Break Down Silos Between Data and Activation
With Bloomreach and Databricks, you can turn your company’s data into personalized customer experiences that drive growth — quickly, securely, and at scale.
Use AI on Your Terms
Leverage the full power of the Databricks Data Intelligence Platform to safely bring intelligence into your customer data — all while maintaining privacy and control.
Democratize Insights
Empower your marketing teams with fast and actionable insights and make data activation seamless.
Move Faster With Less IT Dependency
Import customer, product, and event data from Databricks directly into Bloomreach securely and easily.
Maximize ROI
Unify your data, AI, and governance to reduce costs and complexity, while Bloomreach puts that data to work in real-time campaigns
One-Time or Repeated Imports
Easily run a full sync with a one-time import or keep your campaigns up to date with scheduled recurring imports.
Marketers can set the cadence — daily, hourly, or as frequently as needed — to match campaign and audience needs, with no engineering required.
Sync Updates
Update any data changes to ensure your customer data is always up to date. This enables Loomi AI agents to respond to new behavior in no time, whether it’s a recent purchase, app interaction, or loyalty status change.
Secure and Flexible Imports
Choose exactly what data to import. Our import capabilities provide the needed security and flexibility to minimize exposure of sensitive information while still fueling intelligent campaigns. This is ideal for privacy-conscious industries and organizations following strict data governance policies.
See How the Integration Works
See the Databricks integration in action and find out how seamless the whole setup process is! Check out our documentation to get all the details.
Databricks
See how leading brands use Databricks & Bloomreach to drive results
Fuel Loomi AI With Rich Data
Import detailed customer attributes and behaviors stored in Databricks (e.g., purchase history, loyalty rewards, in-store interactions) to create richer and more comprehensive customer profiles in Bloomreach Engagement. This enables Loomi AI to create highly personalized segmentation and messaging at scale.
Highly Granular Segmentation
Leverage the extensive data in Databricks to build advanced and highly specific customer segments within Bloomreach. For example, segment customers based on specific product purchases combined with geographical data stored in Databricks.
Triggering Personalized Campaigns
Utilize event data or updated customer attributes imported from Databricks to trigger timely and relevant marketing campaigns. For instance, trigger a follow-up email based on a recently completed purchase event recorded in Databricks.
Synchronized Product Catalogs
Import and regularly update product catalog information from Databricks into Bloomreach’s catalogs. This ensures that product information in personalized recommendations and campaigns is always accurate and up to date.
Unified Data for Comprehensive Analytics
Export detailed customer interaction data from Bloomreach (e.g., email opens, clicks, website visits) to Databricks to create a single source of truth for comprehensive analysis. (While the Databricks integration primarily focuses on imports, Bloomreach offers exports to cloud storage like GCS, which can then be loaded into Databricks.)
Hyper-Personalized Offers
Use real-time product availability, prices, or margin data stored in Databricks to dynamically inform discount decisions or special rewards within Bloomreach campaigns. For example, promote lower-stock products or high-margin items to specific segments.
Lifecycle Stage Personalization Powered by Loomi AI
Use Databricks to maintain lifecycle stage classifications (e.g., onboarding, active, churn risk, reactivation). Import these as attributes, then let Loomi AI personalize message timing, creative, and product offers for each stage automatically.
Next-Best-Offer Predictions
Combine Databricks data on customer lifetime value, category affinity, past purchases, and promotion responsiveness. Feed this into Loomi AI predictions to surface the next-best-offer or product recommendation with the highest likelihood of conversion.
AI-Driven Content Personalization Based on Sentiment and Feedback Scores
Experience AI-driven personalization powered by your Data Intelligence Platform. See what happens when Bloomreach and Databricks come together.
Ready to Transform Your Data Strategy?
Experience AI-driven personalization powered by your own data warehouse. See what happens when Bloomreach, Snowflake, and Loomi AI come together.