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Arena Turns Real-Time Insights Into 71% ROAS Lift With Loomi AI

Industry: Retail

Arena is a leading waterwear brand specializing in high-tech competitive swimwear and equipment for athletes and water sports enthusiasts.

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Products

Loomi AI
Web Personalization
Ads and Retargeting
+ 71
%
increase in ROAS
from highly segmented Winter Sale campaign
2
x
higher click-through rate
from targeted weblayers vs. email (10% vs. 4.85%)
3.5
x
higher conversion rate
from targeted weblayers vs. email (3.5% vs. 1%)

Challenge

Arena recognized that more efficient, targeted marketing efforts were a real opportunity for business growth, but faced significant challenges with its previous marketing platform. 

  • Wasted budget on unknown audiences — campaigns targeted broad segments, burning budget on users unlikely to convert.
  • Out-of-sync paid channels — Google and Meta were not receiving real-time customer data, targeting generic audiences instead of leveraging Arena’s actual buyer behavior.
  • One-size-fits-all campaigns — Email and ads pushed to all subscribers couldn’t speak to shopper intent, ignoring valuable engagement opportunities.
  • Unclear channel allocation — Arena’s previous tech stack couldn’t determine when an email would outperform an on-site weblayer, or vice versa — meaning budget was split by assumption, not evidence.

Solution

Arena adopted Bloomreach’s agentic personalization platform, Loomi AI, to consolidate its marketing operations and leverage first-party data to drive engagement across channels.

Working with our partner Peaks & Pies, Arena connected real-time customer profiles to Google and Meta ad campaigns and deployed behavior-triggered weblayers on its website to engage high-intent shoppers as these browsed — replacing generic reach with precision activation.

First-party data sync = ad spend matched to real buyers. Loomi AI segments Arena’s customers in real time, syncing data directly with Google and Meta’s custom ad audiences. Rather than relying on platform-level lookalikes built on anonymous signals, campaigns now target the most relevant audiences.

AI-powered intelligence = optimized customer journeys. With A/B testing and real-time insights, Arena can pinpoint exactly what works for each customer segment — like racing enthusiasts responding far better to targeted weblayers than emails — and confidently shift budget accordingly.

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With Loomi AI surfacing customer insights in real time, we can now reach the right customer at the right moment — and measure exactly what drives results.

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Peter Schön

Head of Online Marketing at Arena

Results

By replacing assumption-based targeting with first-party data activation, Arena unlocked measurable gains across paid media, on-site engagement, and audience reach:

  • 71% ROAS lift on Arena’s Winter Sale campaign. Loomi AI-powered segmentation turned a standard blast into a precision campaign — delivering 12% ROAS vs. 7% for the standard version.
  • 2x higher click-through and 2.5x higher purchase rate via weblayers. Arena’s weblayer targeting racing enthusiasts outperformed email at every step of the funnel — confirming that high-intent on-site visitors convert best when reached in the moment.
  • 79% Google Ads audience match rate. By syncing real-time customer profiles directly to Google Ads, Arena ensured paid campaigns reached real buyers with revenue-driving interactions — not anonymous proxies.

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Still splitting budget between email and paid media without knowing which one wins for which customer? See what happens when real-time data drives every activation — book a demo today.

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