Bluebell Group Delivers Next-Level Personalization With Bloomreach + Shopify

With the powerful combination of Bloomreach + Shopify, Bluebell Group now has access to a whole new level of personalization, insights, and automation. 

• Real-time data consolidation. Bloomreach empowers Bluebell Group to get a complete picture of the customer journey. And that’s made even more powerful with Shopify. For example, let’s say a customer visits a site, adds an item to their cart, but then leaves without purchasing. Then, a day or two later, they make an offline purchase — that record is consolidated so that the marketer knows they don’t need to trigger a reengagement campaign. 
• Scalable personalization. Tailored campaigns are now easier to launch. Bluebell Group can quickly implement abandoned cart automations, product review campaigns, and more.
  “Before, most of our partner brands only did simple mass communication, which was generic and the same for every customer,” said Erica Lau, Regional Digital Project Manager at Bluebell Group. “With Bloomreach and Shopify, we can now personalize in real time.” 
• Actionable insights without the need for IT. Instead of having to go through a lengthy IT cycle for every data request, Bluebell Group can now get real-time analytics through Bloomreach. Even local teams have easy access to insights, making it much faster to generate reports and optimize campaigns.

How It Works

• Bloomreach and Shopify gather all the relevant customer and product data into one consolidated view 
• Bluebell Group creates personalized campaigns based on each partner brand’s goals and target audience 
• Bloomreach updates dashboards in real time to provide the most current performance metrics 
• Bluebell Group uses those insights to optimize its efforts or create follow-up campaigns

“Bloomreach has been a super helpful partner and has ensured that we’re set up for success,” added Lau. “I still reference those meeting recordings from time to time.”