Bloomreach vs. Emarsys (SAP Engagement Cloud)
Your Customers Move Fast — We Move Faster
Brands switching from Emarsys can move from hours-delayed data to real-time campaigns in under two weeks. Here’s why.
Brands that made the switch to Bloomreach
5ms-2s
Data ingestion-to-activation, compared with Emarsys batch delays of up to 24 hours
Bloomreach platform
Pain points Bloomreach solves
5 Reasons Emarsys Teams Make the Switch
24-Hour Data Delays
When your marketing platform runs on batch data with hours-long delays, your campaigns are always one step behind the customer. Bloomreach activates data in real time, so your cart abandonment email fires while the customer is still browsing, not the next morning.
Tamaris switched to Bloomreach and used Loomi to build real-time customer segments that update instantly. This has led to increased repeat purchase rates and helped Tamaris execute a 13-country deployment in just 12 months, with use cases tailored to each market.
Developer Dependency
You shouldn’t need a developer to send an email. Loomi was built for marketers to move independently: drag-and-drop journey builders, no-code weblayers, real-time segmentation — all without a single dev ticket. Your team can now focus on launching campaigns, instead of JIRA requests.
Anonymous Visitors
Great personalization starts with a complete picture of every customer, from their first anonymous page view to their latest purchase. Loomi unifies all your data sources in real time with true identity resolution, so you can personalize from the very first interaction.
Oliver Bonas used Loomi to build a single customer view, unifying data across all sources in real time. This drove a 762% revenue increase compared to a previous similar campaign.
Reporting Roadblocks
Emarsys analytics are pre-defined and black-box, without customizable metrics. Answering questions beyond the built-in templates requires Emarsys’ services to modify dashboards.
Notino, Europe’s largest beauty marketplace, uses Loomi’s customizable analytics and omnichannel targeting across email, SMS, push, and ads. As a result, the brand has seen a 63% increase in Google Ads conversion rate and 11% of Black Friday orders driven by SMS alone.
Omnichannel Challenge
Emarsys was originally built for email, with other channels added later. Covering the full customer journey may require stitching tools together, which can create disjointed experiences and add costs.
Loomi unifies all your data into a single platform, making it easy to implement seamlessly personalized campaigns across channels — all in real time.
Only in Bloomreach
What You Get That Emarsys Can’t Match
Loomi natively supports 17+ channels, so you can always reach your customer when they need it.
Create tailored on-site experiences with personalized weblayers and recommendations.
7Engage customers with the right message through app push and in-app personalization.
Emarsys was originally built for email, with other channels added later. Covering the full customer journey may require stitching tools together, which can create disjointed experiences and add costs.
Your campaigns trigger while the customer is still browsing, not after a batch cycle. Read more.
No overnight batch jobs. Audiences reflect what's happening right now, not yesterday's snapshot.
Content adapts based on what the customer is doing right now, instead of an outdated profile.
See what's working while you can still act on it.
With Loomi analytics, Golfbreaks can ask questions in plain language and generate a custom report or dashboard.
Updating data in Emarsys can take up to 24 hours, which means very limited real-time personalization. This also results in less visibility on what happens before and after a customer signs up.
Loomi marketing agent builds, runs, and optimizes entire journeys — no manual setup required. Available in GA.
Trained on 15+ years of commerce data, Loomi writes copy that converts because it understands purchase behavior, not just language.
Loomi is built into every Bloomreach channel. No separate licenses, no prerequisite modules.
High-value segments you wouldn't find manually — built and refreshed automatically in real time.
Loomi recommendations deliver an average 51% conversion uplift across email and web.
Simple automation changes in Emarsys can take multiple steps and rules. That limits how efficiently teams can work and how quickly they can scale.
Don’t get stuck in ticket queues. Work with someone who knows your account, your roadmap, and your goals from day one.
Get near-instant support. That’s why we have a 9.3/10 G2 support rating.
Get campaigns running faster with ready-made templates your team can adapt — no SI required.
Depending on plan tier, Emarsys customers may not have a dedicated CSM. Advanced use cases can require developer involvement, which sometimes leads customers to rely on third-party agencies for platform upkeep.
Migrations from legacy platforms can often take months before the first send goes out — a dynamic noted in Forrester's TEI study.
Structured migration plan, built-in deliverability expertise, and parallel running during transition.
After switching, Golfbreaks Ltd reports a 50%–70% productivity increase and improved satisfaction across their teams, from technical to marketing.
Some Emarsys customers report longer-than-expected implementations, including custom integration work with platforms like BigCommerce and difficulty connecting Emarsys data to warehouses, such as Snowflake.
Segmentation, automation, and reporting built for marketers. Not developers writing custom scripts.
Unified data, Loomi, and all channels in a single platform — one price, one login, one team to call.
Bloomreach doesn't charge per activation, per send, or per API call. Predictable costs that don't compound.
With Emarsys, the CDP is sold separately as its own SAP product under its own contract. Additionally, certain channels might have gaps that will possibly require supplementary tools to run campaigns effectively.
Seen Enough?
Get a personalized demo — we’ll map your current Emarsys setup to what’s possible in Bloomreach.
Verified G2 ratings
How Marketers Score the Two Platforms
Average user ratings out of 10, pulled from verified G2 reviews across the categories that matter most to email and lifecycle teams.
| METRIC |
EMARSYS
SAP ENGAGEMENT CLOUD
|
|
|---|---|---|
| Quality of Support | 84% | 93% |
| Likelihood to Recommend | 85% | 93% |
| Building and Personalizing Emails | 87% | 91% |
| Dynamic Content | 80% | 86% |
| Segmentation | 85% | 92% |
| Online Behavior Tracking | 82% | 88% |
| Revenue Analytics | 74% | 82% |
| Search Tracking and Optimization | 78% | 79% |
| Workflow Capability | 81% | 86% |
| Adaptive Learning | 64% | 73% |
| Autonomous Task Execution | 65% | 76% |
| Product Direction (% positive) | 89% | 93% |
Why it matters who you choose
You're Not Just Buying Software — You're Betting on a Roadmap
Bloomreach has spent the last decade building an AI platform purpose-built for commerce personalization. We currently holds an advantage in customer sentiment around product direction, scoring 9.3 versus Emarsys’s 8.9 on G2.
The Campaigns You Never Had Time To Build — Now Live in 15 Minutes
Stop leaving revenue in your backlog. Loomi Marketing Agent converts a single prompt into a fully built, multi-channel workflow — and it’s already generating hundreds of thousands of dollars in autonomous revenue for live brands today.
The market is flooded with generic AI promises. Bloomreach is fundamentally different. Our customers are already using agentic capabilities to run autonomous campaigns, launching multi-channel journeys from a single prompt to recover abandoned carts in real time.
Powered by Loomi
Pulls from unified profiles, behavioural events, catalogs, and loyalty tiers — complexity that was always possible, never practical by hand.
Autonomous logic
Translates a plain English prompt into a multi-condition workflow. Finds the right shoppers. Calculates the right moment. Zero manual setup.
Zero-code personalization
Fills your email designs with perfectly matched product recs for every shopper — no rules to configure, no developer needed.
Customers who switched
What Marketers Say After Choosing Bloomreach
“With Loomi surfacing customer insights in real time, we can now reach the right customer at the right moment — and measure exactly what drives results.”
Peter Schön
“Loomi changed how we think about our customer communications. Instead of fixed segments, we now have individual profiles that update in real time. It gives us the precision to act on customer behavior across all our channels.”
Alexander Zindler
“Switching to Bloomreach has been a game-changer for our email marketing and CRM efforts. The ease and speed of setting up campaigns and automations are fantastic. Having everything unified in one platform is an amazing benefit.”
Leon Becker
FAQ for Marketers Switching From Emarsys
For most brands, the first campaign goes live within two to four weeks, with full implementation generally completed in 60–90 days, including IP warmup.
No. Loomi lets you add unlimited conditions directly in your automation workflows — no pre-created segment rules needed. In Loomi, you build conditions inline and see exactly how many customers fall through each node.
No. Loomi natively includes a customer data engine with real-time identity resolution, anonymous visitor tracking, and real-time data activation — all in one platform. With Emarsys, SAP CDP is sold separately and data can take up to 24 hours to sync.
Any major migration — whether to a new edition or a new vendor — requires similar effort. Bloomreach offers a proven migration path with Forrester-verified timelines, 100+ prebuilt use cases to accelerate go-live, and an AI-first platform shipping new capabilities every quarter.
Yes — Bloomreach powers enterprise brands with millions of contacts, including Pandora, REWE, Desigual, and Notino (Europe’s largest beauty marketplace). You get enterprise scale without the enterprise complexity or cost.
Bloomreach uses a single, consolidated contract — no per-module fees, no credit consumption model, and no annual escalators. CDP, AI, and all channels are included in one price. The Forrester TEI study found Bloomreach customers see $2.3M average savings from consolidating their marketing tech stack, with payback in under six months.
Ready To Make the Switch?
Tell us your setup. We’ll show you what’s possible in Bloomreach — mapped to your actual Emarsys stack.