AIEmailOmnichannelTop 10 Used

Price Drop Alert Campaign

Alert Customers When Their Favorite Products Drop in Price

Turn hesitant shoppers into satisfied customers by automatically notifying them when items they’ve viewed or saved drop in price. This intelligent system tracks customer interest and sends timely alerts through email or SMS when prices decrease. For example, a customer browsing winter coats gets an instant notification when their favorite jacket goes on sale. Watch conversion rates soar as you give customers the perfect reason to buy now.

Channel

Plug and Play SMS Price Drop Notification Example

01/04

Products:

Marketing Automation

Industries:

Ecommerce Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Goal:

Acquire Customers

Metrics:

Conversion Rate Revenue Revenue Per Visitor

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Why Marketers Use Bloomreach for Price Drop Alerts

Price drop alerts solve the critical challenge of cart abandonment and purchase hesitation, where 75% of customers who abandon carts intend to return. Bloomreach’s AI-powered system automatically tracks customer behavior, monitors price changes, and delivers perfectly timed notifications across channels. You get real-time automation that increases conversion rates and builds customer loyalty by showing you care about their savings. The platform’s commerce-first approach ensures seamless integration with your pricing data for instant, accurate alerts.

Get Inspired: Run Product Price Notifications with Bloomreach

Email Alert

Omnichannel Campaign

SMS Campaign

Opt-in Alert

Email for Items in Cart

Automated Price Drop Email Alert

Prebuilt Use Case

The watchdog automatic price drop alert on items viewed twice in a month will automatically send an email when there’s been a price drop. This incentive may persuade the customer to make the purchase.

See Documentation

"Notify your customers when a desired item of their choice drops to a lower price. Communicate directly with your customer base when an item's price decreases to increase the likelihood of their purchase and to also drive customer loyalty.”

Alert Customers When Their Favorite Products Drop in Price

Notify current or potential customers of price drops on previously sought-after products or services to drive purchase intent and revenue growth. This campaign works across multiple channels including browser push, email, and SMS, targeting customers who have shown interest in specific items. Examples include:

– “Price drop alert: Save 20% on your favorite products”

– “Hurry up and save: Limited-time offer on the services you like”

The value is clear: customers are more likely to purchase products offered at lower prices, increasing revenue and potentially attracting new customers.

Recommended Products:

Watchdog Price Drop SMS Notification

Prebuilt Use Case

Watchdog Price Drop is the ultimate tool for ecommerce companies looking to boost customer satisfaction, drive repeat business, and increase word-of-mouth referrals. This Use Case monitors the price of recently viewed products and alerts customers with an SMS message when they go on sale.

Give them the power to snag the best deals and watch them come back repeatedly. With Watchdog Price Drop, you can stand out from the competition and build a reputation as a company that genuinely cares about its customers.

You know the feeling when you see a particular product you like, but are hesitant and wait to complete the purchase. What if, all of a sudden, the price of this product dropped? Decreased product prices can be just the nudge your customers need to complete the purchase. With this use case, notify your customers about the price drop. This can lead to purchases and increase RPV. This also shows you care about your customers, and want them to be happy and satisfied.

See Documentation

“Customers who receive a price drop alert are twice as likely to purchase the product as customers who don't.”

Opt-in Price Drop Alert

Prebuilt Use Case

Use price drop alerts to stay connected with customers who are likely to buy your products. They can easily view an item, subscribe via a banner, and receive an email about the item’s price drop. The customer gets notified with a personalized message that incentivizes them to purchase the selected items.

Customers will often view an item multiple times and yet still not make a purchase. Since they’ve shown interest, a decrease in pricing can be the nudge a customer needs to finalize the process. Remind them, in an automated way, about their item of interest.

See Documentation

“Communicate to your customers directly when an item's price decreases to increase the likelihood of their purchase. By communicating with customers about their desired items directly, you also drive customer loyalty.”

Automated price drop alert email for items in cart

Prebuilt Use Case

Designed to recover abandoned carts by automatically notifying customers via email when the price of an item in their cart drops. A personalized email message can incentivize them to complete their purchase, helping you recover lost sales opportunities and boosting your revenue. At the same time, your customers will feel they’re getting the best deal when shopping with you, improving their brand loyalty. Cart abandonment is a common problem in ecommerce — automatically notifying your customers whenever the prices of those products drop can be precisely what tips the scales and pushes them to complete the purchase.

See Documentation

“Around 75% of customers who abandon their carts intend to complete their purchase later. At the same time, customers who receive a price drop alert are twice as likely to purchase the product as customers who don’t.”

How It Works

Customer browses products on your site, and Bloomreach automatically tracks their viewing behavior and saves interest signals.

AI monitors pricing data across your catalog in real-time, detecting when items customers showed interest in experience price drops.

System automatically triggers personalized alerts via email, SMS, or push notifications when favorite products go on sale.

Smart timing ensures alerts reach customers when they’re most likely to convert, maximizing purchase likelihood.

Analytics track alert performance and conversion rates to optimize future campaigns and pricing strategies.

Outdoor Equipment Sports +300% marketing automation revenue

Unisport Upgrades Email Marketing With Bloomreach Engagement and Mailgun

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Campaigns Built Using Price Drop Alert Campaigns

Unisport, a leading European football retailer, faced challenges in effectively segmenting and targeting email subscribers. By partnering with Bloomreach and leveraging Loomi-powered automation, they implemented a successful price drop alert campaign that automatically notified customers when their favorite products experienced a price reduction. This initiative significantly boosted engagement and revenue by creating timely, personalized messages that matched user behavior. If you’re looking to automate personalized notifications for price-sensitive customers, just like Unisport, this case study showcases how Loomi can act as your digital watchdog, alerting users and driving conversions.

Target Audience for Price-Based Product Alerts

Retail brands with high-consideration products, travel companies with fluctuating pricing, electronics retailers, fashion brands with seasonal sales, and hospitality businesses with dynamic pricing. Particularly valuable for businesses with frequent price changes, inventory clearance needs, or customers who comparison shop before purchasing.