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260 Sample Sale Generates More Revenue From Deeply Personalized Sends With AI-Powered Campaign Automation

Industry: Retail

Ecommerce Platform: Shopify

260 Sample Sale  is more than a “sale.” They feature over 400+ brands a year across their retail stores + online, offering their community new opportunities around every corner to test a new style, be introduced to a new brand, and always shop at a discount!

1080x600px-260-Sample-Sale-Case-Study-Thumbnail-Logo-@2x
2.4
x
higher conversion rate
from AI-powered Last Chance emails vs. manual build
82
%
more efficient targeting
+$10K revenue from AI-targeted sends to 18% of overall audience
+ 6.2
%
conversion lift
from hyper-personalized abandoned cart flows

Challenge

260 Sample Sale’s marketing team knew their sizable email audience held untapped potential — yet without the tools to target and personalize at scale, broad sends remained the default. 

  • The 35-hour production tax = zero time left for growth. Copywriting, audience segmentation, and product block assembly consumed nearly a full FTE’s worth of hours every week, leaving no capacity for strategic initiatives.
  • Manual segmentation = limited personalization. With a contact list of over 900k  customers, the team recognized that a more precise approach to audience segmentation could unlock even greater results, improving deliverability, reducing unsubscribes, and surfacing high-intent buyers who deserved a more tailored experience.
  • Broad sends = missed revenue. Without behavioral targeting, campaigns couldn’t distinguish a loyal VIP from a first-time browser, meaning high-propensity buyers received the same message as everyone else.
  • No clear starting point for automation = slow adoption. The team wanted to hand off complex campaigns to AI, but needed a low-risk, high-confidence entry point before trusting it with their most critical sends.

Solution

260 Sample Sale deployed campaign agents powered by Loomi AI to automate its most data-intensive, time-consuming campaigns and test them directly against their existing manual sends — starting with its weekly Last Chance email and abandoned flows.

  • AI audience discovery = the right 36K with zero delay. Instead of manually combing through data to find likely buyers, Loomi AI analyzed 260 Sample Sale’s full contact database to identify the 36K highest-propensity purchasers for each flash sale send — a level of precision that was operationally impossible to achieve manually at this frequency.
  • Automated triggers = “set and forget” for high-stakes flows. The Last Chance campaign was configured as behavior-triggered automations, firing based on real-time signals without any manual build required each week. The team sets the rules once, then Loomi AI handles execution every time.
  • Hyper-personalized abandoned cart flows = incremental revenue without manual oversight. Behavior-triggered cart abandonment sequences were personalized to each shopper’s browsing and purchase history — no human intervention needed, and no two emails exactly alike.

How It Works

  1. A flash sale launches → Loomi AI scans all customer profiles in real time.
  2. AI only includes contacts showing interest based on behavioral and transactional data.
  3. The top 36K highest-intent contacts are selected as the send audience.
  4. Separately, shoppers who abandon a cart trigger a personalized follow-up sequence.
  5. All flows report back into Loomi AI for performance tracking, requiring zero manual rebuilding week over week.
1080x1080px-260-Sample-Sale-Quote-Image-@2x

Having Loomi AI create the campaigns for us is great because it’s an AI tool that can find the right people and build the segments better than a human would have.

230x230px-260-Sample-Sale-Speaker-Image-@2x

Laura DiGiovanna

Head of Marketing at 260 Sample Sale

Results

By leveraging campaign agents, 260 Sample Sale unlocked personalized, real-time interactions that made an immediate impact.

The agent-powered Last Chance campaign achieved a 2.4x higher conversion rate, higher AOV, and $10K more revenue compared to existing manual campaigns.

Agent-Powered Campaign Manual Campaign
Conversion Rate 3.45% 1.44%
Average Order Value $206 $200
Audience Size 18% of previous list Full database send

These results reinforced the collective benefits 260 Sample Sale saw across all AI-powered campaigns:

  • $12K in incremental abandoned cart revenue in 30 days, exceeding the previous best-performing period for that flow
  • 6.5% of total revenue influenced by AI campaigns, with 4.4% directly attributed to AI
  • Over $580K in total AI-attributed revenue across four automated campaign scenarios
  • 6.2% conversion lift driven by personalized, behavior-triggered abandoned cart flows

With Loomi AI empowering 260 Sample Sale’s team to target smaller, smarter audiences, the brand reduced sends, streamlined campaign building, and produced better results.

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