260 Sample Sale Boosts Last Chance Campaign Conversion Rate 2.4x With Bloomreach’s Marketing Agent

260 Sample Sale rolled out Bloomreach’s marketing agent gradually — starting with cart and browse abandonment, then expanding to its flagship Last Chance campaign — letting the agent earn trust before taking on bigger sends.

• “Start small, prove it” = cart and browse abandonment as the on-ramp. Bloomreach’s marketing agent first took over behavior-triggered abandonment flows, giving the team an early, contained win and the confidence to expand AI into higher-stakes campaigns.
• Weekly category swings = an audience that resets itself. Whether the week’s spotlight was beauty, home, or luxury, our marketing agent rescanned the full customer base against each new theme — matching targeting to the moment instead of relying on last week’s segments.
• From 800K to 36K = a Last Chance list built for conversion. For its weekly Last Chance send, Loomi analyzed the full contact database to surface the 36K highest-intent shoppers, replacing a blanket send to 800K+ recipients with a precision-built list.

How It Works

1. A new weekly event launches — beauty, home, luxury, or another category — and the marketing agent scans the full customer database for that week’s context.
2. Bloomreach’s marketing agent identifies the highest-intent shoppers based on behavioral and transactional signals, automatically building the Last Chance send list (36K, down from 800K+).
3. In parallel, browse and cart abandonment triggers fire in real time, building a personalized follow-up for each shopper — no manual build required.
4. Shopify Metafields feeds product-level metadata into Loomi, sharpening segmentation and recommendations around each customer’s preferences.
5. Every flow reports performance back into Loomi, so targeting keeps improving without the team rebuilding campaigns from scratch each week.