Drive Email Subscriptions

Maximize zero-party data collection while driving email subscriptions through engaging, multi-step banner experiences. This prebuilt solution transforms basic email capture into an interactive journey that gathers valuable customer insights like preferences, interests, and communication frequency.

The banner guides visitors through personalized questions before requesting their email, creating a more engaging experience than traditional pop-ups. This approach yields higher-quality subscribers who are more likely to engage with future campaigns because they’ve already invested time in sharing their preferences.

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Streamline the subscription process with automated single opt-in banners that maximize conversion rates while maintaining data quality. This prebuilt solution removes friction from email capture by requiring just one step — email entry — while still validating addresses and managing consents automatically.

The banner ensures proper email formatting and provides clear messaging about subscription benefits, making it ideal for markets where double opt-in isn’t required. This approach has delivered up to 69% improvement in lead capture for Bloomreach Engagement clients across diverse industries.

Ensure subscriber quality and compliance with automated double opt-in processes that improve deliverability and engagement rates. This prebuilt use case addresses the critical challenge of maintaining a clean, engaged subscriber list while meeting GDPR requirements.

The banner collects initial subscriptions, then automatically sends confirmation emails that subscribers must click to complete registration. This two-step verification process eliminates fake email addresses and confirms genuine interest, resulting in higher open rates and better inbox placement for all your future campaigns.

Let AI optimize subscription campaigns by automatically showing the most effective banner variant to each visitor based on their behavior and characteristics. This advanced pre-built use case moves beyond traditional A/B testing by using contextual personalization to serve different incentives — like free shipping versus discount codes — to different visitor segments in real-time. The AI learns from historical data to determine which offers resonate best with specific customer types, dramatically improving conversion rates compared to one-size-fits-all approaches.

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Drive engagement across multiple channels by collecting web push notification consents directly from website visitors. This prebuilt use case addresses the challenge of limited customer touchpoints by expanding your communication channels beyond email alone.

The banner prompts visitors with clear messaging about notification benefits, then triggers the browser’s native permission request. Once confirmed, you can send time-sensitive promotions, product updates, and personalized content directly to their desktop or mobile device. This multichannel approach significantly increases customer lifetime value and engagement rates.

Customers are shown a multi-step weblayer that prompts them to enter information about themselves (e.g., gender, preferred email frequency) and subscribe to a newsletter. This information can be used later in conjunction with predictions to extrapolate insights about the entire customer base. Subscription is confirmed with a double opt-in email.

Collecting zero-party data is helpful for personalization and customer experience. Customers can share their preferences, improve their relationship with the brand, and receive more relevant communication. At the same time, double opt-in subscription confirmation assures more reliable subscribers. After subscription confirmation, customers can receive a voucher for discount.