Home & Furniture
Send Emails That Connect Showroom, Site, and Sofa
Today’s furniture buyers browse on Instagram, measure in their living room, compare in your showroom, and check out on mobile — if they don’t get lost along the way. Bloomreach connects all those moments with unified data and AI-driven personalization across 13+ channels, turning fragmented journeys into confident purchases.
Start Anywhere, Do Everything
SMS & RCS
Mobile App
Web & Banners
Ads
Reporting
Customer Data
AI
Trusted by 1,400+ Brands Across Retail, Home Decor, GAMING, and More
You're Not Imagining It — Furniture Ecommerce Is Different
Long consideration cycles, high-value orders, and complex product configurations mean personalization is absolutely essential.
Here are the four challenges standing between discovery and purchase.
One Purchase, One Email To Get It Right
Unlike fashion or beauty, furniture purchases happen once every few years — not every few weeks. With low frequency and high order values, there's no room for generic email blasts or missed cross-sell opportunities.
They Added the Sofa, Then They Left
Furniture and home decor shoppers abandon their carts more than any other ecommerce category, with rates hitting 80%. Without personalized recovery strategies across email, SMS, and on-site messaging, you're watching revenue walk away.
Your Customer Is Everywhere, but Your Data Isn't
our customers move seamlessly across channels, but your data doesn't. When systems don't talk to each other, you lose both the customer journey context and the insights needed to personalize, turning every touchpoint into a guessing game.
Cookies Are Crumbling — Your Personalization Shouldn't
GDPR, CCPA, and the death of third-party cookies have shrunk addressable audiences by 30-50%, raising acquisition costs. Brands without a zero-party data strategy will struggle to personalize at scale and compete.
Not quite your industry? Explore related ones.
Why Home Decor Brands
Choose Bloomreach
Home and furniture leaders solve the personalization paradox with a single, unified platform for data and activation.
If email isn’t your top-performing marketing channel, it’s probably your most underutilized one. Real-time profiles, AI-driven recommendations, and built-in frequency management lift revenue per email while protecting your list health.
You don't need three tools to understand one customer. Bloomreach unifies online browsing, in-store visits, and purchase history into a single platform, so you can orchestrate long-cycle journeys. Built-in analytics close the loop — real-time cohorts, LTV, and journey attribution you can act on immediately, with no BI required.
A dining table isn't an impulse buy. Bloomreach orchestrates consideration journeys that span weeks or months across 13+ channels — email, SMS, web, mobile app, ads, WhatsApp, and more — powered by Loomi AI. Treat cart abandoners as high-intent leads, not lost causes, with triggered touchpoints that guide them back without feeling like spam.
Capture style preferences, room types, and budget early with interactive quizzes and preference centers, then use that zero-party data to personalize every interaction. Bloomreach's consent management keeps you compliant with GDPR and CCPA, while 82% of customers willingly share data for better experiences. When third-party cookies crumble, first-party relationships win — especially across long furniture journeys.
Your shoppers shouldn’t struggle with filters. With Clarity, they simply ask, and the perfect product appears, delivering instant answers, reducing friction, and boosting RPV by 33%. It doesn’t just sit in a chat window — it’s everywhere your customers are. From search bars to product pages, Clarity adapts in real time. Get inspired by Bensons for Beds.
"Modern sectional under $2,000" shouldn't return zero results or irrelevant products. Bloomreach Discovery uses AI-powered search and merchandising to surface the right products — even with vague queries — to understand intent, not just keywords. Seamlessly connected to your customer data and campaigns, it boosts revenue per visitor by 20% by turning every search into a conversion opportunity.
Bloomreach delivers measurable results: 251% ROI, <6 month payback, 50%+ increases in CRM revenue, and 2x productivity gains. The 100+ prebuilt use cases, 150+ native integrations like Shopify or Magento, and expert guidance ensure you're live and seeing results quickly.
See What You Can Build
These ready-to-launch campaigns show how home and furniture brands turn data and AI into measurable growth. Browse all use cases.
Smarter Marketing. Measurable Impact.
When your marketing is more personal, faster, and easier to execute—results follow.
+7%
Average order value
with personalized email campaigns
Source: Sofology Case Study
2x
Faster Execution
Boost in marketing team productivity with less dependency on IT
Source: Forrester TEI Study
<6 mos.
Average time
to see ROI with personalized marketing
Source: Forrester TEI Study
Home Decor Brands Grow Faster with Bloomreach. Here's How.
“Bloomreach Engagement has enabled us to build behavior-based automations that deliver significant results. In addition, we continuously gain valuable insights from customer data.”
“At DFS, we are synonymous with sofa shopping, but we also cater to bedroom, dining, and other home categories. It’s therefore essential that we accurately personalize our communications so we only talk to our customers about the specific furniture they’re shopping for.”
“Bloomreach helps us understand customer journeys between our stores and website, and use that data to create personalized campaigns. It’s really broadened our efforts as an omnichannel business.”
"From the beginning, Bloomreach Engagement helped us better streamline our processes and keep unnecessary labor to a minimum. It also allowed our marketing and merchandising departments to work free of any bottlenecks."
“When we first saw the Bloomreach Insights, it was just a lightbulb moment. That was exactly what we’d been looking for.”
"Transforming an ordinary image with zero engagement into an interactive weblayer with a 25.4% CTR represents exactly the type of marketing innovation that Bloomreach Engagement empowers."
“Bloomreach Engagement has enabled us to build behavior-based automations that deliver significant results. In addition, we continuously gain valuable insights from customer data.”
“At DFS, we are synonymous with sofa shopping, but we also cater to bedroom, dining, and other home categories. It’s therefore essential that we accurately personalize our communications so we only talk to our customers about the specific furniture they’re shopping for.”
“Bloomreach helps us understand customer journeys between our stores and website, and use that data to create personalized campaigns. It’s really broadened our efforts as an omnichannel business.”
"From the beginning, Bloomreach Engagement helped us better streamline our processes and keep unnecessary labor to a minimum. It also allowed our marketing and merchandising departments to work free of any bottlenecks."
“When we first saw the Bloomreach Insights, it was just a lightbulb moment. That was exactly what we’d been looking for.”
"Transforming an ordinary image with zero engagement into an interactive weblayer with a 25.4% CTR represents exactly the type of marketing innovation that Bloomreach Engagement empowers."
Frequently Asked Questions
Bloomreach's drag-and-drop email marketing solution excels for home and furniture because it automatically integrates with product catalogs, browsing behavior, and purchase history to create personalized recommendations within your email design. Unlike generic email tools, our email builder includes ecommerce-specific elements like dynamic product blocks, abandoned cart recovery templates, and AI-powered content that adapts to each customer's interests and buying patterns. This drives measurable results—customers like Veke achieved 58% increases in revenue from automated campaigns.
Bloomreach combines real-time customer data, agentic AI, and omnichannel execution to help home decor brands turn browsers into loyal customers:
- Anticipate intent – Spot when a customer is likely to repurchase, abandon cart, or lapse and trigger the right message
- Maximize revenue – Identify high-value customers for VIP programs, cross-sell complementary products, or upsell premium items
- Recover churn – Bring back customers who abandoned carts or haven't purchased in months with tailored offers
- Build loyalty – Celebrate milestones, reward engagement, and strengthen customer lifetime value
- Scale efficiently – Small CRM teams can launch and optimize without IT, while AI agents test and improve campaigns automatically
The result is not just a platform, but a strategic partner with playbooks, furniture-specific expertise, and proven ROI.
You get software and a strategic partner—from onboarding to growth, with retail experts guiding outcomes.
From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:
- Dedicated onboarding team: We guide you through setup, integrations, and launch—typical implementations take 10–12 weeks, but campaigns often go live earlier.
- Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
- Use Case Library: 100+ pre-built, retail-specific campaign blueprints help you launch fast and iterate confidently.
- Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops—designed for marketers, not developers.
- 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
- Strategic roadmap input: 70–80% of product features are customer-driven. Your feedback isn't just welcome—it shapes what we build next.
Yes—and it's one of the reasons retailers choose us.
Bloomreach integrates seamlessly with the platforms you rely on to run your business, including:
- Ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)
- POS systems (for in-store and online data unification)
- Analytics and BI tools (Snowflake, Google BigQuery, Databricks)
- Loyalty and review platforms (Yotpo, LoyaltyLion, Smile.io)
- Web and mobile apps (for real-time personalization across touchpoints)
- Ad and email tools (Meta, Google Ads, ESPs)
Most brands launch their first personalized journeys within weeks. Thanks to pre-built templates, native integrations, and fast onboarding, you can start seeing results quickly.
For example, home decor marketers can start fast with templated flows they can tweak:
- New customer welcome series with app install prompts and loyalty incentives
- Browse and cart abandonment recovery
- Post-purchase upsell and cross-sell campaigns
- Price drop alerts and back-in-stock notifications
- Win-back campaigns for lapsed customers
By combining browsing behavior, wishlists, and zero-party data, we identify evolving intent over time, allowing us to trigger timely reminders and relevant offers even months after first interest. For example, Connox has seen 95.5% increase in conversion rate for users who favorited items.
Yes. We capture behavior pre-login (as long as the user accepts the cookies) and merge it when identities resolve, enabling relevant outreach and on-site experiences early in the journey.
Not daily. Our platform is built for marketers and merchandisers to run campaigns independently. Of course, we’ll work with your tech team during setup to make sure everything integrates smoothly.
Yes. Bloomreach supports localized multi-language content, currencies, and customer segments, so you can manage campaigns across markets from one platform. For example, Bluebell unlocked personalization across 160+ brands.
A 30-Minute Chat To Help You Make Sense of It All
01
Let’s talk about your current setup and the reasons you’re exploring new options.
02
Gain a clearer understanding of the product landscape and your available choices.
03
We’ll share our perspective on how Engagement stacks up against the competition.
