thrilled to expand into areas like next best action decisioning, digital personalization, and predictive modeling. It is a very exciting time for us.”
“Loomi has allowed us to streamline our processes, reduce manual work, and deliver more personalized communications. We’ve also seen clearer reporting and insights, which have helped us make data-led decisions more quickly.”
“With a strong understanding of our customers and top-notch tools, we can personalize content, segment effectively, and track results easily with Loomi. This winning combination helps us connect better and see what works best.”
“The personalized shopping experience is top-notch thanks to Loomi’s AI-driven insights. I love how seamless the integrations are, making everything much easier to manage. The enhanced product search and dynamic merchandising have significantly improved our efficiency and engagement.”
“The biggest value in my eyes was that we didn’t need any specific help from our development team. We were able to drill down on the survey answers and really find out what users in certain groups were satisfied with and what they weren’t satisfied with. That really helped us to know what areas we should work to improve.”
Frequently Asked Questions
Rather than relying on repeat purchase frequency the way retail platforms do, Loomi focuses on engagement signals that happen far more often — configurator visits, test drive bookings, service history, and inventory browsing — to understand intent and trigger the right action at the right moment.
Yes. Loomi automatically filters search results by vehicle compatibility, mapping year/make/model to your catalog attributes.
A customer can own multiple vehicles, and a vehicle can change owners over its lifetime — a dual-entity problem retail platforms aren't built to handle. Loomi models the vehicle as a separate entity linked to the customer via VIN, using custom events and customer properties so you can track both independently and together.
Yes. The Loomi conversational agent is built to ingest fitment data and apply contextual filters, so customers can search using real automotive language — part names, vehicle registration numbers, or natural phrases like "brake pads for a 2018 Camry" — and get accurate, compatible results.
Yes. Loomi works as an activation layer on top of your existing stack via API and webhook integration, with customer success teams who have direct DMS integration experience.
Loomi separates each brand into its own project, while maintaining a shared customer view at the group level. That means brand-specific campaigns without losing visibility into the full relationship a customer has across your group.
Most brands launch their first personalized journeys within weeks. Thanks to prebuilt templates, native integrations, and fast onboarding, you can start seeing results quickly.
For example, ecommerce marketers can start fast with templated flows they can tweak:
- New customer welcome series with app install prompts and loyalty incentives
- Browse and cart abandonment recovery
- Post-purchase upsell and cross-sell campaigns
- Price drop alerts and back-in-stock notifications
- Win-back campaigns for lapsed customers
Yes. We capture behavior pre-login (as long as the user accepts the cookies) and merge it when identities resolve, enabling relevant outreach and on-site experiences early in the journey. This way, we are able to personalize 80% of your website traffic, that usually stays invisible.
Dealerships need distinct opt-in for sales promotions versus service reminders. Loomi supports brand-specific and purpose-specific consent fields, so you can message responsibly and in line with regional requirements.
Not daily. Our platform is built for marketers to run campaigns independently. Of course, we’ll work with your tech team during setup to make sure everything integrates smoothly.
Yes. Bloomreach supports localized multi-language content, currencies, and customer segments, so you can manage campaigns across markets from one platform. For example, Bluebell Group unlocked personalization across 160+ brands.
You don’t just get software — you get a strategic partner.
From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:
- Dedicated onboarding team: We guide you through setup, integrations, and launch — typical implementations take 10–12 weeks, but campaigns often go live earlier.
- Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
- Plug & Play use case library: Dozens of pre-built, gaming-specific campaign blueprints help you launch fast and iterate confidently.
- Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops — designed for marketers, not developers.
- 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
- Strategic roadmap input: 70–80% of product features are driven by our customers. Your feedback isn’t just welcome — it shapes what we build next.
A 30-Minute Chat To Help You Make Sense of It All
01
Let’s talk about your current setup and the reasons you’re exploring new options.
02
Gain a clearer understanding of the product landscape and your available choices.
03
We’ll share our perspective on how Engagement stacks up against the competition.
