Email Personalization
Easily Personalize Emails With Bloomreach
Create customer journeys so personalized, they feel like magic. Our AI-powered email marketing suite combines the power of customer and product data to drive revenue quickly.
Create Truly Personalized Emails With AI-Powered Features
Drive higher email conversions and engagement by displaying the ideal content for each customer. Powered by Loomi AI, contextual personalization goes beyond traditional A/B testing by analyzing and accounting for every customer’s unique context, resulting in personalized email messages and cadences tailored to each individual.
Put the Customer First With Smarter Email Segmentation
Create personalized email marketing campaigns rooted in customer behavior and insights with visual data exploration tools built for marketers. Use profile properties, computed attributes, behavioral triggers, or any desired metric to map your audience to the right campaign. Loomi AI updates your segments in real time, even during peak times like Black Friday.
Get More Email Clicks by Sending at the Optimal Time
Loomi AI determines each customer’s optimal email send time and stores it within their profile. Your personalized email campaigns don’t have to rely on aggregate send times for your entire audience or regions – they’re sent when each recipient is most likely to open or click.
Accurately Prove Email Impact With Custom Reporting
Bloomreach Named a Leader in The Forrester Wave™
Get Started With Bloomreach's
Email Marketing Tool
Our AI-based email marketing allows you to send only the emails that matter. With personalized email campaigns powered by Loomi AI, you can send fewer emails and drive more revenue.
Use Cases for Email Marketers
Increase LTV With Personalized Recommendations
Encourage customers to purchase products/services that complement their initial purchase to increase order value and overall lifetime value (LTV).
Target High-Potential Customers With AI
Use Bloomreach’s AI-powered purchase prediction to identify customers with the highest chance of purchase to increase overall email campaign performance.
Personalize Emails Using Geographical Data
Lean on Our AI to Suggest Relevant Products
You can use Loomi AI to recommend relevant products a customer might be interested in to improve basket size and AOV.
Use Loomi AI to Generate Engaging Copy
Generate highly engaging content in seconds. Loomi can automatically create content ideas and copy for you to use in emails, SMS, in-app, and more, so you can achieve true personalization at scale even faster.
Personalized Campaign for Lapsing Subscribers
Target lapsing customers with personalized email campaigns, including customized subject lines, content, and purchase recommendations using our AI content generator.
Stay Informed About Email Personalization
Are You Looking More Email Marketing Features?
Email Builder
Enhance your email expertise with a tool that offers everything you need without relying on IT. This includes a drag-and-drop editor, journey builder, dynamic content, product recommendations, Loomi AI content generation, data exploration, and custom reporting.
Email Deliverability
We help major companies achieve 99% inbox placement rates with our hands-on deliverability support, IP warm-up services, dynamic frequency policy, and GDPR compliance. Join the club.
Experience Limitless Marketing for Yourself
Explore Bloomreach’s powerful solutions for personalized experiences and seamless customer journeys. See our platform in action and learn how you can streamline your workflows, elevate the customer experience, and drive bottom-line impact.
Common Questions about Email Personalization Tools
What is email personalization?
Email personalization refers to the practice of using commerce data responsibly to get to know, guide, and impress your customers with experiences that are so relevant and contextual, they feel like magic. Driven by real-time first-party data, personalization can tailor marketing emails to meet the unique needs of each recipient and weave email marketing campaigns into a customer’s unique relationship with your brand. This results in measurable journeys that engage and lead customers through brand awareness and product discovery to repeat purchases.
How can I personalize my email campaigns?
Personalizing email campaigns can be accomplished by using tools such as granular segmentation, AI-powered dynamic recommendations, predictive analytics (such as churn, next purchase, best channel, and more), and personalized messaging. Bloomreach offers various personalization options based on real-time customer data and behavior.
What email personalization best practices should I follow?
When designing personalized emails, it’s important to make your email campaigns relevant, dynamic, and meaningful for each recipient. You need to keep your emails timely and informed by your customer’s real-time interactions with your brand. Each email needs to serve a purpose, acting as a logical next step in an interconnected and omnichannel commerce experience.
How can I personalize my communications with AI email automation?
With the power of Loomi AI, Bloomreach Engagement can translate real-time data into automated email campaigns. Our AI can determine the right times to automatically send out personalized emails based on your audience’s activity history and engagement habits. Loomi AI can also tell you what email content will resonate the most with your target audience, tailoring emails to serve their preferences, interests, and inclinations towards particular products. From strategy to execution, Loomi AI can help you make informed decisions about the design and goal of your campaigns.
What is AI-powered email marketing?
An AI-powered platform like Bloomreach Engagement makes personalized email marketing possible, providing everything you need to build targeted, revenue-driving campaigns. With Loomi AI powering key capabilities like customer segmentation, product recommendations, individualized send times, and hyper-relevant testing with contextual personalization, you can tailor the content, cadence, and timing of every email for every customer.
What is Jinja?
In the Bloomreach Engagement platform, Jinja2 — which is more commonly referred to as Jinja — enables you to personalize your customer interactions. An easy example of this is calling user attributes and inserting these values into text. In simple terms, this allows marketers to easily start an email campaign with the customer’s first name. Our documentation website explores the best practices for using Jinja2 and tips for personalization using Jinja.
“I love the customer support. Whatever your questions, they always go above and beyond to help you achieve your goals. Everyone is super nice! The platform itself is super easy to use and getting in touch with the support team is fast and very efficient.”
Melany V
Enterprise Review from G2
“I love how intuitive the platform is whilst being completely flexible to match our business.”
Stuart H.
Mid-Market Review from G2
“Thanks to Bloomreach, we now have a lot better tracking of how our emails behave. We are sending a lot fewer emails, but with the higher engagement rate, we are increasing our sales.”
Simon Lofgren
Marketing Automation Specialist
“Since integrating Bloomreach Engagement into our system and data, our marketing, specifically targeting of customers, has had a huge impact on the accuracy of our marketing approach. The difference between other automated marketing tools that we tried and Bloomreach Engagement are clearly significant. The staff and platform have proven to be critical for our business and revenue.”
Vladimír Darák
Account Manager & Sales
