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JD Sports Drives Global Personalization at Scale With Bloomreach

Industry: Retail

JD Sports Fashion PLC is a global leader in multi-channel sports fashion, operating across Europe, the UK, Asia, and Australia.

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Products

Loomi AI
Email Marketing
Web Personalization
Ads and Retargeting
65
%
increase in conversion rate
in the UK from Loomi AI-powered campaigns
75
%
uplift in open rate
in Spain from Loomi AI-powered campaigns
overall increase
in incremental revenue since adopting Loomi AI

Challenge

As a fast-moving, global retailer, JD Sports needed a dynamic customer engagement strategy to evolve alongside its business growth.

With multiple markets, channels, and customer segments to manage, the brand wanted to scale personalization without increasing complexity. But existing tools made it difficult to unify data, coordinate omnichannel campaigns, and deliver consistent, relevant experiences in real time.

JD Sports needed a comprehensive platform that could serve dynamic content, personalized engagement, and automated journeys across all touchpoints — including email, push notifications, and on-site experiences — while maintaining the agility required to adapt to rapidly changing customer behavior.

Solution

JD Sports adopted Bloomreach’s agentic personalization platform, Loomi AI, to unify its customer data and orchestrate personalized experiences across channels.

With every touchpoint connected, the team can automate and tailor customer interactions to match each shopper’s journey — delivering relevant experiences at an unprecedented speed and scale.

This empowers JD Sports to activate coordinated campaigns across email, push, weblayers, and paid media, including:

  • Abandoned basket flows
  • Win-back campaigns for lapsed customers
  • Welcome journeys for new subscribers
  • Product recommendation flows powered by real-time data

With Loomi AI powering advanced segmentation, dynamic campaign content, and omnichannel orchestration, JD Sports can now deliver individualized messaging based on each customer’s behavior, preferences, and lifecycle stage.

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Bloomreach is the platform that made enterprise-level CRM possible for JD Sports at scale. Across the UK and European markets, it’s given us the infrastructure to move faster, segment smarter, and activate across every channel without compromise. CRM is now a serious revenue driver for this business.

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Lorna Harford

Head of CRM at JD Sports

Results

JD Sports quickly saw measurable impact after implementing Loomi AI.

By leveraging automated lifecycle campaigns with dynamic personalization across channels, the brand significantly improved engagement and performance across multiple markets. 

JD Sports achieved a 65% increase in conversion rate from UK audiences, while in Spain, personalized campaigns drove a 75% uplift in open rates. 

The shift to a unified, Loomi AI-powered engagement strategy also resulted in business-wide success, driving a notable increase in incremental revenue since adopting Bloomreach’s personalization platform.

With Loomi AI, JD Sports has built a scalable foundation for personalized engagement — supporting continued growth across regions while maintaining consistent, high-quality customer experiences.

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