Email Personalization
AI-Powered Email Personalization Platform
Create customer journeys so personalized, they feel like magic. Our AI-powered email marketing suite combines the power of customer and product data to drive revenue quickly.
Create Truly Personalized Emails With AI-Powered Features
Drive higher email conversions and engagement by displaying the ideal content for each customer. Powered by Loomi AI, contextual personalization goes beyond traditional A/B testing by analyzing and accounting for every customer’s unique context, resulting in personalized email messages and cadences tailored to each individual.
Put the Customer First With Smarter Email Segmentation
Create personalized email marketing campaigns rooted in customer behavior and insights with visual data exploration tools built for marketers. Use profile properties, computed attributes, behavioral triggers, or any desired metric to map your audience to the right campaign. Loomi AI updates your segments in real time, even during peak times like Black Friday.
Get More Email Clicks by Sending at the Optimal Time
Loomi AI determines each customer’s optimal email send time and stores it within their profile. Your personalized email campaigns don’t have to rely on aggregate send times for your entire audience or regions – they’re sent when each recipient is most likely to open or click.
Accurately Prove Email Impact With Custom Reporting
Bloomreach Named a Leader in The Forrester Wave™
Get Started With Bloomreach's
Email Marketing Tool
Our AI-based email marketing allows you to send only the emails that matter. With personalized email campaigns powered by Loomi AI, you can send fewer emails and drive more revenue.
Use Cases for Email Marketers
Increase LTV With Personalized Recommendations
Encourage customers to purchase products/services that complement their initial purchase to increase order value and overall lifetime value (LTV).
Target High-Potential Customers With AI
Use Bloomreach’s AI-powered purchase prediction to identify customers with the highest chance of purchase to increase overall email campaign performance.
Personalize Emails Using Geographical Data
Lean on Our AI to Suggest Relevant Products
You can use Loomi AI to recommend relevant products a customer might be interested in to improve basket size and AOV.
Use Loomi AI to Generate Engaging Copy
Generate highly engaging content in seconds. Loomi can automatically create content ideas and copy for you to use in emails, SMS, in-app, and more, so you can achieve true personalization at scale even faster.
Personalized Campaign for Lapsing Subscribers
Target lapsing customers with personalized email campaigns, including customized subject lines, content, and purchase recommendations using our AI content generator.
Stay Informed About Email Personalization
Are You Looking More Email Marketing Features?
Email Builder
Enhance your email expertise with a tool that offers everything you need without relying on IT. This includes a drag-and-drop editor, journey builder, dynamic content, product recommendations, Loomi AI content generation, data exploration, and custom reporting.
Email Deliverability
We help major companies achieve 99% inbox placement rates with our hands-on deliverability support, IP warm-up services, dynamic frequency policy, and GDPR compliance. Join the club.
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
Common Questions about Email Personalization Tools
What is email personalization and how does it work?
Email personalization uses real-time customer data to create individualized email experiences for each recipient. It goes beyond adding names to emails—advanced personalization tailors content, product recommendations, send times, and messaging based on customer behavior, preferences, and purchase history. Bloomreach uses Loomi AI and commerce data to deliver personalization that feels natural and relevant to each customer’s unique journey with your brand.
How can I personalize my emails to increase engagement?
You can personalize email campaigns through behavioral segmentation, dynamic content blocks, AI-powered product recommendations, and optimized send times. Bloomreach Engagement offers drag-and-drop personalization tools that let you create targeted campaigns based on customer actions, browsing history, and purchase patterns. Our platform automatically determines the best content and timing for each recipient without requiring technical expertise.
What is real-time email personalization?
Real-time email personalization updates email content dynamically based on the most current customer data—like recent website visits, cart contents, or inventory changes. Unlike static campaigns, real-time personalization ensures emails reflect live customer behavior and product availability. Bloomreach’s real-time engine processes customer interactions within 0.1 seconds, delivering emails with up-to-the-minute relevance and current product recommendations.
How does AI help automate email personalization at scale?
AI automates email personalization by analyzing customer data patterns to predict preferences, optimize send times, and generate personalized content recommendations. Loomi AI in Bloomreach Engagement automatically segments audiences, determines the best products to showcase, and identifies optimal delivery timing for each customer. This eliminates manual campaign setup while delivering sophisticated 1:1 personalization across thousands of customers simultaneously.
What should I consider when designing personalized email campaigns?
Focus on creating dynamic, data-driven experiences that serve each customer’s current needs and interests. Ensure your emails connect to broader customer journeys across channels, use behavioral triggers for timing, and test personalized elements regularly. Bloomreach’s visual campaign builder lets you design responsive, personalized templates that adapt content automatically while maintaining consistent brand experience across all touchpoints.
Can email personalization work for large-scale operations?
Yes, modern email personalization platforms are built specifically for enterprise scale. Bloomreach Engagement processes millions of customer interactions daily to deliver individualized experiences without performance limitations. Our AI-powered automation handles complex segmentation, dynamic content generation, and real-time personalization across global customer bases while maintaining deliverability and compliance standards for enterprise operations.
How does Bloomreach Engagement compare to other email personalization platforms?
Bloomreach Engagement combines commerce-first data integration, AI-powered automation through Loomi, and no-code campaign building in a unified platform. Unlike generic email tools, we specialize in ecommerce personalization with real-time product recommendations, inventory-aware messaging, and behavioral triggers designed specifically for retail and commerce brands. Our platform connects email to broader customer experience orchestration across all channels.
What results can I expect from AI-powered email personalization?
AI-powered email personalization typically delivers 3x better engagement rates and drives 40% higher revenue compared to generic campaigns. Bloomreach customers see measurable improvements including 27% higher conversion likelihood, 12.4-35.3% increases in open rates, and substantial improvements in email-attributed revenue. Our AI continuously optimizes campaigns based on performance data, ensuring personalization effectiveness improves over time while reducing manual campaign management effort.
How do I build personalized email campaigns without technical skills?
Bloomreach’s drag-and-drop email builder lets you create personalized campaigns using visual tools and pre-built templates. You can add dynamic content blocks, product recommendations, and behavioral triggers without coding. The platform automatically handles complex personalization logic while you focus on design and messaging. Our no-code approach makes advanced email personalization accessible to marketers of all technical skill levels.
What types of email personalization work best for ecommerce businesses?
Ecommerce brands see strong results with product recommendation emails, abandoned cart recovery, post-purchase sequences, and inventory-based campaigns. Bloomreach specializes in commerce personalization with dynamic product feeds, real-time inventory updates, and behavioral triggers like browse abandonment. Our platform combines customer data with product data to deliver highly relevant recommendations that drive repeat purchases and increase customer lifetime value.
“I love the customer support. Whatever your questions, they always go above and beyond to help you achieve your goals. Everyone is super nice! The platform itself is super easy to use and getting in touch with the support team is fast and very efficient.”
Melany V
Enterprise Review from G2
“I love how intuitive the platform is whilst being completely flexible to match our business.”
Stuart H.
Mid-Market Review from G2
“Since integrating Bloomreach Engagement into our system and data, our marketing, specifically targeting of customers, has had a huge impact on the accuracy of our marketing approach. The difference between other automated marketing tools that we tried and Bloomreach Engagement are clearly significant. The staff and platform have proven to be critical for our business and revenue.”
Vladimír Darák
Account Manager & Sales
