Customizable Customer Acquisition Weblayer

Capture Leads With Flexible On-Site Popups and Forms

Transform website visitors into customers with intelligent weblayers that appear at the perfect moment. These customizable pop-ups and banners offer more control over on-site journeys through editable variables to match your unique needs. With customizable consent management, customer identification, and attribute updates, you can create the ideal weblayer to capture relevant data and optimize the user experience. Turn every website visit into a growth opportunity.

Channel

Customizable Customer Acquisition Weblayer

Products:

Marketing Automation

Industries:

B2B Ecommerce Financial Services Gaming Hospitality & Restaurants Retail Sports Travel & Transporation

Metrics:

Conversion Rate Lead Generation Revenue Per Visitor

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Why Marketers Use Bloomreach for Customizable Weblayers

Most brands struggle with low conversion rates and missed opportunities to capture visitor data before they leave. You need a solution that goes beyond basic pop-ups — one that integrates seamlessly with your customer data and delivers personalized experiences at scale. Bloomreach Engagement makes it effortless to create sophisticated weblayers with advanced targeting and consent management, helping you maximize every visitor interaction.

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Prebuilt Weblayer

Customizable Customer Acquisition Weblayer

Prebuilt Use Case

Take customization to the next level with the advanced customer acquisition weblayer, offering more control over on-site journeys through editable variables to match your unique needs. With customizable consent management, customer identification, and attribute updates, you can create the ideal weblayer to capture relevant data and optimize the user experience. Deploy sophisticated pop-ups that adapt to visitor behavior and collect valuable customer data while maintaining compliance.

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“Customizable weblayers empower you to connect with customers on-site, strengthening their relationship with your brand. Use them to drive engagement, increase conversions, and create a seamless shopping experience that leaves a lasting impression.”

How It Works

Configure your weblayer template with customizable variables for design, messaging, and targeting rules based on visitor behavior, demographics, or purchase history.

Set up intelligent triggers that determine when and where your weblayer appears — entrance intent, exit intent, time on page, or specific page visits.

Implement consent management and data collection rules to capture customer information while maintaining compliance with privacy regulations.

Automatically update customer profiles with collected data, enabling more sophisticated targeting and personalization across all future touchpoints.

Track performance metrics including conversion rates, lead generation, and revenue per visitor to optimize the weblayer’s effectiveness over time.

Home Goods +17% Click-Through Rate

How SCONTO Transformed Customer Engagement With Bloomreach and Acomware

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Campaigns Built Using Customizable Acquisition Weblayers

SCONTO, one of the Czech Republic’s leading furniture retailers, transformed static product photography into interactive sales tools using Bloomreach Engagement’s customizable weblayers. Without any coding required, the team added clickable “hotspots” to inspirational furniture collection images, allowing customers to instantly access product details and pricing. These interactive weblayers achieved a 25.4% click-through rate — 49% higher than email campaigns — proving that engaging customers during active browsing moments drives significantly stronger conversion potential than follow-up marketing efforts.

Target Audience for Dynamic Customer Acquisition Weblayers

Ecommerce and retail brands looking to maximize lead capture and conversion rates, gaming companies promoting limited offers, hospitality businesses targeting local events, and any business seeking to grow their customer database through intelligent on-site engagement.