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How BrewDog Increased Revenue +13.8% Using Personalized Email Campaigns With Bloomreach

BrewDog is an award-winning Scottish craft beer company founded in 2007 by Martin Dickie and James Watt. Now the largest craft brewery in Europe, they operate 54 bars across the UK and 44 international bars. BrewDog has a portfolio that includes breweries in the UK, US, Germany, and Australia.

13.8%
Extra revenue
15.6%
More clicks
11.5%
Higher conversion rate

The Challenge

The process for many companies focused on email marketing these days is simple: clicks lead to conversions and conversions lead to revenue. 

But getting more clicks, conversions, and earning more revenue isn’t as easy as it can seem. There’s no magic wand to wave to make customers click on an email or make a purchase.

The Solution

Online clicks and conversions are vastly important for BrewDog and using intelligent data-driven email campaigns with Bloomreach Engagement, which is hosted on the Google Cloud Platform (GCP), has helped the Scottish brewer increase key metrics and spread its brand even further across the world. 

In cooperation with Bloomreach partner Pricewise, BrewDog has delivered many successful use cases with its use of Bloomreach Engagement. 

BrewDog took a group of 80,000 customers and split it down the middle as half received a non-personalized version of an email and the other half received an upgraded version based on personalized data. Specifically, the personalized 40,000 customers were split based on: 
 

  • Web activity 

  • Recent purchases

  • BrewDog investor status

The Results

Personalized data made all the difference. The customers who received the personalized email clicked on it 15.6% more of the time, had a 11.5% conversion rate, and generated 13.8% revenue compared to the 40,000 customers who all received the same non-personalized email.

Learn More

To learn more about BrewDog’s personalized email campaigns, check out our customer success story on the Bloomreach Blog.