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How SCONTO Transformed Customer Engagement With Bloomreach and Acomware

Industry: Furniture

Partner: Acomware

SCONTO has been helping customers reimagine their home across the Czech Republic since 1995, building a reputation as one of the nation’s leading furniture and home accessories retailers. With an extensive network of brick-and-mortar stores complemented by a robust ecommerce platform, SCONTO doesn’t just sell furniture — it creates affordable lifestyle solutions for modern living.

Products

Email Marketing

Web Personalization

Bloomreach Engagement

+ 17

Click-Through Rate

on campaign emails

+ 25.4

Click-Through Rate

on "Hotspot" weblayers

+ 49

Increase in Click-Through Rate

compared to email campaign performance

Challenge

SCONTO faced a challenge in turning its stunning furniture photography into a more effective sales tool. Here’s what the company needed to address:

Static product pages lacked impact: While the site featured beautiful, inspirational photography for each design collection, these images were passive placeholders that didn’t drive conversions.
The customer journey needed simplification: Transforming these static visuals into dynamic, interactive sales tools was key to guiding browsers toward purchases.
Resource constraints were a concern: Any solution had to work within their existing ecommerce infrastructure and avoid the need for extensive web development.

Solution

Several game-changing opportunities were identified hiding in plain sight.

Transform static images into interactive tools: By overlaying interactive “hotspot” elements via weblayers onto inspirational photographs, customers could instantly access detailed product information, creating a seamless bridge between inspiration and purchase.
Focus on high-performing collections: The team selected eight top furniture series to pilot this immersive shopping experience, ensuring maximum impact.
No coding, no problem: Using Bloomreach Engagement, the entire transformation was executed without any web development, showcasing the potential of no-code marketing innovation.

The beauty of this solution? Zero web development required. The entire implementation — from concept to execution — was accomplished exclusively within Bloomreach Engagement, demonstrating the power of no-code marketing innovation.

How it Works

The team identified eight top furniture series using Engagement Analytics to pilot its new approach
Weblayers were set up using just the Bloomreach Engagement interface. No coding was needed
The visitor came to the furniture collection page and hovered over the presented photographs
The weblayer appeared, presenting detailed product information
If visitors found the product interesting, they could click to visit the product page and continue with the purchase

Using the Bloomreach Engagement platform is absolutely essential for us. We especially appreciate the speed and flexibility with which we can implement new ideas without putting a strain on our developers. But even the best platform would be nothing without skilled people. We’ve found a strong and reliable partner in Acomware. Their expertise and proactive approach allow us to fully leverage the platform’s potential and respond quickly to customer needs. This leads to an improved overall brand experience and supports revenue growth.

Pavlína Šedivá

Head of Marketing, SCONTO

Results

With the help of our valued partner Acomware, SCONTO upgraded its web personalization to meet shoppers where they were in the journey with the brand.

SCONTO’s email campaigns achieved a 17% click-through rate, but its interactive weblayers outshined an already impressive CTR in customer engagement metrics by achieving:

A 25.4% click-through rate on “hotspot” weblayers
A 49% increase in weblayer performance compared to email

Real-time engagement during the shopping journey dramatically outperformed follow-up marketing efforts for SCONTO.

This breakthrough validated a fundamental truth: engaging customers at the moment of interest, while they’re actively browsing, creates exponentially higher conversion potential than retrospective outreach campaigns.

“Transforming an ordinary image with zero engagement into an interactive weblayer with a 25.4% CTR represents exactly the type of marketing innovation that Bloomreach Engagement empowers,” said Karel Hájek, Senior CDP Solution Consultant at Acomware. “No waiting for developers, no complex coding, no e-shop disruptions — just strategic thinking and smart platform utilization.”

SCONTO’s success demonstrates that sometimes the most powerful innovations come from reimagining existing assets rather than building entirely new solutions from scratch.

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