Bloomreach vs. Emarsys (SAP Engagement Cloud)
Your Customers Move Fast — We Move Faster
Brands switching from Emarsys stop waiting hours for their own data — and start running real-time campaigns in under two weeks. Here’s why.
Brands that made the switch to Bloomreach
5ms-2s
Data ingestion-to-activation vs. Emarsys’ 24-hour batch delays
Bloomreach platform
Pain points Bloomreach solves
Five Reasons Emarsys Teams Make the Switch
24-Hour Data Delays
When your marketing platform runs on batch data with hours-long delays, your campaigns are always one step behind the customer. Bloomreach activates data in real time, so your cart abandonment email fires while the customer is still browsing, not the next morning.
Tamaris switched to Bloomreach and used Loomi to build real-time customer segments that update instantly. This has led to increased repeat purchase rates and helped Tamaris execute a 13-country deployment in just 12 months, with use cases tailored to each market.
Developer Dependency
You shouldn’t need a developer to send an email. Loomi was built for marketers to move independently: drag-and-drop journey builders, no-code weblayers, real-time segmentation — all without a single dev ticket. Your team launches campaigns, not JIRA requests.
Anonymous Visitors
Great personalization starts with a complete picture of every customer, from their first anonymous page view to their latest purchase. Loomi unifies all your data sources in real time with true identity resolution, so you can personalize from the very first interaction — not just after a customer signs up.
Oliver Bonas used Loomi to build a single customer view, unifying data across all sources in real time. This drove a 762% revenue increase compared to a previous similar campaign.
Reporting Roadblocks
Emarsys analytics are black-box and pre-defined, with no customizable metrics. Answering anything outside the built-in templates means relying on Emarsys services for custom dashboard changes. By the time insights surface, the window to act has closed.
Notino, Europe’s largest beauty marketplace, uses Loomi’s customizable analytics and omnichannel targeting across email, SMS, push, and ads. As a result, the brand has seen a 63% increase in Google Ads conversion rate and 11% of Black Friday orders driven by SMS alone.
Omnichannel Challenge
Emarsys was built on a legacy email-only approach — other channels were added later, and it shows. Tools need to be stitched together to cover the full journey, leading to disjointed experiences and higher costs.
Loomi unifies all your data into a single platform, making it easy to implement seamlessly personalized campaigns across channels — all in real time.
Only in Bloomreach
What You Get That Emarsys Can’t Match
Loomi natively supports 17+ channels, so you can always reach your customer when they need it.
Create tailored on-site experiences with personalized weblayers and recommendations.
7Engage customers with the right message through app push and in-app personalization.
Emarsys wasn’t built to look at different channels or markets, which means every additional channel feels disjointed.
Your campaigns trigger while the customer is still browsing, not after a batch cycle. Read more.
No overnight batch jobs. Audiences reflect what's happening right now, not yesterday's snapshot.
Content adapts based on what the customer is doing right now, instead of an outdated profile.
See what's working while you can still act on it.
With Loomi analytics, Golfbreaks simply asks in plain language and gets a custom report or dashboard.
Updating data in Emarsys can take up to 24 hours, which means very limited real-time personalization. This also results in less visibility on what happens before and after a customer signs up.
Loomi marketing agent builds, runs, and optimizes entire journeys — no manual setup required. Available in GA.
Loomi is trained on 15+ years of commerce data. It writes copy that converts because it understands purchase behavior, not just language.
Loomi is built into every Bloomreach channel. No separate licenses, no prerequisite modules.
High-value segments you wouldn't find manually — built and refreshed automatically in real time.
Real-time browsing signals drive up to 2× higher conversion on product rec emails.
Emarsys is built on legacy architecture, so it takes multiple steps and rules to make simple changes to automation workflows. That limits how efficiently teams can work and how quickly they can scale.
Don’t get stuck in ticket queues. Work with someone who knows your account, your roadmap, and your goals from day one.
Get near-instant support. That’s why we have a 9.3/10 G2 support rating.
Get campaigns running faster with ready-made templates your team can adapt — no SI required.
Not everyone at Emarsys gets a dedicated CSM, and there’s a dependency on developers for more complicated use cases. Emarsys customers may have to pay a third-party agency just to keep the platform running.
Forrester-verified. Most legacy migrations run for months before a single send goes out.
Structured migration plan, built-in deliverability expertise, and parallel running during transition.
After switching, Golfbreaks Ltd reports a 50%–70% productivity increase and a big jump in satisfaction across their teams, from technical to marketing.
Some Emarsys customers report clunky, longer-than-expected implementations — including custom integration work with platforms like BigCommerce, and difficulty connecting Emarsys data with data warehouses like Snowflake or the onsite experience.
Segmentation, automation, and reporting built for marketers. Not developers writing custom scripts.
Unified data, Loomi, and all channels in a single platform — one price, one login, one team to call.
Bloomreach doesn't charge per activation, per send, or per API call. Predictable costs that don't compound.
With Emarsys, the CDP is sold separately as an SAP product under its own contract, and some channels require additional tools — adding cost and integration overhead to run campaigns.
Seen Enough?
Get a personalized demo — we’ll map your current Emarsys setup to what’s possible in Bloomreach.
Verified G2 ratings
How Marketers Score the Two Platforms
Average user ratings out of 10, pulled from verified G2 reviews across the categories that matter most to email and lifecycle teams.
| METRIC |
EMARSYS
SAP ENGAGEMENT CLOUD
|
|
|---|---|---|
| Quality of Support | 84% | 93% |
| Likelihood to Recommend | 85% | 93% |
| Building and Personalizing Emails | 87% | 91% |
| Dynamic Content | 80% | 86% |
| Segmentation | 85% | 92% |
| Online Behavior Tracking | 82% | 88% |
| Revenue Analytics | 74% | 82% |
| Search Tracking and Optimization | 78% | 79% |
| Workflow Capability | 81% | 86% |
| Adaptive Learning | 64% | 73% |
| Autonomous Task Execution | 65% | 76% |
| Product Direction (% positive) | 89% | 93% |
Why it matters who you choose
You're Not Just Buying Software. You're Betting on a Roadmap.
Bloomreach has spent the last decade building the AI platform purpose-built for commerce personalization.
The gap between what Emarsys customers can do today and what Bloomreach customers can do is widening every quarter.
The Campaigns You Never Had Time to Build — Now Live in 15 Minutes.
Stop leaving revenue in your backlog. Loomi Marketing Agent converts a single prompt into a fully built, multi-channel workflow — and it’s already generating hundreds of thousands of dollars in autonomous revenue for live brands today.
The market is flooded with generic AI promises. Bloomreach is fundamentally different. While competitors are still building toward agentic marketing, Bloomreach customers are already running autonomous campaigns, recovering abandoned carts in real time, and launching multi-channel journeys from a single prompt.
Powered by Loomi
Pulls from unified profiles, behavioural events, catalogs, and loyalty tiers — complexity that was always possible, never practical by hand.
Autonomous logic
Translates a plain English prompt into a multi-condition workflow. Finds the right shoppers. Calculates the right moment. Zero manual setup.
Zero-code personalization
Fills your email designs with perfectly matched product recs for every shopper — no rules to configure, no developer needed.
Customers who switched
What Marketers Say After Choosing Bloomreach.
“With Loomi surfacing customer insights in real time, we can now reach the right customer at the right moment — and measure exactly what drives results.”
Peter Schön
“Loomi changed how we think about our customer communications. Instead of fixed segments, we now have individual profiles that update in real time. It gives us the precision to act on customer behavior across all our channels.”
Alexander Zindler
“Switching to Bloomreach has been a game-changer for our email marketing and CRM efforts. The ease and speed of setting up campaigns and automations are fantastic. Having everything unified in one platform is an amazing benefit.”
Leon Becker
FAQ for Marketers Switching From Emarsys
Most brands send their first campaign within two weeks, with full implementation in under 60 days, including IP warmup. We run your Emarsys setup in parallel during the transition, so you don’t miss a single send.
No. Loomi lets you add unlimited conditions directly in your automation workflows — no pre-created segment rules needed. In Loomi, you build conditions inline and see exactly how many customers fall through each node.
No. Loomi natively includes a customer data engine with real-time identity resolution, anonymous visitor tracking, and real-time data activation — all in one platform. With Emarsys, SAP CDP is sold separately and data can take up to 24 hours to sync.
Any major migration — whether to a new edition or a new vendor — requires similar effort. Bloomreach offers a proven migration path with Forrester-verified timelines, 100+ prebuilt use cases to accelerate go-live, and an AI-first platform shipping new capabilities every quarter.
Yes — Bloomreach powers enterprise brands with millions of contacts, including Pandora, REWE, Desigual, and Notino (Europe’s largest beauty marketplace). You get enterprise scale without the enterprise complexity or cost.
Bloomreach uses a single, consolidated contract — no per-module fees, no credit consumption model, and no annual escalators. CDP, AI, and all channels are included in one price. The Forrester TEI study found Bloomreach customers see $2.3M average savings from consolidating their marketing tech stack, with payback in under six months.
Ready to Make the Switch?
Tell us your setup. We’ll show you what’s possible in Bloomreach — mapped to your actual Emarsys stack.